Dictionary - Useful terms about digital marketing, branding and strategy

Concepts from our world

From branding and strategy to digital marketing, you can learn about concepts within the Amplify world.

Dictionary – Terms from the Digital World

Below, we’ve compiled an extensive library of terms related to digital marketing, digital design, branding, and strategy—in short, everything we at Amplify work on every single day. Find your favorite category below and broaden your digital horizons.

Below, we’ve compiled an extensive library of terms related to digital marketing, digital design, branding, and strategy—in short, everything we at Amplify work on every single day. Find your favorite category below and broaden your digital horizons. Select your favorite category and scroll down to read about the concepts within that category.

Influencer Marketing

Infographic

International SEO

Internal links

Category Descriptions

Keyword stuffing

Reasons for Buying

Purchasing Behavior

Conversion Optimization

Conversion Rate

Conversion Tracking

KPI (Key Performance Indicator)

Landing page

Lead nurturing

Lead Generation

Link Building

Long-tail keywords

Lookalike Audiences

Market Leader

Marketing Automation

Marketing Mix – The 4 Ps

Marketing Strategy

Meta Ads Manager

Meta Description

Metadata

The Minerva Model

Mobile-first indexing

Mobile friendliness

Negative keywords

Nofollow links

Omnichannel

Organic reach

Outbound marketing

Outreach

Page Speed

Performance Marketing

Performance Max

PESTEL Analysis

Pillar Content

Pogo sticking

PPC (Pay-Per-Click)

PR

Prototyping

Quality Score

Rank Tracker

Reach

Editorial Strategy

Remarketing

Repurposing

Reputation Management

Responsive ads

Rich snippets

ROAS (Return on Ad Spend)

Robots.txt

ROI (Return on Investment)

Sales Funnel

Schema markup

SEA (Search Engine Advertising)

Segmentation

SEM

Semantic SEO

SEO keywords

SEO Benchmarking

SEO Outsourcing

SEO Keyword Strategy

SEO strategy

Shares

Short-tail keywords

Short-form content

Paginated content

Sitemap

The Target Model

Smart Bidding

The SMUK Model

Social proof

Search Intent

Search Network

Keyword density

Social Media Strategy

Storyboard

Storytelling

Subdomains and subfolders

Talking head

Target CPA (tCPA)

Thumbnails

Title Tags

Tone of voice

UGC (User-Generated Content)

UI (User Interface)

Subtitles

USP (Unique Selling Point)

UTM

UX (User Experience)

Video hook

Video Marketing

Online Store Optimization

White Paper

Wireframe

Word-of-mouth marketing

XML Sitemap