Dictionary - Useful terms about digital marketing, branding and strategy

Concepts from our world

From branding and strategy to digital marketing, you can learn about concepts within the Amplify world.

Ordbog – udtryk fra den digitale verden

Herunder har vi samlet et stort bibliotek af udtryk om digital marketing, digitalt design, branding og strategi. Kort sagt alle de ting, vi i Amplify beskæftiger os med hver evig eneste dag. Find din foretrukne kategori herunder, og få din udvidet din digitale horisont.

Herunder har vi samlet et stort bibliotek af udtryk om digital marketing, digitalt design, branding og strategi. Kort sagt alle de ting, vi i Amplify beskæftiger os med hver evig eneste dag. Find din foretrukne kategori herunder, og få din udvidet din digitale horisont. Vælg din foretrukne kategori, og scroll ned for at læse om begreber inden for kategorien.

Influencer marketing

Infografik

International SEO

Interne links

Kategoritekster

Keyword stuffing

Buying motives

Buying behavior

Conversion optimization

Conversion rate

Konverteringssporing

KPI (Key Performance Indicator)

Landing page

Lead nurturing

Lead generation

Link building

Long-tail søgeord

Lookalike Audiences

Market leader

Marketing automation

Marketing Mix – de 4 P’er

Marketing strategy

Meta Ads Manager

Meta description

Metadata

The Minerva model

Mobile-first indexing

Mobile friendliness

Negative keywords

Nofollow links

Omnichannel

Organisk rækkevidde

Outbound marketing

Outreach

Page speed

Performance marketing

Performance Max

PESTEL-analyse

Pillar content

Pogo sticking

PPC (Pay per click)

PR

Prototyping

Quality score

Rank tracker

Reach

Redaktionel strategi

Remarketing

Repurposing

Reputation management

Responsive ads

Rich snippets

ROAS (Return on ad spend)

Robots.txt

ROI (Return on Investment)

Sales funnel

Schema markup

SEA (Søgemaskineannoncering)

Segmentation

SEM

Semantic SEO

SEO keywords

SEO benchmarking

SEO-outsourcing

SEO-søgeordsstrategi

SEO strategy

Shares

Short-tail søgeord

Shortform content

Paginated content

Sitemap

The sliding disc model

Smart bidding

SMUK-modellen

Social proof

Search intent

Søgenetværk

Keyword density

SoMe-strategi

Storyboard

Storytelling

Subdomains and subfolders

Talking head

Target CPA (tCPA)

Thumbnails

Title tags

Tone of voice

UGC (User Generated Content)

UI (User Interface)

Undertekster

USP (Unique Selling Point)

UTM

UX (User Experience)

Video hook

Video marketing

Webshop optimization

Whitepaper

Wireframe

Word-of-mouth marketing

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