Meta description

• Keep it short and precise: Ideally between 120-160 characters to ensure the entire description appears in search results.
• Include targeted keywords: To improve visibility in search results and relevance to searches.
• Highlight unique value: Briefly explain what makes your page or offer unique.
• Use an active voice: Make the description action-oriented to encourage clicks.
• Create a CTA: For example, "Read more" or "Buy now" to motivate the user to interact.
• Make it appealing: Write a text that arouses curiosity or offers a solution to a problem.

It's important that your meta description is a coherent text and not just a list of keywords. If Google judges that there is a text from your page that can better match the user's search query, Google will show this text instead of your meta description. However, these rarely look very inviting. If you want to make sure that Google prioritizes the meta description you have written, you need to make sure that it matches the actual content on your website.

If your meta description is misleading and promises something other than what you actually offer, you could be penalized by Google. In the worst case scenario, you could experience a drop in all your search rankings, which will damage both your business and credibility. It's therefore important that you make sure your meta description reflects your site's content.

Want to make sure your meta descriptions are catchy and consistent with your site's content? As a professional SEO agency agency, we are experts in 360 degree online marketingand we can help you write relevant meta descriptions that improve your click-through rate.