Keyword stuffing
Do you also get tired of seeing over-optimized pages where one keyword is mentioned in every headline and every other line of the body text? Then you're probably just as tired of keyword stuffing as the rest of us.
If you're interested in learning more about keyword stuffing, you can read more about it here.
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Keyword stuffing creates unnatural texts
Most people who stuff their texts with specific keywords to achieve higher rankings are not very good at it. Not only does Google love valuable content that is well-written and natural, but your visitors will appreciate it too.
Remember, even if you got good rankings that resulted in high website traffic, how many of them would turn into converting customers?
Google's "Helpful content update"
In 2022, Google rolled out their "Helpful content update", where they really emphasized that they prioritize "people-first content". While this shouldn't come as a shock to most SEO specialists or Google Ads specialists, I'm sure those who use keyword stuffing broke a sweat.
It always pays to follow best practice. If you want a deeper understanding of SEO, you can read our guide to SEO.
Catchy texts and SEO-friendly content
There are many benefits to writing good and relevant content. First of all, it's much more fun to write, as you don't have to rack your brain trying to figure out how to cram "carpenter" into the same paragraph 10 times. Your search engine optimization will also benefit from your catchy texts, as Google, as written, prioritizes good and user-friendly content.
Learn more about the value of content marketing.
Frequently asked questions
What is keyword stuffing?
Keyword stuffing is a term for the use of an unnatural amount of the same keyword on a landing page. Keyword stuffing aims to make the page rank better in Google's search results and is particularly well-known in SEO.
Does keyword stuffing hurt SEO?
In some cases, you may come across sites that use keyword stuffing but have good results in the search results. However, this is against Google's guidelines and you will be "penalized" if Google discovers it.
Instead, you should prioritize well-written content written for humans over robots. Google will reward you for that.
How many priority keywords should I add?
There are many suggestions on how high the keyword density should be. Some use a "keyword density formula"
The formula is: (number of keyword occurrences) / (total number of words) * 100.
If you follow this formula, you will get the keyword density in percent.
More concepts
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