Dictionary - Useful terms about digital marketing, branding and strategy

Concepts from our world

From branding and strategy to digital marketing, you can learn about concepts within the Amplify world.

Dictionary – Terms from the Digital World

Below, we’ve compiled an extensive library of terms related to digital marketing, digital design, branding, and strategy—in short, everything we at Amplify work on every single day. Find your favorite category below and broaden your digital horizons.

Below, we’ve compiled an extensive library of terms related to digital marketing, digital design, branding, and strategy—in short, everything we at Amplify work on every single day. Find your favorite category below and broaden your digital horizons. Select your favorite category and scroll down to read about the concepts within that category.

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Open Rate

Above the fold

Account-Based Marketing (ABM)

Ad extensions

Ad spend

Rejection rate

The AIDA Model

AMP

Anchor Links

Anchor texts

Ad Quality

Advertising

Ansoff's Growth Matrix

Attribution Models

Autogenerated texts

B-roll

B2B Marketing

B2C Marketing

Backlinks

Paid Reach

Image Optimization

Black Friday

Boosted Posts vs. Facebook Ads

The Boston Model

Fire

Brand awareness

Brand equity

Brand positioning

Brand Identity

Breadcrumbs

Broken links

User experience

User journey

User Signals

Bidding Strategy

Business Intelligence

CAC

Cache

Canonical tag

ChatGPT

Churn

CLV (Customer Lifetime Value)

CMS

Content Brief

Content Calendar

Core Algorithm Update

Core Web Vitals

CPA

CPA (Cost per Action)

Content Planning

CPC (Cost Per Click)

CPL (Cost per Lead)

CPM (Cost per mille)

Crawling

Creator Economy

CRO (Conversion Rate Optimization)

Cross-channel

CTA (Call to Action)

CTR (Click-through rate)

Custom Audiences

Customer Retention

Dark posts

Demand Gen

Digital leads

Discovery Ads

Display Network

Dofollow links

Domain

Domain Authority

Duplicate content

Dynamic ads

E-commerce

E-E-A-T

Email Permissions

External links

Engagement rate

Evergreen content

Facebook Contests

FAQ Outline

Featured snippets

First-party data

Frequency cap

Gamification

Google Analytics

Google Image Search

Google Business Profile

Google Keyword Planner

Google Merchant Center

Google Shopping

Google Tag Manager

Growth Hacking

Headings (headings)

Hreflang

HTTP

Impressions

Inbound Marketing

Indexing

Content optimization

Influencer