Dictionary - Useful terms about digital marketing, branding and strategy

Concepts from our world

From branding and strategy to digital marketing, you can learn about concepts within the Amplify world.

Ordbog – udtryk fra den digitale verden

Herunder har vi samlet et stort bibliotek af udtryk om digital marketing, digitalt design, branding og strategi. Kort sagt alle de ting, vi i Amplify beskæftiger os med hver evig eneste dag. Find din foretrukne kategori herunder, og få din udvidet din digitale horisont.

Herunder har vi samlet et stort bibliotek af udtryk om digital marketing, digitalt design, branding og strategi. Kort sagt alle de ting, vi i Amplify beskæftiger os med hver evig eneste dag. Find din foretrukne kategori herunder, og få din udvidet din digitale horisont. Vælg din foretrukne kategori, og scroll ned for at læse om begreber inden for kategorien.

Jens redigerer

301-redirect

Jens redigerer

404 error

Opening rate

Above the fold

Account based marketing (ABM)

Ad extensions

Ad spend

Rejection rate

AIDA-modellen

AMP

Anchor links

Anchor texts

Annoncekvalitet

Advertising

Ansoff's growth matrix

Attributionsmodeller

Autogenerated texts

B-roll

B2B-markedsføring

B2C-markedsføring

Backlinks

Betalt rækkevidde

Image optimization

Black Friday

Boostede opslag vs. Facebook annoncer

Boston-modellen

Brand

Brand awareness

Brand equity

Brand positioning

Brand-identitet

Breadcrumbs

Broken links

User experience

User journey

User signals

Budstrategi

Business intelligence

CAC

Cache

Canonical tag

ChatGPT

Churn

CLV (Costumer Lifetime Value)

CMS

Content brief

Content-kalender

Core algorithm update

Core Web Vitals

CPA

CPA (Cost per action)

Planlægning af content

CPC (Cost Per Click)

CPL (Cost per lead)

CPM (Cost per mille)

Crawling

Creator economy

CRO (Conversion Rate Optimization)

Cross-channel

CTA (Call To Action)

CTR (Click-through rate)

Custom audiences

Customer retention

Dark posts

Demand Gen

Digital leads

Discovery Ads

Displaynetværk

Dofollow links

Domain

Domæneautoritet

Duplicate content

Dynamic ads

E-commerce

E-E-A-T

E-mail permissions

Ekstern linking

Engagement rate

Evergreen content

Facebook konkurrencer

FAQ schema

Featured snippets

First-party data

Frequency cap

Gamification

Google Analytics

Google image search

Google Business Profile

Google Keyword Planner

Google Merchant Center

Google Shopping

Google Tag Manager

Growth hacking

Headings (headings)

Hreflang

HTTP

Impressions

Inbound marketing

Indeksering

Content optimization

Influencer