Keyword density
Keywords can be tricky, and there's no formula for how many times you need to use a keyword in your web text to get the best ranking on Google. But what is keyword density anyway? And how can you use keyword density knowledge to write texts that both bots and users will love? You'll learn a lot more about that right here.

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What is keyword density?
Keyword density is a term used in the field of digital marketing and SEO. It refers to how often a particular keyword or phrase appears on a given web page. Keyword density is one of the factors Google and other search engines use to determine how relevant a page is to a given search. The higher the keyword density, the more relevant a page will typically be considered to be.
But keyword density is far from the only thing that counts in SEO. You can read much, much more about it in our big SEO guide.
How do you calculate keyword density?
To calculate keyword density on a given page, count the number of times the keyword or phrase appears on the page and then divide that number by the number of words on the page. For example, if the keyword "SEO" appears 10 times on a 1000-word page, the keyword density is 1%.
But it's not always that simple. Google and other search engines use more advanced algorithms to determine how relevant a page is to a given search. Therefore, it's important that you have a natural and organic use of keywords on a given page, as too high a keyword density can be perceived as spam and have a negative effect on page ranking.
How does keyword density affect SEO?
By now you've probably realized that keyword density is an important element to keep track of if you want to rank well in Google's search results. But what can you do to make sure you have neither too many nor too few keywords?
Firstly, the length of your text is crucial to your website's SEO performance. If your body copy is long, you can use your keywords multiple times without Google perceiving it as keyword stuffing. It is recommended that the body copy is at least 500 words long, but as a rule of thumb, it should just be longer than your competitors' texts.
Make your texts easy to read. Remember that long texts are not an advantage if the text seems like a long stream of thought without pauses. Make the text digestible so that users and bots can read more text before they get text fatigue. Bullet points and tables are a great tool to help make the text more manageable.
Use your keywords naturally. Of course, it's important to include keywords in your texts and headlines so that both user and bot are sure that your page is relevant to them. But use keywords naturally to avoid keyword stuffing.
Read more in our guide to a great landing page.
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