Mobile-first indexing
The digital world is racing ahead and waits for no one - including you. But don't worry! We're here to help you if you want to drive traffic and clicks to your website. As more and more people get mobile phones, you need to know about mobile-first indexing if you want to rank high on Google.

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More and more mobile searches
Google is the most popular search engine on the market, used by more than 95% of users. Therefore, adapting your SEO strategy to Google's algorithms is crucial if you want to generate a lot of clicks to your website.
In 2016, Google introduced mobile-first indexing, which means that the search engine prioritizes websites that are user-friendly on a mobile phone over a laptop. This means that websites with good mobile usability have a shorter path to high rankings in search results.
This is a significant change as it used to be the desktop version of a website that was the focus. But society is changing and more and more people are doing Google searches from their phones, which they carry with them everywhere. As Google's algorithms change, so must SEO strategies!
Mobile-first indexing in your SEO strategy
But how can you optimize your SEO strategy with mobile-first indexing?
Mobile-first indexing is an essential element of any modern SEO strategy. With Google prioritizing the mobile version of your website, your website's SEO rankings can be dragged down significantly if your mobile site is not sufficiently optimized. We've put together a series of tips to sharpen your mobile usability:
Make sure content is the same on all platforms
Google favors websites where the content is the same on both desktop and mobile. This includes text, images and videos.
Optimize your web design
Your website should be easy to navigate on a mobile or tablet. Users should be able to effortlessly click on links, fill out forms and make other interactions.
Speed, speed, speed!
Google knows that mobile users don't wait for a slow website to load. They'd rather click through to another website that can deliver everything in half the time. As a rule of thumb, your entire website should load in 1-2 seconds.
Got your SEO down?
When designing for mobile devices, you can benefit from a web design that appeals to SEO strategies such as zero click searches, featured snippets and more. Check out Amplify's complete SEO guide for more info on how to optimize your SEO strategy.
Although mobile-first indexing may seem complex, it is a key aspect of a successful digital marketing strategy. By focusing on creating a consistent, user-friendly and fast mobile experience for your users, you can improve your website's SEO ranking.
Test your knowledge!
What is SEO?
Search engine optimization, also known as SEO(Search Engine Optimization), is an umbrella term that covers a range of strategies that help websites rank higher in organic search results in search engines like Google.
What is mobile-first indexing?
Mobile-first indexing means that Google focuses more on your website being user-friendly for mobile views than for laptops when the algorithms decide which website to rank first in search results. This is because over time, more searches are made from mobile devices than from computers.
How can you optimize the usability of your website for mobile devices?
In short: Speed, same content, SEO & beautiful design.
- Optimize the speed of your website so that users don't get impatient and choose your competitor's website over yours.
- Make sure you can access the same content on mobile devices as on laptops.
- Optimize your SEO strategy.
- Optimize your web design so your website is clean and easy to navigate on mobile devices.
More concepts
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