360 degree marketing | An agency with a strategic focus

Want to make sure your marketing reaches your target audience at every stage of the customer journey? At Amplify, we work with 360-degree online marketing - creating growth both now and in the long run. We do this by targeting marketing to relevant customer types and needs.

 

We build on insights, audiences and business - and connect it to the right channels.
We create marketing that can be measured - and that makes a difference to your bottom line.
We bring channels and messages together so you appear sharp and coherent.
We think about both results today and lasting impact that strengthens your position in the long run.
Peter, Performance Marketing Specialist at Amplify, creating a 360° marketing strategy focused on the entire customer journey

Success throughout the sales funnel

Online marketing can seem confusing and unmanageable because there are so many channels. The formats are even more numerous.

Google Ads, SEO, display networks, Facebook, Instagram, LinkedIn, YouTube...Content marketing, blog posts, landing pages, lead campaigns, newsletters, lead ads, influencer marketing...

And that's just a small sample of the selection.

So which channels should you focus on? The answer to that question is not so much about you and your business - or your brand for that matter. It's about your customers and their needs.

At Amplify, we work with 360-degree online marketing - marketing that creates growth both now and in the long run by playing on channels targeting all customer types and needs.

Let's Amplify!

Amplify's CEO, Nicolai Vittrup, lays out digital strategies

Strategy

Strategy is the foundation of everything we do - when the strategy is solid, the results shine through. That's why we set a common course together towards your goals

As a 360° agency, we let your brand shine through on all channels

Branding

There's no one like you, and that should shine through across every channel. That's why brand awareness is the north star of any collaboration with Amplify.

Natasja ensures execution in the digital marketing agency Amplify

Execution

Actions speak louder than words. That's why our team consists of both creative and technical talents who not only set the course - but also manage to stay on it.

Strategy, branding, execution - this is how we do it

Our mindset

Strategy- and brand-driven 360° marketing with execution at its core. It's the common thread in everything we do - no matter which companies we work with.

Let's Amplify

Over 500 ambitious companies have already chosen us as their marketing partner. Are you ready to take your brand to the next level?

Do you want us to handle your entire marketing effort?

At Amplify, you'll meet an experienced team of specialists who together cover the entire digital toolbox. We bring together strategy, branding and performance in a single solution - customized to your goals, your target audience and your reality.

Reach out to us - and let's build a 360° effort that creates impact across the entire customer journey.

Digital magic happens at the intersection

Our toolbox includes everything from SEO, social media marketing and paid advertising to content, video, web development and digital design.

But it's not the tools themselves that drive results - it's the interaction between them. When we combine our specialized skills with a strategic mindset, the synergy that truly enhances your digital presence is created.

360° marketing built on four key elements

An agency focused on the entire customer journey

1. Strategic foundation

We create a clear strategy for your digital efforts - anchored in data, target groups and business goals so that all activities pull in the same direction.

2. Channel-customized execution

From search and social media to email and display, we select and use the right channels for the right purposes - always with the target audience in mind.

3. Performance and optimization

We measure the impact of your efforts across channels and continuously adapt. This ensures marketing becomes sharper, more relevant and more effective over time.

4. Brand and message in balance

We ensure that your brand and messaging are consistent across channels - both visually and communicatively - so customers experience a common thread.

We follow your customers every step of the way

We create buying needs

The customer journey starts in the awareness stage. Here, the goal is first and foremost to plant a need in the mind of the optimal customer and to create awareness of your brand and your products or services.

You're working with cold leads in this part of the customer journey, so it's crucial that you stand out from the crowd and clearly communicate your unique selling points.

In the awareness stage, we work with Facebook advertising and other forms of social media marketing to convert cold leads into ready-to-buy customers. In addition, we spread your message via banner ads in the Google Display Network.

Our awareness advertising is always based on a thorough segmentation of your target audience, ensuring that we focus on your core audience as much as possible. Last but not least, we clearly articulate your messages through catchy ads, well-produced video content and other forms of content.

Natasja, Head of Performance at Amplify, talks about strategic advertising in the awareness stage

We make a splash

In the next part of the customer journey - the consideration stage - the need is now firmly planted in the minds of your target audience and they begin to search the market for providers that can fulfill their needs - and here they will often turn to Google.

That's why it's all about being visible in search results.

At Amplify, we help your business gain visibility in search results with data-driven and strategic search engine marketing - including SEO and Google Ads.

Based on keyword analysis, we produce catchy landing pages and sharp ads in search results that get your website to the coveted top results on Google's results page.

CEO Nicolai and Head of Performance Natasja in dialog in the 360-degree digital agency Amplify

We aim wide - without shooting with a scattergun

Your target audience can't necessarily be lumped together. They are different people with different needs and different ways of navigating the web. Not least, they are at different points in the customer journey - some have an emerging need and are just starting to explore the market, while others are 100% ready to buy and just need that final push towards the cash register.

The cornerstone of our work is our ability to understand each company's core competencies and target audience. That's why we can always adapt our choice of channels to your company's specific needs.

Because while our 360-degree approach to digital marketing aims to hit a broad target, we never shoot with a scattergun. We always set our sights exactly on the elephant in the room to hit the bull's-eye - right where your customers are in the customer journey.

Juliane, Senior Campaign Manager at Amplify, works purposefully with channel selection and segmentation to hit the mark throughout the customer journey

We convert ready-to-buy customers

In the decision stage, your customers are 100 percent aware of their needs. The need has blossomed and is now in full bloom - it's time to harvest! In other words, you need to convince your now 100% ready-to-buy customers that your brand, products or solutions can meet their needs.

In the decision stage, it's therefore also about being visible in the part of the customer journey where your target audience is more vulnerable. We do this through selling and conversion-friendly landing pages that generate high rankings in Google's organic results and high quality scores for your ads in Google Ads.

In the decision stage, we also work with remarketing to reach out to users who have previously visited your website or webshop without buying a product or booking a service. This way, we increase the chance of converting more of your visitors into customers.

 

Jens, SEM specialist at Amplify, analyzes search data and ad strategy with a focus on converting ready-to-buy customers in the decision stage

We win back your customers

In the next part of the customer journey - the consideration stage - the need is now firmly planted in the minds of your target audience and they begin to search the market for providers that can fulfill their needs - and here they will often turn to Google.

That's why it's all about being visible in search results.

At Amplify, we help your business gain visibility in search results with data-based and strategic search engine marketing - including SEO and Google Ads.

Based on keyword analysis, we produce catchy landing pages and sharp ads in search results that get your website to the coveted top results on Google's results page.

 

Jens, SEM specialist at Amplify, works with programmatic SEO in Make to automate the creation of search engine optimized landing pages

Gain deeper insights

Want tips and tricks for your marketing? Our specialists share their own advice in our Amplify Academy knowledge universe - and it's free.