It all started in an apartment in Nørrebro in 2015…

There sat Nicolai, thoroughly dissatisfied with the status quo in online marketing in Denmark.

That’s why he decided to start Amplify (then known as Webamp)—a digital playground with room for learning and the courage to make mistakes. A company where learning takes precedence over execution. A company that would rather question processes than follow them blindly. An agency that sets out to deliver the best possible solutions—and does just that.

So Nicolai set out on a mission to challenge an entire industry—armed to the teeth with a single obsession: to deliver a sublime customer experience and create transparency in a world that, to many, seems abstract and distant.

Gradually, the troops were assembled

The one-man operation quickly outgrew its initial scope, and today the company is a full-fledged business that no longer operates on a month-to-month basis.

The modest offices in Nørrebro have been replaced by a 400-square-meter space right next to Copenhagen Central Station, where Nicolais and his colleagues deliver results for Amplify’s clients through strategy and branding.