SEO strategy

An SEO strategy is an action plan designed to help improve a website's rankings and increase organic search traffic. It's a detailed to-do list that will help you create an overview so you have the best conditions for successful SEO. The strategy should include on-page SEO, off-page SEO and technical SEO.

In this post, you'll gain an understanding of how to create and execute an effective SEO strategy that can be felt on the bottom line.

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Get a successful SEO strategy

One of the most important aspects of a successful SEO strategy is an in-depth keyword analysis. Keyword research is the process of evaluating and analyzing search terms to determine which keywords are ideal to work with.

In other words, keyword research helps you choose the best keywords for your current SEO strategy. If you're ready to get started, check out our complete SEO guide where you can read about everything from A-Z.

Benchmark your current strategy

Benchmarking your current stats is the best way to start setting goals, tracking results and analyzing what works and what doesn't. As a starting point, you should observe: organic traffic, keyword rankings and backlinks. These insights will give you a comprehensive picture of your site's overall performance (historically and currently).

Organic traffic means how many visitors come to your website from organic (non-paid) searches. Keyword rank is your website's organic ranking in search results for a specific keyword. In other words, it's how high your pages appear on Google. Keyword rankings are important because higher ranking pages get more organic search traffic.

Next, check how many websites have links pointing to your website. Websites with a high number of backlinks tend to have higher rankings on Google. Backlinks are like a vote of confidence. If many trusted websites link to yours, it shows Google that your website is valuable to users. Read more about the value of link building.

7 steps to a good SEO strategy

  1. Analyzing your website
  2. Analyzing your competitors
  3. Keyword analysis
  4. Technical analysis
  5. Action plan
  6. Execution
  7. Ongoing maintenance

Delegate work between specialists

When working with SEO, the tasks are many and varied. That's why it's important that the tasks from the action plan are delegated to the right people with the right skills. It's important that everyone involved in the optimization has an understanding of the SEO strategy and action plan. In addition, deadlines and milestones can be a good idea, as you should reassess your SEO strategy continuously.

Time is a luxury that most business owners and managers don't have, especially for a strategy as time-consuming as SEO. Search engine optimization is a continuous process that requires many hours of research, optimization and maintenance. When you outsource SEO to an SEO agency, you get a team of professionals behind your brand so you have time to focus on the tasks you specialize in.

Frequently asked questions

An SEO strategy is an action plan designed to help improve a website's rankings and increase organic search traffic.

You create an SEO strategy to have the best prerequisites for successful search engine optimization. SEO is complex, which is why it's important to have an action plan.

It goes by many names... SEO, search engine optimization and even "SEO optimization". Search engine optimization is a way to optimize your website so you can be found when Google searches for your product or service.

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