SEO keywords - choose the right keywords
Your SEO keywords are the keywords and phrases in your web content that enable people to find your website.
If your keyword analysis isn't spot on - potential customers will land on one of the many other pages in Google's results. Implementing SEO keywords will help your website rank above your competitors.
If you need an in-depth description of "what is seo?", we have prepared a complete guide.
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How to find the right keywords
Most people make the same mistakes when they start SEO for the first time - they do a quick keyword analysis. Many only do SEO keyword research once and forget to update or rethink their previous strategy. Remember to reassess your keywords on a regular basis.
Keywords with a high search volume can be replaced or expanded with longer, more specific phrases. You should focus on keywords with a high number of monthly searches as well as those with a lower number. Popular keywords are highly competitive and there are only 10 websites that appear on the first page.
In some cases, it also makes much more sense to focus on specific service areas rather than the broad nationwide search.
Example:
You're a carpenter in North Zealand offering all the usual carpentry services - but you're more interested in new roofs than roof renovation or other renovation jobs.
Interesting keywords for your business could be "Carpentry North Zealand", "Carpentry North Zealand", "New roof North Zealand" etc.
Tools to test your keywords
Testing your keywords in an SEO tool is essential. In Google Key Planner, you can research and find the keywords you are considering using. The tool shows how many visitors are searching for this keyword and suggests other similar keywords within the same topic.
Tools like Ahrefs and SEMrush are also popular when it comes to keyword analysis tools.
If you have a Google Search Console set up on your website, you can also gain great insight into what your current customers are searching for. If you haven't given your website much SEO love before, you probably won't get much out of GSC on the first keyword analysis. In the long run, however, this should be on your to-do list.
Your texts have a big impact
SEO consists of many elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, which means more traffic and more opportunities to attract new customers. In other words, SEO can make or break your business.
When working with SEO, you will quickly realize that it is an incredibly time-consuming process. That's why many companies choose to outsource the process to a marketing agency. This way, the company gets a professional team of SEO specialists behind their brand and more time to focus on the tasks the company specializes in.
Book an SEO performance analysis with Webamp and let our specialists help you get to the top of Google search results.
The difference between long tail and short tail keywords
When it comes to SEO, you're likely to come across the terms long-tail keywords and short-tail keywords. Short-tail keywords are more general search queries consisting of one or two words, while long-tail keywords consist of three to five or more.
When users are searching for more specific results, they tend to enter a longer query (a long-tail keyword). If they are only searching for a general topic, they are more likely to enter a short-tail keyword of one or two words.
Newcomers to SEO may be tempted to target short-tail keywords exclusively, as these keywords often have the most searches. As written, it's important to remember that short-tail keywords are extremely competitive despite the large number of hits they receive.
FAQ - SEO keywords
What are SEO keywords?
SEO keywords are the keywords that companies use on their website to rank better for their most important products, services or services. Google assesses whether your website is relevant based on your SEO keywords.
How do I use SEO keywords?
SEO keywords should be used to attract the right users to your website. SEO keywords should be used a sufficient amount of times in the title and meta description, body, headings and subheadings of your website.
Why do I need SEO keywords?
Implementing SEO keywords will help your website rank above your competitors. Having a keyword analysis and a plan for implementing relevant keywords is crucial for the final result.
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