Paginated content
Paginated content is an organizational approach used on websites to structure and present information in a more manageable way. A method often used on websites with extensive content, such as online stores with many products, blogs with many posts or news sites with articles in multiple categories.
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What is paginated content?
Paginated content is a method where information on a website or online store is divided into several different pages for better organization. This is useful when you have many elements to present, such as products on a webshop or different blog posts on a blog page.
For example, imagine an e-commerce store that sells clothing. They can use paginated content by creating separate pages for each clothing category like "jackets," "pants" and "dresses." Although certain information, like the site logo or navigation menu, may remain the same across the pages, the primary content will change to match the specific category.
While this provides a structured user experience, it should be noted that paginated content can also bring certain challenges, such as SEO issues and potentially duplicate content, which can affect the site's visibility in search engine results. It is important to manage and optimize this content carefully to ensure users get the best experience and the site performs well in search engines.
A little birdie has been singing about rel=next and rel=prev tags being outdated?
The answer is yes and no - depending on which search engine you ask. If you ask Google, you no longer need to add these two tags in your website's code as Google believes they have become adept enough to understand pages without tags simply by analyzing links on the pages. If you ask Bing, they will still want you to use them as they still benefit greatly from them.
Therefore, it's worth knowing what the two tags do for your website and its ranking in search results. "rel=next" and "rel=prev" tags are usually used to help search engines understand the order and context of paginated content pages on a website, such as pagination pages, blog posts, product lists etc. It improves the user experience by making it easier for visitors to navigate through the pages and makes it easier for search engines to present the first page in search results:
<link rel=”prev” href=”https://www.website.dk/kategori/side/2/” />
<link rel=”next” href=”https://www.website.dk/kategori/side/4/” />
Search engine optimization and sorting features: What you should know
Sorting and filtering features on websites that allow users to arrange products or content by criteria such as price, size and color are an invaluable resource. These features make it easier for visitors to find exactly what they are looking for. However, there is one challenge search engines like Google can struggle with, which can lead to a sorted page being indexed instead of the main page with all content.
A simple but effective solution is to implement a canonical tag on each sorted page. This tag contains a link to the main page without the dynamic parameters in the URL. When Google encounters this tag, the search engine understands that the primary page should be considered the most important and appear in the search results. This is important to ensure that your visitors see the full range of your content and not just the sorting options they use.
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