Targeted
PPC Advertising
With PPC advertising, your target audience will find you online
Would you like to partner with a digital marketing agency that takes a data-driven, performance-based approach to driving traffic to your website?
Contact Amplify today.
PPC for the Ambitious
As a Google Ads agency, we help ambitious businesses optimize their advertising—from fast-growing online stores to international companies.
Despite the diversity of our client portfolio, there is one thing that is consistent in every partnership we form: targeted advice and tailored solutions that align with each company’s specific circumstances, values, and vision.
What all our clients have in common is that they want to be visible where their customers are. We help businesses make their ads visible to the right target audiences and for the search terms that are relevant to their specific business, products, and services.
So if you want to increase your reach and achieve a high return on investment (ROI) on your ads, don't hesitate to contact us.
Cases
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
Targeted Google Ads Strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
Google Ads can be an important tool for performance—and, in combination with SEO, we create targeted strategies that take your target audience and their search patterns into account.
This is how we ensure that you not only gain visibility in paid search results and on Google’s search network—but also drive relevant traffic that converts.
We have worked with ambitious companies over the years.
We've generated clicks and conversions for these websites through Google Ads.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we have partnered with a wide range of ambitious companies. Will your business be next?
What is PPC?
PPC—or Pay Per Click—is a form of digital marketing where you only pay for ads that are clicked. In other words, you don’t pay for users to view your ads or links—you pay for them to click on them.
In this way, PPC differs from CPM (Cost Per Mille), where you pay per thousand impressions. The CPM model is used, among other places, in Facebook advertising, which we also work with at Amplify.
Most people are probably familiar with PPC advertising in connection with the keyword ads you see in Google's search results—also known as Google Ads (formerly AdWords).
It is, in fact, one of the most widespread forms of PPC, even though Microsoft’s search engine, Bing, also holds a smaller share of the keyword advertising market.
However, PPC is an umbrella term that, in addition to keyword advertising, also includes display advertising, remarketing, YouTube advertising, and Google Shopping.
In short, PPC gives you access to a wide variety of platforms and target audiences.
How does PPC work?
When a user clicks on your ads, they are redirected to your website or online store—and that is exactly the action you’re paying for.
That’s why it’s important that your ads generate a return that justifies your investment. In technical terms, your PPC ads must therefore generate a positive ROI (Return on Investment).
For the same reason, you should take a look at your products and services—do they have a high or low profit margin? If the profit margin is high, it will often be easier, for example, to make your PPC advertising profitable.
However, your ROI also depends on the cost per click, which in turn depends on several factors—including where you advertise, your products or services, and your keywords.
For example, the cost per click will be high for ads that appear when a user searches for a generic keyword with several hundred monthly searches.
So you can compare PPC advertising to an auction. The more people who bid on a particular type of ad, the higher the price will be.
However, that doesn't mean you're guaranteed impressions and clicks just because you placed the highest bid.
Google always strives to provide its users with the best and most relevant results, which is why your visibility also depends on the landing page (the page on your website that is relevant to the ad) that the ad links to.
For example, Google will demote your ad if it links to a slow-loading landing page with irrelevant content.
Successful PPC advertising, therefore, does not depend solely on the size of your budget.
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-time, hourly-based projects are not a shortcut to success—neither in Google’s search results nor in terms of your business goals?
Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Check out our success stories
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
How We Work with PPC
PPC is a broad field within online marketing that can be difficult to grasp and understand.
That's why we have our own PPC specialists who know which parameters to adjust to make your campaigns successful.
At Amplify, for example, we use A/B testing to test different ads to ensure we get as many clicks as possible.
In addition, we make bid adjustments based on demographics, geography, devices, interests, and time of day.
- For example, is it worth bidding higher on a campaign where the target audience is primarily 20- to 25-year-olds?
- Would it make sense to pay extra to have the ad active at a specific time of day?
- Will focusing more on advertising on mobile devices result in higher returns?
In other words, we take all conceivable parameters into account when working with PPC advertising.
This ensures that your ads always meet your customers' needs and that you get the most conversions possible at the best price.
We work with several ad formats
As a full-service agency, we work across paid platforms and formats—including:
- Google Ads
- Social Media
- Display Advertising
- YouTube
- Remarketing
- Google Shopping
This allows us to always tailor our PPC advertising to your specific target audience and objectives.
Our PPC department also works closely with our SEO and web departments.
In our SEO department, for example, our copywriters work on creating well-written and relevant content that provides value to the user, just as our web department focuses on speed optimization and design to make your website user-friendly.
All of this helps ensure that your potential customers always land on a welcoming landing page—and that your advertising, as a result, generates relevant traffic that converts into paying customers.
Get more leads with PPC advertising
Do you want to drive more traffic to your website or online store? And do you want to convert that traffic into paying customers?
At Amplify, we focus on PPC advertising to ensure that you don’t just get clicks—but the right clicks. Clicks that turn your visitors into customers.
So contact Amplify today, and let's talk about your options for pay-per-click advertising.
Are we the right PPC agency?
We are the right choice if your company can answer “yes” to several of the following:
- Understands the value of expert advice
- Want to influence their own SEO strategy
- Thinking long-term
- Plans to expand and develop marketing efforts
- Wants a team of dedicated advisors.
Success Across All Channels
Explore a selection of other tools that can complement your Google Ads strategy.
