Bernstorff Castle
- Branding, Content, Google Ads, SEO, Social Ads, Strategy, Web
A 360-degree channel mix helped a conference center in North Zealand get its digital strategy on track—and bring in new customers.
New Visual Identity for Bernstorff Castle
Bernstorff Castle has recently undergone a visual transformation—graphically, visually, and in terms of communication. The goal has been to preserve its classic look in a modern form. The task was clear: Develop a visual identity across all channels, as well as an effective online strategy that combines contemporary aesthetics with the castle’s historical heritage. Throughout the process, we contributed everything from the color palette and typography to graphic elements, visual materials, and updates to the communication content to ensure an elegant and modern look.
It’s professional, it’s a single point of contact—it’s everything I look for in a business partner. The results have been that we’ve gotten our digital strategy in order, gained control over our own data, streamlined our website, and attracted a lot of new customers. I would definitely recommend Amplify to anyone who needs a helping hand with marketing.
Sales, Marketing, and Booking Manager at Bernstorff Castle
Exceptionally beautiful frames for every occasion
Bernstorff Castle is a historic castle located in Bernstorff Park in Gentofte. The castle is none other than one of the world’s oldest buildings in the Neoclassical style, originally designed by architect Nicolas-Henri Jardin and built between 1759 and 1765 by Frederick V’s foreign minister, Johan Hartwig Ernst von Bernstorff.
Today, the gardens surrounding the castle are a popular destination for leisurely walks in nature, while the castle itself provides the setting for some of Denmark’s most unique conference and event venues—venues that combine the historic and picturesque with the modern and practical. As Bernstorff Castle itself puts it: It offers exceptionally beautiful surroundings for every occasion.
Bernstorff Castle can also boast Green Key certification and thus bears the Green Key—the international eco-label for tourism, which is awarded to tourism businesses that go the extra mile to protect the environment.
Mastering the Digital Strategy and Attracting New Customers
Michael Sørensen and the rest of the team at Bernstorff Castle chose Webamp when they needed an extra helping hand in their marketing department—but it turned out to be a little more than just one helping hand. We actually took over all of the castle’s digital channels—fromSEOtosocial mediaandemail marketing.
Finally, we have taken over hosting of the bernstorffslot.dk domain to better carry out development tasks and ensure a faster, more user-friendly website that meets Google’s Core Web Vitals standards.
And what are the benefits for Bernstorff Castle? A well-managed digital strategy, control over its own data, a streamlined website, and—not least—a lot of new customers, as Michael himself puts it. In that sense, Bernstorff Castle is a prime example of a 360-degree client at Webamp.
Selected Results
A selection of some of the great results we've delivered.
Funnel Strategy – From Social Media to SEO
A 360° marketing partner
Rebranding of the Palace's Visual Identity
A selection of satisfied partners
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
Relevant traffic from all stages of the sales funnel
The digital strategy for Bernstorff Castle has been a multi-channel collaboration targeting potential and existing customers at various stages of the sales funnel. Our primary target audience has been B2B customers in need ofmeeting and conference rooms.
At the top of the sales funnel, we’ve focused on creating a visually inspiring world on social media, while further down the funnel we’ve worked on video and content production, blog posts, and SEO to drive Google traffic to the website—for both informational and commercial searches. At the bottom of the sales funnel, we’ve focused on newsletters to retain customers in the retention stage.
In this way, we have secured relevant customers for Bernstorff Castle from all stages of the sales funnel.
