Display
advertising
Do you find that your Google Ads are appearing for the wrong search terms? Or are you paying high click-through rates while your return on investment (ROI) remains low?
At Amplify, we focus on Google Ads and display advertising to ensure your business is visible online
Achieve Results with Display Advertising
As a digital agency, we help ambitious companies optimize their advertising.
Despite the diversity of our client portfolio, there is one thing that is consistent in every partnership we form: targeted advice and tailored solutions that align with each company’s specific circumstances, values, and vision.
What all our clients have in common is that they want to be visible where their customers are. We help businesses with PPC advertising so they can reach the right target audiences and appear for the search terms that are relevant to their specific business, products, and services.
Does your company already use PPC? Or would you like to learn more about this powerful tool? As a Google Ads agency, Amplify can be your company’s most valuable asset in the battle for customer attention.
Cases
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
Targeted Google Ads Strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
Google Ads can be an important tool for performance—and, in combination with SEO, we create targeted strategies that take your target audience and their search patterns into account.
This is how we ensure that you not only gain visibility in paid search results and on Google’s search network—but also drive relevant traffic that converts.
We have worked with ambitious companies over the years.
We've generated clicks and conversions for these websites through Google Ads.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we have partnered with a wide range of ambitious companies. Will your business be next?
Reach customers during the interest phase
Imagine one of the following two scenarios:
You’ve purchased a product from an online store. A few weeks later, you see a digital banner ad for another product from that same online store—on a completely different website, no less.
Or
You come across a digital banner ad for a product you might be interested in buying—even though you may not have realized you needed it.
In both cases, you've encountered display advertising—also known as banner advertising.
Display ads are part of Google Ads, which many people associate with the text ads that appear in Google search results. However, Google Ads is more than just text ads; it also includes banner ads and YouTube ads.
Customized Ads
With banner ads, you can customize your advertising based on various parameters and, in this way, target your ads to the exact audience you want to reach with your marketing.
For example, you can tailor your advertising based on:
- Demographics
- Geography
- Age
- Gender
- Topics
- Interests and Values
- Time
- Remarketing.
Free Resources on Digital Marketing
Would you like to learn more about how we can help you? At Amplify Academy, you’ll gain free knowledge that can take your business to the next level digitally.
Engage customers at every stage of the customer journey
When a Google user searches on Google, they typically have a need they want to fulfill—but they aren’t necessarily ready to buy a product or service. That’s why text ads are typically targeted at users at the beginning of the customer journey.
Your advertising can cast a wide net and reach potential customers at the beginning of their customer journey. But it can also target a narrow audience and reach customers who have already had a need met.
That's what's called remarketing.
How We Approach Display Advertising
At Amplify, we always take a targeted approach based on the reality of your business. As your Google Ads and display agency, we always do the following when managing your display ads:
- We craft clear messages.
- We invite your customers to click.
- We create relevant landing pages for the ads.
- We identify your target audience.
- We continuously optimize and tailor your display advertising.
Relevant landing pages lead to satisfied visitors
It’s not always best to send a potential customer to the homepage of your website or online store. One of the advantages of banner ads is precisely that you can target your ads to the desired audience. That’s why it’s also important that your ads direct relevant users to relevant subpages or categories.
Imagine you come across an ad promoting Scanpan grill pans—a product you’ve been considering buying for quite some time. So you click on the ad. But instead of landing on a category page for Scanpan grill pans, you’re sent to the homepage of a massive online store that sells everything from coffee makers, frying pans, and vacuum cleaners to audio equipment and personal care products.
It's true that the site also sells the grill pan you were looking for—but you'll have to make an effort to find it yourself.
When we work with display advertising in Amplify, we make sure your ads deliver on their promises—and direct users to relevant subpages or product categories.
Ongoing ad optimization
Digital marketing is a dynamic process. This means you can’t just set up a campaign and leave it alone. Instead, you’ll need to monitor your ads on an ongoing basis.
When you entrust your display advertising to Amplify, you’re always assured of ongoing optimization and customization of your ads. This ensures that your ads reach the right channels on Google’s Display Network—and that they generate impressions, clicks, and conversions.
When you work with us on your ads, you decide the scope of your display advertising. For example, you decide whether you want to pay exclusively for conversions or whether you also want to pay for impressions and clicks.
Your ads might get a lot of clicks. But if the traffic isn't relevant, it might be more cost-effective to pay only for conversions.
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-time, hourly-based projects are not a shortcut to success—neither on Google’s search network nor in terms of your business goals?
Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
Express Your Company's Visual Identity
We humans are visual beings who tend to respond much more strongly to images than to text. That’s why we also remember visual content much better than we remember text. In fact, we remember about 80% of what we see—whereas we remember only about 20% of what we read.
With display advertising, you therefore have a greater opportunity to reinforce awareness of your business among potential customers. Furthermore, thanks to the visual nature of banner advertising, you can convey your company’s visual identity.
Just think of companies like Nike, Apple, and Google. What’s the first thing that comes to mind when you think of them? Most likely, their logos.
With well-designed and eye-catching banner ads, you can also build brand awareness.
We keep your Google Ads strategy up to date
As a full-service agency, we’re with you every step of the way—from initial strategy to ongoing evaluation and optimization. This ensures that your Google Ads strategy not only gets off to the best possible start but also receives regular health checks, so your campaigns always perform at their best—and you get the most out of your marketing budget.
Our strategic foundation is based first and foremost on our understanding of your company and your business goals—but also, conversely, on your understanding of our approach to Google Ads.
That is why every collaboration begins with a conversation in which both parties can get to know each other.
Should we work together?
At Amplify, you’ll be greeted by an experienced team of specialists who, together, are experts in all necessary marketing initiatives. Together, we empower your business to focus its efforts where they yield results.
Our team includes strategists with a strong focus on data, technical specialists who understand the structure of your website, tracking specialists with expertise in setting up and monitoring key metrics, and copywriters.
By combining technical optimization with strategy and targeted tracking, we ensure that your digital strategy is focused on the specific goals that matter most to your business.
Do you need professional help with display advertising—and would you like to work with a Google Ads agency that takes a data-driven, strategic, and results-oriented approach?
So don't hesitate to contact Amplify today.
Let's Amplify!
Are we the right Google Ads agency?
We are the right choice if your company can answer “yes” to several of the following:
- Seeking specialized knowledge
- Wants to influence its own strategy
- Thinking long-term
- Plans to expand and develop marketing efforts
- Seeking success across all channels.
Success Across All Channels
Explore a selection of other tools.
