Nordic Tea
- Branding, Content, Google Ads, SEO, Social Ads, Strategy, Web
The synergy between SEO and Google Ads led to increased visibility on Google and higher revenue for the tea retailer’s online store—here’s how we boosted Nordic Tea’s online presence.
Our Approach
We leave the digital side to Amplify, because that’s where their expertise lies. With Amplify, there’s a sense of openness and honesty that makes us feel secure at all times. Through my collaboration with Amplify, I’ve gained a better understanding of how to spend our money wisely. In addition, we’ve seen an increase in traffic, which has led to higher revenue. I’d recommend Amplify to other companies because I hope they’ll experience the same sense of peace of mind.
Co-owner of Nordic Tea
A targeted SEO and Google Ads strategy boosted the tea shop's revenue
Nordic Tea is a tea retailer with a brick-and-mortar store in Hillerød and two online stores. With a strong network of the best suppliers in Europe, Nordic Tea offers quality-conscious and discerning customers both classic and specialty teas from around the world. Not least, both the brick-and-mortar store and the online store offer one of Denmark’s largest selections of tea—from black, white, yellow, andgreen teasto oolong, matcha, and herbal teas—as well as carefully curated selections of coffee, spices, accessories, and treats.
Despite the impressive product range, customer service is at the very heart of the business. Or, as the owners, Charlotte and Jens Risom, put it themselves: “Our staff and we are constantly focused on ensuring that all inquiries to Nordic Tea are answered quickly and professionally. We always put our customers first and ensure that everyone has a great experience when shopping at Nordic Tea.”
Selected Results
A selection of some of the great results we've delivered.
+30% increase in online revenue
Increased Interaction on Social Media
Greater awareness in the local community
The Assignment
At the start of the partnership, Amplify’s primary goal was to increase the business’s online revenue while ensuring that the owners received the highest possible return on their advertising spend and marketing budget.
In addition, our task was to provide advice on the selection of digital channels, as Nordic Tea was, at that time, focusing on two online stores with identical product ranges: nordic-tea.dk and chinateahouse.eu. Our task was therefore also to analyze data from the two stores in order to direct our marketing activities toward the more effective of the two.
In other words, the goal of the collaboration was to take a targeted approach rather than a scattergun approach, in order to generate more revenue with the same resources.
A selection of satisfied partners
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
Solution Model
First and foremost, we consolidated our digital marketing efforts on the more effective of the owners’ two online stores: nordic-tea.dk. This allowed us to direct the target audience toward the most lucrative sales platform while preventing the online stores from cannibalizing each other’s sales.
Once we had set the direction for our marketing activities, ourSEOandGoogle Ads teams got to work on keyword analysis, campaign setup, and content production.
The Google Ads department focused on advertising on Google Search and display advertising, while the SEO department primarily focused on writing compelling category descriptions for Nordic Tea’s many tea—partly to ensure that the online store ranked higher in relevant organic search results, but also to ensure higher-quality results and lower cost-per-click rates in Google Ads.
In this way, we created synergy between organic and paid marketing.
Revenue Growth and the Most Effective ROAS Over the Account's Lifespan
The strategy not only boosted revenue but also strengthened Nordic Tea’s presence in both organic and paid search results. Traffic to the online store skyrocketed—and revenue followed suit.
Nordic Tea’s Return on Ad Spend (ROAS) also rose significantly. In 2021, it increased from 4.62 to 6.67—and during peak season, from 4.8 to 8. As a result, our Google Ads team could confidently say that they had delivered excellent value for Nordic Tea’s money.
As a result, Amplify not only boosted Nordic Tea’s revenue—we also ensured that the company increased its earnings.
