Boost Your Brand with YouTube Advertising
Are you aware of the many opportunities that YouTube advertising offers? Maybe you already have videos ready to go, just waiting to reach your potential customers. Maybe you can’t wait to get started.
Would you like expert advice to help you get started or make the most of your ads?
Advertising that Leads to Conversions
As a marketing agency, we've helped ambitious companies gain visibility in Google search results and on social media —from fast-growing online stores to international companies.
Despite the diversity of our client portfolio, there is one thing that is common to every single partnership we enter into: Tailored solutions that align with each company’s reality, values, and vision.
And even though our customers are very different, they all share a common goal: They want to grow, increase their sales, and build brand awareness.
If you run a business, you certainly share this desire. And this is where marketing can be an indispensable asset—and Amplify, as a marketing agency, can be your business’s most important asset.
If you'd like us to take a closer look at your marketing strategy, please don't hesitate to contact us.
Cases
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
Targeted Google Ads Strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
Google Ads can be an important tool for performance—and, in combination with SEO, we create targeted strategies that take your target audience and their search patterns into account.
This is how we ensure that you not only gain visibility in paid search results and on Google’s search network—but also drive relevant traffic that converts.
We have worked with ambitious companies over the years.
We've generated clicks and conversions for these websites through Google Ads.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we have partnered with a wide range of ambitious companies. Will your business be next?
Achieve Success with YouTube Ads
YouTube advertising allows you to market your business through the world's second-largest search engine. And if your campaign is set up correctly, you can effectively reach the exact right target audience for your product.
Maybe you already have finished videos just waiting to reach your potential customers. Maybe you’re itching to get started. But maybe you need some expert advice to move forward.
If you’re not entirely convinced why YouTube is a brilliant marketing channel, be sure to keep reading this page to learn more about how YouTube advertising works, the benefits it offers you, and how we use it at Amplify.
No matter where you are in the process, feel free to talk to one of our specialists by calling 70 60 50 28 or leaving a message via our contact form.
How do ads work on YouTube?
YouTube gets more than 2 billion views per day. So it should come as no surprise that YouTube is an incredibly effective marketing channel—provided, of course, that your campaigns are set up correctly.
You’ve most likely used YouTube yourself and been exposed to various ads. More often than not, this probably happened before or after you clicked on a particular video. Because you’ve been on “the other side” of the screen, you may not have noticed that the ad formats differed. In fact, there are several different ways you can advertise your business, product, or service.
Formats in YouTube advertising:
- Skippable instream ads.
- In-stream ads that cannot be skipped.
- Video discovery ads.
- Bumper ads.
Let's take a closer look at the different formats and how they work.
In-stream and discovery ads
In-stream ads and discovery ads fall into the category of ads known as TrueView. What makes TrueView ads unique is that you don’t pay anything for the exposure unless a user interacts with the ad.
An interaction can take the form of a click, a "like," or the amount of time viewers spend watching the ad video. In the following section, we'll explain in more detail when you actually pay for your ad video.
This type of ad appears either before, during, or after a YouTube video. After 5 seconds, viewers have the option to skip the ad and can thus decide for themselves whether they want to watch it all the way through.
When will you pay?
You only pay when a viewer watches the entire video—or watches more than 30 seconds of it, if the video is longer. For you, this means you don’t have to pay for irrelevant impressions that don’t result in conversions anyway—smart, right?
Non-skippable instream ads are displayed in the same way as skippable ads. The difference, however, is that these videos can be no longer than 15 seconds. Instead, the viewer is required to watch the entire 15 seconds in order to view the selected YouTube video.
The great thing about in-stream ads is that they allow you to show your entire message to viewers who are relevant to your campaign.
With this type of advertising, you pay for each individual impression. On the other hand, you don't have to capture your viewer's attention within the first 5 seconds.
Discovery ads work a little differently than in-stream ads. Before a discovery ad appears, the user must take the initiative to view it.
The ad itself will therefore consist of a small thumbnail image from the video and accompanying text. That’s why it’s extremely important to put thought and time into that small image, which should encourage the viewer to click on your ad video.
So where does the ad appear?
Instead of the ad being shown before YouTube videos, it will appear either on YouTube’s homepage or alongside related videos.
How do you pay?
Because the user has to take the initiative to watch the video, you only pay when someone clicks on your video.
Bumper ads last only 6 seconds and are the right choice if your primary goal is to raise awareness of your business, service, or product. They always play before, during, or after another video, so viewers cannot click away.
Bumper ads are essentially in the same category as in-stream ads that can't be skipped. They're just shorter.
How do you pay?
With this format, you pay for each impression. The advantage is that you can get your message out quickly and effectively.
Free Resources on Digital Marketing
Would you like to learn more about how we can help you? At Amplify Academy, you’ll gain free knowledge that can take your business to the next level digitally.
Advertising on YouTube —Here's How We Do It
At Amplify, we can help you with consulting, setting up campaigns, tracking, and the actual production of your videos.
YouTube was acquired by Google in 2006, which means that ads on YouTube are set up through a service called Google Ads. That’s why our skilled and experienced Google Ads specialists will ensure that your campaigns reach exactly the right audience.
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-time, hourly-based projects are not a shortcut to success—neither on Google’s search network nor in terms of your business goals?
Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
We set up targeted campaigns
If you want your ad to convert—that is, to turn viewers into customers—it’s absolutely essential that it reaches viewers who are also potential customers.
Let's take an example:
You run a travel agency and, of course, you’d like to sell more trips. But how do you know who your potential customers are?
That’s where we come in. Our specialists analyze who might be in the market to purchase a trip. This could be, for example, someone who has searched for specific countries or visited one of your competitors’ websites.
That way, we know that this specific person might be interested in your video ad. In addition, there are many other factors that influence who we choose to target with your ads.
Together with you, we’ll develop a detailed strategy so that you’re always fully informed about the plan we’ve created for you and your business. In other words, the target audience for your product or service is carefully selected based on specific data from our specialists.
We keep your Google Ads strategy up to date
As a full-service agency, we’re with you every step of the way—from initial strategy to ongoing evaluation and optimization. This ensures that your Google Ads strategy not only gets off to the best possible start but also receives regular health checks, so your campaigns always perform at their best—and you get the most out of your marketing budget.
Our strategic foundation is based first and foremost on our understanding of your company and your business goals—but also, conversely, on your understanding of our approach to Google Ads.
That is why every collaboration begins with a conversation in which both parties can get to know each other.
Should we work together?
Are you curious about how we can help you get started with YouTube advertising? Or how we can help your existing videos drive conversions?
At Amplify, you’ll be greeted by an experienced team of specialists who, together, are experts in all necessary marketing initiatives. Together, we empower your business to focus its efforts where they yield results.
Our team includes strategists with a strong focus on data, technical specialists who understand the structure of your website, tracking specialists with expertise in setting up and monitoring key metrics, and copywriters.
By combining technical optimization with strategy and targeted tracking, we ensure that your digital strategy is focused on the specific goals that matter most to your business.
Do you need professional help with display advertising—and would you like to work with a Google Ads agency that takes a data-driven, strategic, and results-oriented approach?
So don't hesitate to contact Amplify today.
Let's Amplify!
Are we the right Google Ads agency?
We are the right choice if your company can answer “yes” to several of the following:
- Seeking specialized knowledge
- Wants to influence its own strategy
- Thinking long-term
- Plans to expand and develop marketing efforts
- Seeking success across all channels.
Success Across All Channels
Explore a selection of other tools that can complement your Google Ads strategy.
