Targeted advertising with remarketing
Do you find that your Google Ads are appearing for the wrong search terms? Or are you paying high click-through rates while your return on investment (ROI) remains low?
If so, remarketing might be the answer to your prayers. Remarketing is a campaign strategy with high click-through and conversion rates.
At Amplify, we focus on Google Ads and remarketing to help you get the most out of your advertising budget
Feel the difference with PPC
We help ambitious companies optimize their advertising—from fast-growing online stores to international companies.
Despite the diversity of our client portfolio, there is one thing that is consistent in every partnership we form: targeted advice and tailored solutions that align with each company’s specific circumstances, values, and vision.
What all our clients have in common is that they want to be visible where their customers are. We help businesses make their ads visible to the right target audiences and for the search terms that are relevant to their specific business, products, and services.
Do you run a business that already uses PPC? Or would you like to learn more about this powerful tool? As a marketing agency, Amplify can be your company’s most valuable asset in the battle for customer attention.
So if you're ready to take your marketing to new heights, please don't hesitate to contact us.
Cases
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
Targeted Google Ads Strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
Google Ads can be an important tool for performance—and, in combination with SEO, we create targeted strategies that take your target audience and their search patterns into account.
This is how we ensure that you not only gain visibility in paid search results and on Google’s search network—but also drive relevant traffic that converts.
We have worked with ambitious companies over the years.
We've generated clicks and conversions for these websites through Google Ads.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we have partnered with a wide range of ambitious companies. Will your business be next?
What is remarketing?
Try to imagine the following scenario:
You walk into a store. While there, you come across one or more products that might interest you. However, you leave the store without buying anything—either to check out alternatives from competitors or because you’re simply not ready to buy.
So, the store’s products have probably piqued your curiosity. But your money is still safe and sound in your bank account or wallet. This is not an unusual scenario for retail employees. After all, very few people buy a product or book a service the first time they visit a store.
The same applies in the virtual world—so you shouldn’t assume that your visitors will necessarily buy something from your online store or book a service just because they’ve found their way to your website. Or, to put it in slightly more technical terms: Very few clicks result in a conversion.
Remarketing is, in other words, a friendly reminder to your visitors about a product or service they’ve already shown interest in—but haven’t yet purchased.
How Remarketing Works in Practice
When a user visits your website or online store, Google Ads stores a so-called cookie ID on the user’s computer, phone, or tablet—for example, if they’ve viewed a product in your online store but haven’t made a purchase.
Each cookie has a unique ID that Google Ads automatically adds to what is known as a remarketing list. In short, a remarketing list is a list of visitors about whom you have collected data. When a user meets certain criteria you have specified, they will see your ads on selected platforms.
It's up to you:
- Which users you want to reach with your ads.
- Where they should see your ad.
- Where the ad is supposed to take them.
That way, you increase the chances of turning clicks into conversions. Or, to put it another way: turning visits into sales.
Free Resources on Digital Marketing
Would you like to learn more about how we can help you? At Amplify Academy, you’ll gain free knowledge that can take your business to the next level digitally.
Remarketing in Google Search Results
One way to use remarketing is to set up ads that promote products relevant to the user in Google's search results.
Let's say you have an online store that sells writing instruments. A visitor has looked at a ballpoint pen in your online store but has left the page without buying one.
By setting up remarketing ads in search results, you can show ads for your business the next time a visitor searches for ballpoint pens on Google. This way, the user is reminded of your business. And because the person is already familiar with your business, you increase the likelihood that he or she will buy pens from your business—rather than from a competitor.
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-time, hourly-based projects are not a shortcut to success—neither on Google’s search network nor in terms of your business goals?
Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
Dynamic Remarketing
With dynamic remarketing, you can advertise specific products or services that your visitors have shown interest in.
For example, if a visitor has viewed a specific ballpoint pen in your online store, you can tailor your ads so that the person sees ads for that exact ballpoint pen.
The ads change depending on which product the user has viewed on your website.
Here's what you can expect from the process
At Amplify, we work closely with you on your remarketing strategy to provide you with customized advertising that reaches relevant target audiences.
We analyze conversion data and specific user behavior data in Google Analytics and tailor our campaigns accordingly.
Based on relevant parameters, we then conduct A/B tests on different target audiences with the aim of driving conversions.
This way, you’re guaranteed a high conversion rate and return on investment when you entrust your remarketing campaigns to our Google Ads specialists.
For example, we adjust parameters such as:
- Demographics
- Geography
- Devices – Is the user using a desktop, phone, or tablet?
- Interests.
Boost Your Sales with Remarketing
With remarketing, you can reach users who have previously visited your website or online store without purchasing a product or booking a service.
This way, you increase the likelihood of converting your visitors into customers, and you’re also more likely to see a return on your investment in online marketing.
We're ready to help you analyze what it takes to get the most out of your ads.
Are we the right Google Ads agency?
We are the right choice if your company can answer “yes” to several of the following:
- Seeking specialized knowledge
- Wants to influence its own strategy
- Thinking long-term
- Plans to expand and develop marketing efforts
- Seeking success across all channels.
Success Across All Channels
Explore a selection of other tools that can complement your Google Ads strategy.
