Dictionary: Google My Business
If you're a small business owner or have dreamed of starting your own business, this is a tool you don't want to overlook or miss out on. Learn more about how Google Business Profile works and why it's a must-have tool to reach more potential customers.
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What is Google Business Profile and what can it be used for?
Imagine Google Business Profile as a large bulletin board hanging at the entrance to your business, but on the internet! It's the first place people can find your business when they search for something related to what you offer.
On this message board you can display all the important information about your business: your name, address, phone number and opening hours. That way, potential customers don't have to look for you in a phone book - everything is right in front of them on Google!
Google Business Profile can give your business a boost to show up in search results, and not just because it's common courtesy to make sure people can find you. If you've ever wondered what a "Google Local Pack" or a "Google Snack Pack" is, it's afeatured snippet that shows the top three business results and an accompanying map that pops up when you search for a physical store or business in your area.
It's a bit like being a contestant in a competition where the prize is a spot in the Google Local Pack. The competition is tough because the organic search results are hidden under the ads and Google Local Packs.
You know what the best part is? Google Business Profile is a free tool for businesses.
The benefits of Google Business Profile are many
There are many good reasons to create a Google Business Profile. First of all, you get increased visibility in Google search results and on Google Maps. This means that when users search for something you offer, your business will show up, increasing the chance of them visiting you.
Another benefit is that customers can leave reviews and give your business stars from 1-5. And since the beginning of time, humans have been sharing advice and recommendations with each other, so having good reviews can attract more customers as we often trust each other's experiences more:
Google Business Profile can help you with your local SEO
SEO may seem like an incomprehensible acronym to many, but it's actually quite important. It stands for "Search Engine Optimization". In other words, it's about making your business more visible and attractive to search engines like Google.
When you create and update your Google My Business listing, you actually improve your local SEO. This means, as mentioned earlier, your business is more likely to appear at the top of search results when people are looking for something you offer.
I also want a Google Business Profile account for my business
Google Business can be tricky - it may have created a profile for your business without your knowledge. Should this be the case, you can claim it as your own.
And if you're a new business owner, you can create a Google Business Profile here. Simply fill in your business details, add some images and voila! Still not sure how to create or claim your Google Business Profile? Then you can read our more detailed guide to Google Business Profile.
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