E-commerce
E-commerce, e-commerce, ecommerce, online shopping, online trade - yes, it goes by many names. The popularity of e-commerce is on the rise - and with good reason! E-commerce makes it possible to shop for dinner, buy new books or just about anything you can imagine - without lifting a finger! E-commerce is the future of business, which is why it's important that you, as a business, have the e-commerce side of your business under control. Read on to find out how to get it right.
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E-commerce in depth
When we talk about e-commerce, many people immediately think of clicking items from an online store. But it's actually much more versatile than that. Imagine ordering a new book, subscribing to a streaming service or even booking an appointment at your local hairdresser - all online. All of these things count as e-commerce - and so does anything else you can pay for on the internet. The examples are many:
- Buying the latest bestseller from an online store
- Subscribe to your favorite movie service
- Booking a haircut at the hairdresser.
E-commerce makes it possible to shop online - whether it's products or services you're looking for.
Is e-commerce a good business?
E-commerce is growing steadily year by year, and with increasing digitization, more and more businesses and consumers are finding their way online. And for good reason; with lower start-up costs than traditional physical stores, a global reach and millions of potential customers, e-commerce is often an advantageous business model.
The small e-commerce handbook
Dreaming of jumping into the world of e-commerce? Here's a guide on how you can get started:
1. Choose the right domain name
- Start by brainstorming names that reflect your online store.
- Use services like Punktum to check domain name availability.
2. Webshop development
- First define your specific needs: number of products, scalability, features, etc.
- Research which e-commerce platforms suit your specific needs. Shopify, for example, is particularly well suited to an online store.
- Don't have technical experience? Consider hiring a professional marketing agency to help you get started.
3. Choose the right payment solution
- Of course, it's important that you know what you want to sell.
- Do you have a physical product? A digital solution? Maybe a service?
- Once you know what you want to sell, you can consider which payment gateways you want to use. For example, look into PayPal or MobilePay. It's important to make sure they support your chosen currency and are known in your target market.
4. Drive targeted online marketing
- After launch, it's crucial to attract visitors and convert them into customers. Here, SEM and SEO are two crucial strategies.
- Start with search engine optimization (SEO) to ensure your online store ranks high on search engines like Google.
- Consider advertising opportunities on platforms like Google Ads, Facebook Ads or Instagram.
- Implement content marketing strategies like blog posts, infographics or video marketing to engage and inform your audience.
How to run a good e-commerce business
Running an e-commerce business is about much more than just having products to sell. It's about understanding your customers, optimizing the user experience and ensuring your business is visible in the digital jungle.
First and foremost, you should prioritize mobile-friendliness by having an intuitive and user-friendly webshop that can be accessed on all devices - from desktop to mobile.
Good content, clear product descriptions and high-resolution images are essential to give customers a sense of trust and security. But a well-functioning webshop is just the beginning.
Customer service should be top notch, with quick responses, easy returns processes and clear communication being key.
Finally, marketing is indispensable. No matter how good your online store is, it won't bear fruit without effective online marketing. This includes search engine optimization (SEO), paid advertising (SEA), email marketing and social media marketing.
Also, always remember that e-commerce is not a one-day project. The market, technology and customer needs are constantly changing, and so should your business.
Test your e-commerce knowledge
What does e-commerce mean?
E-commerce refers to online commerce where goods or services are bought and sold via the internet.
Is e-commerce the same as eCommerce?
Yes, in Denmark, we often use the term eCommerce as a synonym for e-commerce.
What is a webshop?
A webshop is an online store where consumers can buy products or services.
How can I start my own e-commerce business?
First you need to decide on a niche, find a domain name, develop your online store and choose a payment solution.
Why is marketing important for e-commerce?
<p>Uden markedsføring vil potentielle kunder muligvis ikke finde din webshop.</p>
How can I improve the user experience on my webshop?
Consider an intuitive design structure, fast loading times and clear trade information.
Is e-commerce only for physical goods?
No, e-commerce can also include selling digital products, subscriptions and services.
Server-site tagging adds value to your business
Server-side tagging is a game changer for businesses that want to optimize their online presence. With server-side tagging, you get more accurate and reliable data on how users interact with your website.
This means you can make informed decisions based on your customers' behavior and preferences.
Your business benefits from server-site tagging:
- Better decision-making for your business/marketing as you have a more accurate picture of your marketing channels.
- Server-site tagging can have a significant impact on your business/marketing decisions if you are missing up to 20%-40% of your data.
- Streamline advertising budgets when you advertise.
Setting up server-site tracking
Setting up server-site tracking requires technical know-how and can be a bit challenging if you're not used to working with tracking, and the setup has several stages:
- Choosing a platform: First you need to choose the right platform. Google Tag Manager offers a server-side variant, which is popular. Consider the options based on your specific needs and the technology you already use.
- Server setup: You need a dedicated server to run your server-side tracking. This can be hosted via Google Cloud or another cloud service like AWS or Azure.
- Configuring Tag Manager: In Google Tag Manager, you need to create a server-side container. This step requires a basic understanding of how Google Tag Manager works.
Integration with analytical tools: Integrate server-side tracking with your analytical tools, such as Google Analytics, Facebook Pixel, etc. - Test and validate: Conduct thorough tests to ensure tracking works correctly and collects the desired data.
- Monitoring and maintenance: Continuous monitoring and maintenance is necessary to ensure that your server-side tracking remains accurate and efficient.
More concepts
Want to learn more digital marketing terms? Our digital dictionary is full of them - and we're constantly updating it.
