Generate Interest with Pinterest Ads
It can be difficult to plan activities, events, and occasions without a good starting point. We look for inspiration in all aspects of our lives, and that’s where Pinterest comes in.
Get started with Pinterest advertising, which reaches customers early in the buying process.
Advertising that reaches consumers early in the buying process
It can be difficult to plan activities, events, and occasions without a good starting point. How should you decorate your room, and what should you have for dinner? What workout routine is best for toning your abs, and how could you decorate your Christmas tree this year?
We seek inspiration for every aspect of our lives, wherever we can find it. Pinterest is the platform that allows users to collect inspiration in all formats, and it gives businesses the opportunity to make their presence known early in the buying process. Read on to learn more about why Pinterest is exactly where you need to reach consumers.
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Pinterest – a visual mood board
Pinterest stands out in many ways from typical social media platforms such as Instagram, Facebook, and Snapchat. The platform functions as a visual search engine or a visual mood board, where the focus is on visuals rather than interaction between users. The goal is to inspire users and help them discover new and exciting ideas and projects. The platform is a hub for inspiration that users can draw on to plan every aspect of their lives—from ideas for home decor, cooking, and workout routines to major events like birthday parties, weddings, and holidays.
When you open Pinterest, you’re greeted by your home feed, which consists of a series of pins selected based on your interests, the people you follow, and pins you’ve saved in the past. Pins can be images or videos that you can save in boards you create yourself. Although its purpose is to gather inspiration, the platform still allows you to interact with other users, which places it in the social media category. Today, the platform has 478 million monthly active users who use it to seek inspiration, get new ideas, and plan their next purchases.
You'll be one of the first
On Pinterest, you can find inspiration for everything from everyday interests like cooking to holidays like Christmas or major events like weddings. This is typically where users turn in the very early stages of planning.
When consumers haven’t yet made a decision, businesses and advertisers have a unique opportunity to reach them earlier in the customer journey than they can on platforms like Instagram or Facebook. On Pinterest, consumers actively seek out information, which means they have an open mindset when it comes to receiving inspiration—which could very well be an ad.
However, not many companies have realized the huge potential that Pinterest offers. Will you be one of the first?
Innovative Ad Formats
In addition, users' search behavior is supported by Pinterest's innovative ad formats, which help consumers find useful and relevant ideas that align with their interests.
The ads are displayed in three different locations:
- Home Feed: Provides users with ideas based on their interests.
- Search: Provides users with ideas based on search terms.
- Related Pins: Provides users with ideas based on pins they have previously saved.
Ads appear as part of the user’s feed and thus do not disrupt the browsing experience. Unlike ads on other social platforms, pins often remain relevant long after they are created. The more users who interact with your ad—for example, by saving it—the more often it will be highlighted for other users.
26% of users intend to make a purchase
Pinterest users are focused on the future, and their interest in seeking inspiration for life’s big and small events means the platform has great potential as an advertising channel. When users are browsing, they’re still in the inspiration phase and looking for just the right product or a good recommendation. A full 97% of searches conducted on Pinterest are generic, meaning they do not target specific brands, products, or categories. This gives companies the opportunity to reach users at the very moment when they are most receptive to new products and brands.
If we take a closer look at how users perceive the content, some quick statistics show that:
- 89% of weekly Pinterest users use Pinterest to look for shopping inspiration.
- 77% of Pinners have discovered a new brand or product on Pinterest.
- 83% of Pinterest users have made a purchase based on content they saw from brands on Pinterest.
- 26% of the time spent on Pinterest is spent shopping, which is far higher than on any other platform.
Here's What You Can Expect from Pinterest Ads
As you may have noticed, there are quite a few benefits to including Pinterest as part of your marketing strategy.
But what can you realistically expect to achieve with ads on Pinterest? We’ll give you an overview of the most relevant benefits of advertising on Pinterest.
Read more below.
An ad on Pinterest has a longer lifespan than an ad post on Instagram. Its lifespan depends largely on how much users interact with your ad—the more people who pin it, the more it spreads.
This means that a pin can appear in a feed several months after it was originally created. Pinterest Ads are particularly attractive because of their long lifespan.
As mentioned, the more engagement a pin receives, the more widely it spreads. This provides a great opportunity to build brand awareness and drive traffic to your website.
Once a user has pinned your pin, they'll be able to access your website quickly and easily.
The cost of advertising on Pinterest is lower than on other platforms.
Since ads also have a longer lifespan on Pinterest, this makes the platform ideal for building brand awareness and driving traffic to your website at an affordable price.
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-time, hourly-based projects aren’t a shortcut to success—neither in search engine organic results nor in terms of your business goals?
Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
Amplify specializes in Pinterest
Pinterest is an interesting platform that stands out from typical social media. The app offers businesses a truly unique opportunity to reach users early in the buying process, making it an interesting channel to include in your marketing strategy.
At Amplify, we specialize in all forms of digital marketing. We have a dedicated team of specialists in areas such as search engine optimization, Google advertising, as well as Facebook Ads, Instagram Ads, Snapchat Ads, and TikTok Ads.
Get Your Social Media Marketing Off to a Solid Start
Do you need some advice, or would you like to outsource your social media marketing to a specialist?
At Amplify, we're here to help you succeed on social media—on everything from Facebook and Instagram to Snapchat.
Does your company take a long-term view, and do you understand that one-off, hourly-based projects aren’t a shortcut to success on social media? If so, Amplify might be your next social media agency.
We can help you with:
- Coaching and Strategic Consulting
- Market and Competitor Analyses
- Setting Up Paid Ads
- Tracking Organic and Paid Ads
- Content Development
- Monitoring social media performance.
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Do you need professional help with social media ads or your organic social media strategy—and would you like to work with a full-service social media agency that takes a data-driven, strategic, and branding-oriented approach?
At Amplify, we understand that a cohesive marketing strategy is essential to making a lasting impression.
That’s why we integrate tailored social media strategies as a natural part of a broader strategy that strengthens your position across all channels.
Contact us today, and let our campaign managers and content creators help you reach your target audience on the right social media channels.
Get Started with Pinterest
We’re ready to help you analyze what it takes to get the most out of your advertising on Pinterest. We have experience with all forms of social media marketing and are ready to assist you. Please use the contact form if you’d like to learn more.
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