Snapchat Advertising
Do you sell a product or service that’s aimed at a younger audience? If so, Snapchat advertising might be just the right fit for you and your business.
At Amplify, our social media specialists ensure that you get the most out of Snapchat Ads.
Advertising to a younger target audience
The digital world is constantly evolving, and communication within it is characterized by brevity and a fast pace. It is precisely these factors that strongly define the Snapchat app, which launched its “snap-chat-delete” concept in 2011. This latest addition to social media quickly captured users’ attention, securing Snapchat a solid position among popular platforms such as Instagram, Twitter, Facebook, and YouTube.
Today, Snapchat has roughly 238 million active users worldwide who use the platform daily to send photos and videos to other users. This high number of active users has naturally caught the attention of businesses that recognize the potential of advertising on Snapchat. If you haven’t yet ventured into the commercial side of Snapchat, or if you could use a refresher on the many features the app offers, here’s a concise introduction to the platform and its many possibilities.
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Communication and Sharing Photos
Snap. Chat. In 2011, a revolutionary yet quite simple concept was introduced to the digital world. While the other platforms that dominated the digital world were based on users leaving a digital footprint, Snapchat was based on the ability to disappear quickly. In just a few seconds, users can share a photo with other users—but once the photo is opened, it disappears automatically. Fast and efficient.
It was particularly the time-limited feature that made Snapchat a popular communication platform, which has also led to as many as 40% of Danes having a profile on the app. To underscore the platform’s popularity, Snapchat has ranked among the top 4 most-used social media platforms in Denmark since 2019, with 46% of active users accessing the app daily. A full 71% of 15- to 25-year-olds are active on Snapchat, while 54% of 26- to 35-year-olds are also on the platform. The high percentage of users on the platform makes Snapchat an attractive platform for advertisers.
That's Why Your Business Should Advertise on Snapchat
In addition to the high number of daily users of the platform, there are plenty of good reasons why your business should advertise on Snapchat. The platform’s concept of rapid communication also means that users open the app an average of 25 times a day, spending a total of 30 minutes on it. The platform’s user base is broad and diverse, making it particularly relevant for top-of-the-funnel advertising, where the goal is to raise awareness of the brand and its products. Advertisers thus have the opportunity to reach a wide audience multiple times a day.
Another important point to keep in mind is that more than 60% of all videos played on Snapchat are played with sound. If that doesn’t sound like a significant statistic, consider that up to 85% of videos on Facebook are played without sound—which could end up removing an essential part of the ad.
Benefits of Advertising on Snapchat
So there are quite a few good reasons why your business should include Snapchat as part of your marketing strategy. Another advantage of using Snapchat ads is that the platform allows you to achieve a wide range of measurable results:
- Multiple mobile app installations
- Increased website traffic
- Increased brand awareness and
- user engagement
- More conversions
- Lead generation.
Once you’ve selected a goal, Snapchat will help you achieve it by optimizing based on user engagement with your campaign. That’s why it’s also important to define your campaign’s goal before you create it.
Ad Formats on Snapchat
There are several different types of ads, formats, and campaigns that can appear both in users' Stories and in the Discover section.
There are generally four different ad formats on Snapchat: Snap Ads, Story Ads, Collection Ads, as well as filters and sponsored lenses.
Snap Ads are the most common type of ad on Snapchat. These ads appear in full-screen mode when users are browsing between their friends’ and advertisers’ Stories. Ads can consist of many different types of creative content, including videos, GIFs, and images, and they offer great opportunities for CTAs, as you can add links and “swipe up” features that, for example, can take the user directly to your website.
Story Ads are available in Snapchat’s Discover feature, where users are presented with a variety of stories grouped together in an ad set. The ads thus appear as a single sponsored story. Story Ads are effective for showcasing various products with accompanying links that can direct users straight to your website.
Collection Ads are best compared to a catalog, where users are shown an image with up to four smaller product images. These are also displayed between stories, and users can click on the products or visit your website.
Snapchat is also known for its fun and lively lenses, which are based on facial recognition. It is possible to create the lenses yourself, but doing so can quickly cost several thousand kroner, which is why it is primarily larger companies that take advantage of this option.
Another, more affordable option is to create a filter, such as a geotag. These features are therefore most useful for building brand awareness or promoting a local business.
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Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
Track Your Ads with Snapchat Pixel
Just like other platforms, Snapchat offers a pixel—a piece of code that you embed on your website. The pixel allows you to track user behavior after they’ve seen your ad. You can then create custom audiences as well as lookalike audiences consisting of users outside your segment who exhibit the same digital behavior. You can embed Snapchat’s pixel on your website before you start advertising to track users’ interactions with the campaign from the very first encounter.
Get Your Social Media Marketing Off to a Solid Start
Do you need some advice, or would you like to outsource your social media marketing to a specialist?
At Amplify, we're here to help you succeed on social media—on everything from Facebook and Instagram to Snapchat.
Does your company take a long-term view, and do you understand that one-off, hourly-based projects aren’t a shortcut to success on social media? If so, Amplify might be your next social media agency.
We can help you with:
- Coaching and Strategic Consulting
- Market and Competitor Analyses
- Setting Up Paid Ads
- Tracking Organic and Paid Ads
- Content Development
- Monitoring social media performance.
Would you like to have a casual conversation?
Even after 13 years on the market, Snapchat remains an interesting platform that stands out from mainstream social media. The app offers businesses a truly unique opportunity to reach a wide range of users on a daily basis, making it an interesting medium to include in your marketing strategy.
At Amplify, we understand that a cohesive marketing strategy is essential to making a lasting impression.
That’s why we integrate tailored social media strategies as a natural part of a broader strategy that strengthens your position across all channels.
Contact us today, and let our campaign managers and content creators help you reach your target audience on the right social media channels.
Get Started with Snapchat
We’re ready to help you analyze what it takes to get the most out of your Snapchat advertising. We have experience with all forms of social media marketing and are ready to assist you. Use the contact form if you’d like to learn more.
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