Advertising on Instagram
Instagram advertising is undoubtedly the latest trend in social media marketing.
It's a quick and easy way to generate new leads and turn new visitors into regular customers.
Instagram Agency for the Ambitious
As a social media marketing agency, we help ambitious businesses generate leads on social media—from fast-growing online stores to international companies.
Despite the diversity of our client portfolio, there is one common thread in every social ads partnership we enter into: Tailored solutions that align with each company’s unique circumstances, values, and vision.
What all our clients have in common is that they want to be visible where their customers are—namely, on social media. This ensures not only greater visibility on social media channels—but greater visibility overall.
So if you want to build your visibility on social media, don’t hesitate to reach out to us. We look forward to boosting brand awareness for your business among your specific target audience.
Cases
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
We'll help you stand out on social media
We deliver results through strategy and branding—which is why we’re the ideal partner for social media marketing, where visibility is everything.
Would you also like to boost your brand's visibility on social media? We'll help you generate high-quality leads through social media marketing.
We have worked with ambitious companies over the years.
For these brands, we've generated exposure, traffic, and leads through Instagram, Facebook, and other social media platforms.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we have partnered with a wide range of ambitious companies. Will your business be next?
What is Instagram advertising?
Instagram advertising is similar in many ways to its parent company’s advertising feature,“Facebook Ads.”
Instagram advertising allows businesses to pay for sponsored ads, which Instagram users are then exposed to through the app’s various features, such as the news feed, Stories, and the “Explore” feature.
Instagram ads look similar to users’ own posts, but the difference is in the top left corner, where it will say “Sponsored” instead. This applies whether you’re advertising directly through your own business profile or partnering with a “content creator”... “influencer”… “creator”… or whatever you call them.
If you’re sitting there thinking, “Ugh, blatant advertising isn’t good for credibility,” we’re afraid we can’t say anything other than “That’s life.” The Marketing Practices Act takes precedence, and the Consumer Ombudsman is a tough nut to crack.
Why Should You Advertise on Instagram?
As of January 2022, Instagram has over 1 billion active users worldwide, making it one of the world’s largest social media platforms. According to Instagram itself, 90% of users follow at least one business profile, and 50% are more interested in a brand when they see ads from that business.
We’re throwing a lot of numbers at you here, but there’s no doubt that advertising your products and services on Instagram is a really good and profitable idea.
With so many active users on the platform, you can be sure to reach your target audience directly on Instagram. In 2022, one in four consumers uses social media to find inspiration—and, in that context, new products and services. For you, this means that your business can significantly drive sales if it manages to stand out among the many Stories and posts where Instagram users find their inspiration.
Where are ads displayed on Instagram?
Your ads appear in three different places across Instagram—the News Feed, Stories, and “Explore.”
In addition to choosing where your ads will be displayed, you’ll also choose the type of ad(s) you want to use. Here, you should consider both whether your business primarily offers products or services, and whether your message is best conveyed in image and/or video format.
“Explore” is a relatively new feature for Instagram advertising, and while it might sound like an overlooked feature, over 50% of Instagram users actually browse the “Explore” feature every month.
How do you advertise on Instagram?
When you’re ready to start advertising on Instagram, there are a few steps you need to go through before you can hit “play” on your campaign.
We'll go over them for you!
If you’re eager to get started with Instagram advertising, the first thing you need to do is make sure your Instagram account is linked to Business Manager on Facebook. You need to do this because your ad costs will be charged through Business Manager.
When you advertise on Facebook, your ads will automatically appear on Instagram. But don't worry! If you're only interested in advertising on Instagram, you can, of course, choose that option.
You can choose from four different formats on Instagram in Business Manager.
- Image Ads
- Video ads that can be used in either the Reels format or as IGTV. It really depends on the length of your ad, since Reels range from 1 to 60 seconds and IGTV ranges from 1 second to 60 minutes.
- Carousel ads let you choose up to 10 images or videos per post.
- Collection ads are ideal if your business sells products, since you can connect your online store to the post and link products directly to the Instagram ad.
When planning a campaign, the first thing you need to do is set a goal for what your business wants to achieve with the ad.
Depending on the format you're advertising in, you can choose from these objectives:
- knowledge
- range
- traffic
- interaction
- app installation
- lead generation
- messages (DMs)
- conversion -> encourages people to buy.
- catalog sales
- business traffic.
Now that you've chosen your goal, it's time to define your target audience.
Business Manager has three different types of audiences:
- Custom audiences, which allow you to tailor your audience based on age, gender, geographic location, interests, job titles, marital status, etc.
- Copy audiences based on your custom audiences. Instagram analyzes your data and creates a new audience based on the behavior of your custom audience.
- "Saved target groups " are the target groups you have previously defined and wish to save and reuse at a later time.
Now you need to decide where you want your ads to appear. As we discussed earlier, you can place your ads in the News Feed, Stories, and “Explore.”
- In the news feed, your ad will appear among posts from people and brands that each user follows.
- In Stories, your ad will appear among organic Stories, but unlike them, it won’t disappear after 24 hours.
- The“Explore”section is an ideal place to advertise, since Instagram users are actively exploring and looking for something new.
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-time, hourly-based projects aren’t a shortcut to success—neither in search engine organic results nor in terms of your business goals?
Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
How much does it cost to advertise on Instagram?
The cost of Instagram advertising depends on how much you’re willing to allocate from your marketing budget. The cost per click and per purchase depends on several variables. In Business Manager, you can choose whether you want to pay per impression or per click to your website.
You also specify how much you want to spend on the ad daily or over the ad’s entire lifetime.
Cost-per-click rates can range from 50 øre to 15 kr. However, you can set a minimum daily budget of 5 kr. If you pay per click rather than per impression, the minimum daily budget is 25 kr.
Get Your Social Media Marketing Off to a Solid Start
Do you need some advice, or would you like to outsource your social media marketing to a specialist?
At Amplify, we're here to help you succeed on social media —from Facebook and Instagram to Snapchat.
Does your company take a long-term view, and do you understand that one-off, hourly-based projects aren’t a shortcut to success on social media? If so, Amplify might be your next social media agency.
We can help you with:
- Coaching and Strategic Consulting
- Market and Competitor Analyses
- Setting Up Paid Ads
- Tracking Organic and Paid Ads
- Content Development
- Monitoring social media performance.
Would you like to have a casual conversation?
Do you need professional help with social media ads or your organic social media strategy—and would you like to work with a full-service social media agency that takes a data-driven, strategic, and branding-oriented approach?
At Amplify, we understand that a cohesive marketing strategy is essential to making a lasting impression.
That’s why we integrate tailored social media strategies as a natural part of a broader strategy that strengthens your position across all channels.
Contact us today, and let our campaign managers and content creators help you reach your target audience on the right social media channels.
Are we the right social media agency?
We are the right choice if your company can answer “yes” to several of the following:
- Seeking specialized knowledge
- Wants to have a say in their own social media strategy
- Thinking long-term
- Plans to expand and develop marketing efforts
- Seeking success across all channels.
FAQ – Marketing on Instagram
What is Instagram advertising?
Instagram advertising is strategic, paid advertising on the social media platform Instagram. You can set up ads that appear in the news feed, Stories, Reels, Instagram Business, and the “Explore” search feature.
What are the benefits of marketing on Instagram?
Instagram is an attractive social media platform to be on if you want to build brand awareness. Instagram itself has reported that users are 50% more interested in a company after seeing an ad from it.
Where can you get help with Instagram marketing?
If you need help marketing your business on Instagram, you can turn to a digital marketing agency like Amplify. Agencies provide consulting services as well as planning, setup, and reporting.
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