Targeted email marketing
Email marketing is one of the oldest marketing strategies in the book. But the rise of smartphones, apps, and social media has turned email into an overlooked channel in the modern marketing playbook.
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Email marketing can boost sales for your business!
In fact, we believe that email discipline is at least as relevant and effective as it has always been—if not more relevant than ever before.
What if we told you that effective email marketing could be one of the most cost-effective tools in your marketing strategy? You’d most likely turn up your nose and think, “Show me! Newsletters are outdated and irrelevant.”
But wait a minute. It’s important to remember that email marketing can do so much more than traditional newsletters. Today’s email systems are far more advanced when it comes to user data and segmentation. That means you can reach exactly the right customer at exactly the right time!
Email marketing is actually SO cost-effective that a report from the DMA (Direct Marketing Association) showed a“return on investment”(ROI) of as much as $38 for every $1 spent.
Believe it or not, the numbers pretty much speak for themselves!
Email marketing is therefore both inexpensive to get started with and, when used in well-planned email campaigns, can improve your results and convert more leads into customers.
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Whether it's branding videos for digital channels, product images for your online store, or compelling copy for your communication strategy.
We excel in all the areas that make your business visible to your target audience.
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What is email marketing?
As we mentioned earlier, it has been proven that email marketing has a higher conversion rate compared to other marketing strategies. And there are several different reasons for this.
First, email marketing has an incredibly high ROI. This means you get more in return for what you invest in your email strategy, both financially and in terms of time.
Second, it's a strategy that could hardly be more tailored to your customer segment.
After all, the recipients of your emails are already familiar with your brand—they’ve signed up themselves to receive emails from your company.
Furthermore, it is one of the few channels that works for both B2B and B2C.
Third, the automated workflows will run on their own once you've set them up and structured them just right.
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Benefits of Email Marketing
You get to interact with your customers one-on-one
Email is the only marketing strategy that allows your customers to communicate directly with you—and vice versa.
Because emails today can be automated and sent based on specific data, they become much more personalized and help build a closer relationship between you and your customers.
You can convey more substantial messages
When it comes to advertising on various media and platforms, you usually have very little space or time to convey a message.
Emails are therefore unique in that they offer you a great deal of space to communicate your messages, discounts, promotions, and more.
You’ll also have more opportunities to build credibility with your subscribers who aren’t already customers in your store—with the goal, of course, of getting them to convert.
You can retain and engage your customers
Email marketing is an incredibly effective way to retain and engage your customers.
Compared to other marketing strategies, you have the opportunity to follow up with your customers and thereby maintain a loyal customer base.
In addition, emails are a brilliant way to engage your subscribers—and make them feel like they’re part of your world.
You’ll reach customers who are ready to buy
Customers who have subscribed to your newsletter are those who have already shown a direct interest in your brand or business.
Your email list, therefore, consists solely of your core target audience, which means you’re highly likely to reach customers who are ready to buy.
With automated workflows, you can even reach them right when their interest is at its peak.
You can deliver your message quickly and directly
Unlike other marketing channels such as broadcast TV, outdoor billboards, commercials, and others, there is little time between the idea, execution, and results.
With email marketing, you can quickly create a template for your desired email and send out your message shortly thereafter. Emails provide a direct line of communication with customers—24 hours a day, 365 days a year.
The Three Elements of Email Marketing
Content is undoubtedly essential to your marketing—especially in email.
The content depends on the type of email campaign your business is running. Should the campaign be more visual or text-based? If you’re an online store that sells many products, your emails will most likely have a strong visual focus with attractive images.
Although video advertising may seem like a good idea, it’s not the best format for email marketing. Videos can be slow to load on your customers’ platforms, and you run the risk of customers closing the email before they even see the video. Instead, you can link to the video that you’ve posted on social media, YouTube, or your company’s website.
Amplify has an experienced and creative content team that’s ready to help you—whether it’s with visuals and copywriting for emails or videos for social media platforms!
The next step is the most important one—strategy! A well-thought-out email marketing strategy helps clarify your goals and your approach, and outlines the workflows you’ll need. So what should your strategy include?
You can start by asking yourself a few questions:
- What do we want to achieve?
- What is our market segment?
- How often will we send emails to my customers?
- Which platform will we use?
- What content should we use for the campaign?
- How long should the campaign run?
- How will we measure my results?
You should never buy a pre-made email list, as it is often used by many other companies, which means there’s a higher chance that your emails will end up in the spam folder. It’s time-consuming, but it’s best to devote your resources to building your own personal customer base over time.
Ways to Build a Loyal Customer Base
Website Integration – Create a sign-up form so your customers can subscribe to your newsletter. You could offer them a discount code if they sign up. This increases the likelihood of sign-ups.
Facebook Lead Ads – With a quick form in your lead ad, you can quickly and easily find people who might be interested in your products and collect information from them, such as their email address. You can read much more about Facebook Lead Ads here.
Gamification – “Gamify” your marketing. This doesn’t mean you have to code a game, but rather that you encourage customers to interact with your business. Starbucks has had great success with its “Starbucks Rewards” program, where customers earn points with each purchase. Incorporate elements into your marketing that encourage customers to “play.”
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-time, hourly-based projects aren’t a shortcut to success—neither in search engine organic results nor in terms of your business goals?
Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
Get help from an email marketing agency
Welcome Emails – Thank your customers for showing interest in your business! The first step toward building a strong customer relationship.
The promotional campaign —new products, upselling, or something else entirely. The most important thing for your business is to showcase your products to customers.
The seasonal promotion —Shouldn't you get your significant other a Christmas gift? Or do you need some new speakers for your summer patio?
Follow-up on a purchase – Show interest in your customer's purchase. Are they satisfied with it?
The Social Media Campaign – Do you host events at your store? Invite your subscribers.
The Newsletter – It’s always important to keep customers informed about updates, new products, and initiatives.
The Abandoned Cart – Maybe your customer forgot that they really liked a pair of cool boots on your website?
The Re-engagement Campaign – Re-engage former customers. If a customer has shopped with you before, there’s a good chance they’ll do so again—provided, of course, that they had a positive experience.
Data-Driven and Creative Email Specialists
At Amplify, we take a data-driven and creative approach to email marketing.
Would you like help getting started on your email marketing journey—or would you like a helping hand to improve your current strategy and execution?
Our team of specialists is ready to help you.
We can help you with everything from:
- Setting Up the Right Email System
- Integration with your online store (if you have one)
- Developing a Strategy for Your Business
- Campaign Planning
- Content Creation
- Setting Up Automated Email Workflows
- Segmenting Your Lists
Get help with email marketing
Does your business need to be visible online—where your customers are?
At Amplify, you’ll be welcomed by a team of specialists in the key disciplines of digital marketing—from email marketing, video production, and social media ads to SEO and Google Ads.
In other words, we have all the tools needed to ensure your business succeeds on digital channels.
Are we the right agency?
We are the right choice if your company can answer “yes” to several of the following:
- Seeking specialized knowledge
- Wants to have a say in their own email strategy
- Thinking long-term
- Plans to expand and develop marketing efforts
- Seeking success across all channels.
Success Across All Channels
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