Content Marketing
Create long-lasting customer relationships and value for your customers with content marketing. At Amplify, we work purposefully and strategically with content marketing to build brand awareness.
Marketing with the target audience in focus
If you've had even a passing acquaintance with the marketing industry, you may have come across the term "content marketing". Some criticize the term, calling it a meaningless buzzword that smart-as-a-whip marketers pull out of their sleeves at random
Cliché or not, producing useful and user-relevant content has never been more important. Web 2.0 has turned the internet into a tool for finding information - and you can take advantage of this as a business.
Because by sharing valuable and relevant information, you can create top-of-mind awareness among your readers - and eventually turn them into loyal, returning customers of your business.
Want help creating unique content that creates value for your customers - and your business? Then contact Amplify today.
We have both copywriters and videographers on staff to help you and your business plan and execute your content marketing strategy.
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Meet some of our current partners and learn more about what it's like to be an Amplify customer.
We capture and retain
We captivate and retain through well-produced content - always aligned with your brand identity.
Whether it's branding videos for digital channels, product images for your webshop or sharp text for your communication strategy.
We master all the disciplines that make your business visible to your target audience.
ambitious companies we have worked with over the years.
brands have collaborated with our content department.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we've worked with a wide range of ambitious companies. Is your business next?
Content marketing creates brand awareness
In short, content marketing is reader-centric marketing - content that is relevant to the recipient and creates value first and foremost. Therefore, it doesn't necessarily create here-and-now customers. But that's not the point either.
However, the content is intended to create top-of-mind awareness among readers - which can eventually turn into paying customers.
Content marketing is all about creating content with value for the reader. This means offering your customers not only products and solutions, but also your professional expertise.
And that professional expertise will be in the back of your readers' minds when they need the products or solutions your company sells.
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Is content marketing just a buzzword?
At least that's a common criticism when it comes to content marketing. Buzzword or not, it can be a valuable asset in your company's marketing strategy.
And although content marketing has become a bit of a buzzword, the idea is actually not that new again. For example, the cookbook Karoline's Kitchen is a classic example of recipient-oriented content where the sender is a company - specifically Arla (or Mejeriforeningen as the dairy giant was called when Karoline's Kitchen was first published in 1962).
By the way, the trick of the book was that all the recipes contained dairy products.
In this way, Mejeriforeningen created value for their customers, who got inspiration for everyday cooking, but also for themselves, as Danes became aware of more ways to use dairy products - and therefore needed to buy more dairy products.
Get to the top of Google
Content marketing can also create value for the sender - and therefore your business - if you actively use it as part of your marketing.
For example, you will see a growth in your SEO if you work with content marketing on your website. Firstly, by posting content frequently, you create a dynamic website. That way, you avoid turning your website into a so-called "zombie site" - a living dead site that exists but is flatlined in terms of traffic.
Secondly, you will rank for far more keywords. In other words, you'll be more visible on Google and expand your target audience.
Are we a match for you?
Of course we want as many customers as possible - but not at any cost. Because not everyone is a match for Amplify.
But is your company thinking long-term and do you understand that one-off hourly tasks are not a shortcut to success - neither in organic search engine results nor in relation to your business goals?
Then Amplify might be your next content agency.
We help customers who want to take their marketing strategy to new heights.
Get even smarter
Want tips and tricks for your marketing? Our specialists share their own advice in our Amplify Academy knowledge universe - and it's free.
Examples of content marketing
Modern content marketing can be in a physical format, but the formats will typically be digital - for example, blog posts on your own website, video content on YouTube or digital guides.
Examples of content marketing:
- A blog post about applying the perfect foundation on the webshop that sells makeup.
- A recommendation or a review of a wine on the webshop that sells wine.
- A webinar on stock trading on the bank's website.
- A video with bike maintenance tips from the bike mechanic.
- Dental care advice on the dentist's website.
- A marketing e-book from a digital agency.
Why you should prioritize well-written content
The short answer: Long-term customer relationships. The purpose of content marketing is to create and maintain long-term customer relationships.
But it's not cold canvas and content plastered with call-to-action buttons - your readers won't be ready for that yet. This is not push marketing! It's pull marketing that incrementally pulls your customers through the sales funnel - from nascent need to maturity to sale.
That's why audience value is paramount when working with content marketing.
This builds trust that you and your company aren't just looking for cold conversions - but also have a genuine interest in helping and guiding with qualified expert knowledge.
From strategy to execution
No business is too small to create quality content for their audiences. Anyone can do it. But it's not always easy to get ideas to take shape, and it can be difficult to find a strategic direction with your content plan.
If so, Amplify is ready to help you with everything from strategy to execution. In other words, we help you with everything from angles to the production of the content itself - whether it's catchy and consumer-oriented texts for your website and social channels or professional video production.
At Amplify, we always create content based on the reality of your business. This means that we have your target audience and industry in mind when we work with content marketing. We analyze what your target audience is looking for and tailor the content accordingly.
Are we the right agency?
We are if your company can answer "yes" to several of the following:
- Want specialist knowledge
- Want to influence your own content strategy
- Thinking long-term
- Will expand and develop marketing efforts
- Want success across channels.
Success on all channels
Explore a selection of other tools that can play alongside your content strategy.
