Generate hot leads with Facebook lead ads
Leads... the favorite word for any sales or marketing manager!
Because there are plenty of fish in the sea. But what if all you had to do was cast your line into the water and they came swimming by themselves? Or to put it another way, what if your customers actually came flooding into your business, maybe even on a daily basis!
It almost sounds like wishful thinking - but not with Facebook lead ads. Just ask Webamp's customer Saxil Cykler, who received almost 400% more newsletter subscriptions up to Black Friday 2020 than the year before. All because of Facebook lead generation, of course.
If you would also like to get leads for your sales reps or fill up your newsletter subscriptions, you've come to the right place. In this blog post, you'll learn how you can start collecting leads through Facebook advertising.
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What is a lead?
A lead is the information that a potential customer has given you permission to collect - for example, name, email, phone number, company etc.
Maybe you want to generate leads on potential customers who want to be contacted by your salespeople. Maybe you want to collect leads for your newsletter for future sales. Or maybe you want to get registrations for your next webinar or event?
In other words, leads can be used in all parts of the customer journey.
Whatever your strategy, collecting data from potential customers will be extremely valuable as the customer has already expressed some interest in your service or products.
Why should you collect leads through Facebook ads?
There are countless tools for lead generation. So why choose Facebook lead ads? Simply because the numbers speak for themselves.
- Danes spend an average of 3.5 hours a day on social media. And although young people between 15 and 29 still make up the largest percentage of users, older segments are gradually joining in. That's why Facebook is a great place to gather information about your target audience.
- Newsletters are free marketing. Therefore, it makes sense to invest in building a large list of newsletter recipients that you can communicate with all year round.
- You can use leads for retargeting (targeting ads to those who have already shown interest). You can also use look alike audience to target the type of audience that has already shown interest in your brand.
- For sales, leads are worth their weight in gold (no more cold calls and ice-cold canvas). Only receive warm leads!
- It's easy for your target audience to fill in their details via Facebook lead ads.
- Getting leads through lead ads is far cheaper than getting the target audience to sign up through your website
How to get started with lead ads
That all sounds great. But how do you get started?
Create a strategy
Before you get started, it's important that you have a clear strategy for what the purpose of collecting your leads is.
For example, if the goal is to increase newsletter sign-ups, you need to consider a strategy that will get the target audience to provide their information. For example, they might get 10% off their next purchase, or they might get access to special offers during a holiday season. It could also be sending them an e-book or a guide.
Either way, it's important to always put yourself in your audience's shoes and think about what value you can create for them. After all, no one wants to just hand out their data without getting anything in return. You have to perform to enjoy.
Create lead campaign
Once you have your strategy in place, you are ready to set up your first lead campaign. In your ad manager, create a new campaign and select 'Lead generation' as the campaign objective.
Create lead form
When you get to the ad, you need to create your lead form. The lead form is the one that pops up when the target audience clicks on your campaign.
You choose what information you want to ask your target audience to fill in. For this, we'll come back to your strategy. If the goal is to get your audience to sign up for your newsletter, you won't need more than name and email.
However, if your strategy is to generate qualified leads for your sales department, you should consider several fields - for example, phone number and company.
Remember that the fewer fields your form contains, the more likely your target audience is to fill out the form. So make sure you only have the most important fields if your goal is to get a lot of leads.
REMEMBER to clarifywhat the target audience is signing up for and what they get out of it.
How to get access to your leads
Now your campaign is ready to collect a lot of leads for your business. But before you hit the start button, you want to make sure that your leads are automatically sent to your chosen CRM system, for example your newsletter.
Connect to a CRM system
Connect a CRM system
*Please note that you must be an administrator of the Facebook page and have lead access permissions in order to connect a CRM system.
- Go to your Facebook page
- Select 'Tools for publication'
- Select 'Set up leads'
- Select your desired CRM system and click 'connect'
- Follow the setup
You will probably be asked to use integration tools like Zapier or Leadbridge, depending on which CRM system you want to use.
If you want to be absolutely sure that the integration is set up correctly, you can test it via Facebook's own testing tool.
Download leads directly in Facebook
You also have the option to collect your leads manually in Facebook.
- Go to your Facebook page
- Select 'Tools for publication'
- Select 'Form library'
Once your target audience has given you their information, it's important that you follow up as soon as possible. For example, if they expect to receive an e-book or a discount code, it's important that this happens immediately.
Otherwise, you run the risk of not meeting customer expectations - and your hot leads will cool down as quickly as you warmed them up.
The same applies if it's a lead for a sales department, where it's important to contact the potential customer while you're still top-of-mind.
Have fun with your lead campaigns!
Want help with lead generation via Facebook Ads?
Does it seem overwhelming to dive into lead generation with Facebook Ads? Don't worry - there's no need to go cold turkey or get discouraged. At Amplify, I'm ready to help you on your way to generating hot leads.
Contact Amplify today and we'll get you and your business up to speed.
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