Generate interest with Pinterest Ads
It can be difficult to plan events and happenings without a good starting point. We look for inspiration for every aspect of our lives, and that's where Pinterest comes in.
Get started with Pinterest advertising that reaches customers early in the buying process.
Advertising that hits early in the buying process
It can be difficult to plan events and happenings without a good starting point. How should you decorate your room and what should you eat for dinner? What workout routine is ideal for toning your abs and how could you decorate your Christmas tree this year?
We seek inspiration for every aspect of our lives wherever we can get it. Pinterest is the platform that allows users to gather inspiration in all formats, and businesses have the opportunity to get noticed early in the buying process. Read on to find out why Pinterest is exactly where you need to reach the consumer.
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Pinterest - a visual mood board
Pinterest differs in many ways from typical social media platforms like Instagram, Facebook and Snapchat. The platform functions as a visual search engine or visual mood board, where the focus is on the visual rather than interaction between users. The aim is to inspire users and help them discover new and exciting ideas and projects. The platform is a hub of inspiration that users can use to plan all aspects of life. This can be anything from ideas for interior design, cooking and exercise routines to major events such as birthday parties, weddings and holidays.
When you open Pinterest, you are greeted by your start feed, which consists of a series of pins determined based on your interests, people you follow and previously saved pins. Pins can consist of images and videos, which can be stored in folders you create yourself. Despite the purpose of gathering inspiration, the platform still allows you to interact with other users, which puts it in the social media category. Today, the platform has 478 million monthly active users who use it to find inspiration, get new ideas and plan their next purchase.
You'll be one of the first
On Pinterest, you can find inspiration for everything from everyday interests like cooking, to holidays like Christmas or big events like weddings. This is typically where users go in the very early stages of planning.
When the consumer has not yet made a decision, companies and advertisers have a unique opportunity to reach the consumer earlier in the customer journey than on Instagram or Facebook, for example. On Pinterest, the consumer seeks out information themselves, which means they will have an open mindset when it comes to receiving inspiration - which could very well be an ad.
However, not many companies have realized the great potential of Pinterest. Should you be one of the first?
Innovative ad formats
Users' search behavior is further supported by Pinterest's innovative ad formats, which help consumers find useful and relevant ideas that connect with their interests.
The ads are shown in three different locations:
- Home Feed: Gives users ideas based on interests.
- Search: Gives users ideas based on keywords.
- Related Pins: Gives users ideas based on pins they have previously saved.
Ads are positioned as part of the user's feed and therefore do not interfere with browsing. Unlike ads on other social platforms, pins often remain relevant long after they have been created. The more users who interact with your ad, such as saving it, the more often it will be highlighted to other users.
26% of users have a purchase intent
Pinterest users are focused on the future and their interest in seeking inspiration for life's big and small events means that the medium has great potential as an advertising platform. When users browse, they are still in the inspiration phase and are looking for the right product or recommendation. As many as 97% of searches on Pinterest are generic, which means that no specific brands, products or categories are searched for. This allows companies to target users at the moment when they are most receptive to new products and brands.
If we take a closer look at how users perceive content, some quick statistics say that:
- 89% of weekly pinners use Pinterest to seek buying inspiration.
- 77% of pinners have discovered a new brand or product on Pinterest.
- 83% of pinners have made a purchase based on content they saw from brands on Pinterest.
- 26% of time spent on Pinterest is spent shopping, which is far higher than on any other medium.
What you can expect from Pinterest Ads
As you may have noticed, there are a number of benefits to including Pinterest as part of your marketing strategy.
But what can you really expect to achieve with ads on Pinterest? We give you an overview of the most relevant benefits of advertising on Pinterest.
Read more below.
An ad on Pinterest has a longer lifespan than an ad post on Instagram. The lifespan is based on how much users interact with your ad - the more people who pin it, the more people it gets spread to.
This means that a pin can appear in a feed several months after it was originally created. Pinterest Ads are particularly attractive due to their longevity.
As mentioned, the more interaction a pin receives, the more it spreads. This is a great opportunity to create brand awareness and drive traffic to your website.
Once a user has pinned your pin, they will have quick and easy access to your website.
The cost of advertising on Pinterest is lower than on other platforms.
When the ad also has a higher lifespan on Pinterest, it makes it the ideal platform to create brand awareness and drive traffic to your website at an affordable price.
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Amplify specializes in Pinterest
Pinterest is an interesting platform that stands out from the mainstream social media. The app gives businesses a unique opportunity to target the user early in the buying process, making it an interesting medium to include in your marketing strategy.
At Amplify, we deal with all forms of digital marketing. We have a dedicated team of specialists in search engine optimization, advertising on Google as well as Facebook Ads, Instagram Ads, Snapchat Ads and TikTok Ads.
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We can help you with:
- Sparring and strategic advice
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That's why we integrate tailored social media strategies as a natural part of a larger strategy that strengthens your position across all channels.
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Get started with Pinterest
We're ready to help you analyze what it takes to get the most out of your advertising on Pinterest. We have experience with all forms of social media marketing and are ready to help you. Use the contact form if you want to hear more.
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