Full Service SEM agency
If you want to be visible in Google search results, working with SEM is essential. If you're not yet sure what SEM is and what the difference is between SEM, SEO and paid advertising, you've come to the right place.
At Amplify, we have experienced SEO and Google Ads specialists who work with SEM to ensure that your website or webshop receives the right clicks!
Contact us today and let's set up a meeting.
SEM agency for the ambitious
As an SEM agency, we help ambitious companies optimize their SEO and Google Ads - from fast-growing webshops to international companies.
Despite the diversity of our customer portfolio, one thing is common to every SEM partnership we enter into: focused advice and tailored solutions that match each company's reality, values and vision.
All our customers want to be visible where their customers are. We help companies make their ads visible to the right target groups and on the search terms that are relevant to their business, products and services.
Do you have a business that is already involved in search engine marketing? Or do you want to be introduced to this smart tool? As an SEO and Google Ads agency, Amplify can be your company's most important asset in the battle for customer attention.
A selection of satisfied partners
Meet some of our current partners and learn more about what it's like to be an Amplify customer.
Targeted SEM strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
SEO can be an important tool for performance - and in conjunction with Google Ads and other paid formats, we create targeted strategies that take into account your target audience and their search patterns.
This is how we ensure not only visibility in search engines - but also relevant traffic that converts.
ambitious companies we have worked with over the years.
websites we've helped gain visibility in search results.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we've worked with a wide range of ambitious companies. Is your business next?
SEM = SEO and SEA
SEM is the abbreviation for Search Engine Marketing, and in short, it's a term that covers the disciplines that need to be mastered to rank at the top of Google - including Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
What the two branches of SEM have in common is that they can be categorized as what is known in marketing language as "pull marketing". They both work to give users what they are looking for when they do a search on a search engine like Google or Bing.
Therefore, if you want to increase your company's visibility on search engines, you should focus on working with SEM.
What is advertising on Google?
Search engine advertising is a way of paying to be at the top of Google, Bing and other search engines - for specific keywords. Search results are therefore also marked with an 'ad' so that the user is aware that they have paid to be ranked high.
And there's a good reason why people want to pay to be at the top of the search results. Because this is where you meet your potential customers, where they are already looking for a service or product.
Google Ads and Bing Ads
he two biggest advertising options are Google Ads and Bing Ads - however, Google is undoubtedly the most popular search engine, which also makes Google Ads the most popular.
Both advertising tools use the same strategy, which in marketing terms is called PPC - Pay-Per-Click. In short, this means that you pay for the clicks that come through each ad. That's why it's important to have the right keyword strategy, as you want the paid click to result in a conversion.
Another - and slightly less used - way to advertise is through what Google calls 'Google Shopping'. This way of advertising is aimed at webshops where the focus is on the product itself and the price, and where the product should appear in the search results.
- Technical, on-page and off-page SEO
- Strategic insights across channels
- Branding and digital PR
- Performance-based marketing.
Free digital marketing knowledge
Want to learn more about how we can help you? In Amplify Academy you get free knowledge to boost your business digitally.
Pros and cons of Google Ads
Benefits:
- You can quickly rank at the top of search engines.
- You can quickly modify your campaigns.
- You get an immediate return on your investment.
Disadvantages:
- You pay for every click.
- It can quickly become expensive without the right strategy.
- You only get clicks as long as you pay for them.
What is search engine optimization?
Search engine optimization (SEO) is the process of optimizing websites so that Google and other search engines find them relevant to rank high on certain keywords. These results are called organic and are not something you can control - it's something you have to earn.
When a website needs to be optimized and made relevant, both the visual aspects of the site, such as content, usability etc. and the more technical aspects are addressed.
Even though the organic results appear under ads on Google, there is a good reason to look at this part of SEM. If you're at the top of Google's organic search results, it costs you nothing more than the energy and time you - or your agency - have spent optimizing your website.
Pros and cons of SEO
Benefits:
- You don't pay for clicks.
- You don't want to hit just one keyword.
- More people click on organic search results.
- You have a wider reach.
Disadvantages:
- It takes time.
- You can't control exactly what Google chooses to show.
- You invest ahead of your results.
Are we a match for you?
Of course we want as many customers as possible - but not at any cost. Because not everyone is a match for Amplify.
But is your business thinking long-term and do you understand that one-off hourly tasks are not a shortcut to success - neither in organic and paid search engine results nor in relation to your business goals?
Then Amplify might be your next SEM agency.
We help customers who want to take their marketing strategy to new heights.
Get even smarter
Want tips and tricks for your marketing? Our specialists share their own advice in our Amplify Academy knowledge universe - and it's free.
Long-term SEM strategies
At Amplify, we focus on developing long-term SEM strategies that ensure our clients' websites not only reach, but maintain top search engine rankings - in paid results as well as organic results.
Our approach is built on a deep understanding of search engine algorithms and user behavior, enabling us to continuously adapt and refine our strategies.
For the same reason, we constantly monitor our customers' websites and campaigns to ensure the right direction.
This is how we ensure your business has targeted and long-term SEM strategies - and the best possible value for your marketing budget.
We keep your SEM strategy up-to-date
As a full-service SEM agency, we're with you every step of the way - from initial strategy to ongoing assessment and optimization. This way, your SEM strategy not only gets the best start, but also frequent health checks so that your website always stays relevant in Google's eyes.
Strategic foundation
Our strategic foundation rests first and foremost on knowledge about your company and your business goals - but also on your insight into our approach to SEO. That's why every SEM collaboration starts with a conversation where both parties can get to know each other.
Of course, we also perform competitor analysis, collect data from search engines and use knowledge of user behavior and search intent to develop long-term SEM strategies.
Our strategic foundation includes, among other things:
- Competitor and keyword analysis
- Analyzing page and menu structure
- Review ads and campaigns
- Technical review of website
- Complete roadmap.
Review your marketing strategy
We're ready to help you get on Google's victory podium.
Do you have a business that is already involved in search engine marketing? Or do you want to get acquainted with this smart tool?
As an SEOand Google Ads agency, Amplify can be your company's most important asset in the battle for customer attention.
Are we the right SEM agency?
We are if your company can answer "yes" to several of the following:
- Want specialist knowledge
- Want to influence your own SEM strategy
- Thinking long-term
- Will expand and develop marketing efforts
- Want success across channels.
Success on all channels
Explore a selection of other tools that can play alongside your Google Ads strategy.
