Full-service SEM agency
If you want to be visible in Google’s search results, SEM is essential. And if you’re not quite sure what SEM is yet—or what the difference is between SEM, SEO, and paid advertising—you’ve come to the right place.
At Amplify, we have experienced SEO and Google Ads specialists who focus on SEM to ensure that your website or online store gets exactly the right clicks!
Contact us today and let's set up a meeting.
An SEM Agency for the Ambitious
As an SEM agency, we help ambitious companies optimize their SEO and Google Ads—from fast-growing online stores to international companies.
Despite the diversity of our client portfolio, there is one common thread in every SEM partnership we enter into: targeted advice and customized solutions that align with each company’s reality, values, and vision.
What all our clients have in common is that they want to be visible where their customers are. We help businesses make their ads visible to the right target audiences and for the search terms that are relevant to their specific business, products, and services.
Does your business already specialize in search engine marketing? Or would you like to learn more about this powerful tool? As an SEO and Google Ads agency, Amplify can be your business’s most valuable asset in the battle for customer attention.
Cases
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
Targeted SEM Strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
SEO can be an important tool for improving performance—and when combined with Google Ads and other paid advertising formats, we create targeted strategies that take your target audience and their search patterns into account.
This is how we ensure that you not only gain visibility in search engines—but also attract relevant traffic that converts.
We have worked with ambitious companies over the years.
We've helped these websites gain visibility in search results.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we have partnered with a wide range of ambitious companies. Will your business be next?
SEM = SEO and SEA
SEM stands for Search Engine Marketing, and, in short, it is a term that encompasses the disciplines required to rank at the top of Google—including search engine optimization (SEO) and search engine advertising (SEA).
A common feature of the two branches of SEM is that they can be categorized as what is known in marketing terminology as “pull marketing.” They both focus on providing users with what they are looking for when they perform a search on a search engine such as Google or Bing.
So if you want to increase your business's visibility on search engines, you should focus on SEM.
What is Google Ads?
Search engine advertising is a way to pay to appear at the top of Google, Bing, and other search engines—for specific keywords. Search results are therefore marked with the word “ad,” so users are aware that the top positions have been purchased.
And there’s a good reason why people are willing to pay to appear at the top of search results. That’s where you meet your potential customers—right where they’re already looking for a service or product.
Google Ads and Bing Ads
The two largest advertising platforms are Google Ads and Bing Ads, respectively—however, Google is undoubtedly the most popular search engine, which also makes Google Ads the most popular.
Both advertising tools use the same strategy, which in marketing terms is called PPC—Pay-Per-Click. In short, this means that you pay for the clicks generated by each individual ad. That’s why it’s also important to develop the right keyword strategy, since the goal is for the click you pay for to result in a conversion.
Another—and slightly less common—way to advertise is through what Google calls “Google Shopping.” This advertising method is geared toward online stores where the product itself and its price are the focus, and where the listings are intended to appear directly in the search results.
- Technical, on-page, and off-page SEO
- Strategic insights across channels
- Branding and Digital PR
- Performance-based marketing.
Free Resources on Digital Marketing
Would you like to learn more about how we can help you? At Amplify Academy, you’ll gain free knowledge that can take your business to the next level digitally.
Pros and Cons of Google Ads
Advantages:
- You can quickly climb to the top of search engine rankings.
- You can quickly modify your campaigns.
- You'll see a return on your investment right away.
Disadvantages:
- You pay for each click.
- It can quickly get expensive without the right strategy.
- You'll only get clicks as long as you pay for them.
What is search engine optimization?
Search engine optimization (SEO) is the process of optimizing websites so that Google and other search engines consider them relevant enough to rank them highly for specific keywords. These results are called organic results, and in principle, they’re not something you can control yourself—they’re something you have to earn.
When optimizing a website and making it relevant, we focus on both the visual aspects of the site—such as content and usability—and the more technical aspects.
Even though organic results appear below ads on Google, there’s a very good reason to pay attention to this aspect of SEM. After all, if you rank at the top of Google’s organic search results, it costs you nothing more than the energy and time you—or your agency—have spent optimizing your website.
Pros and Cons of SEO
Advantages:
- You don't pay for clicks.
- You won't just target one keyword.
- More people click on organic search results.
- You'll reach a wider audience.
Disadvantages:
- It takes time.
- You can't control exactly what Google chooses to display.
- You invest before you see results.
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-off, hourly-based projects are not a shortcut to success—neither in search engines’ organic and paid results nor in terms of your business goals?
Then Amplify might be your next SEM agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
Long-Term SEM Strategies
At Amplify, we focus on developing long-term SEM strategies that ensure our clients’ websites not only achieve but also maintain top rankings in search engines—in both paid and organic results.
Our approach is based on a deep understanding of search engine algorithms and user behavior, which enables us to continuously adapt and refine our strategies.
For the same reason, we constantly monitor our clients’ websites and campaigns to ensure we’re on the right track.
This is how we ensure your business has targeted, long-term SEM strategies—and thus the best possible return on your marketing budget.
We keep your SEM strategy up to date
As a full-service SEM agency, we’re with you every step of the way—from initial strategy to ongoing evaluation and optimization. This ensures that your SEM strategy not only gets off to the best possible start but also receives frequent health checks, so your website always remains relevant in Google’s eyes.
Strategic Framework
Our strategic foundation is based first and foremost on our understanding of your company and your business goals—but also, conversely, on your understanding of our approach to SEO. That’s why every SEM partnership begins with a conversation where both parties can get to know each other.
Of course, we also conduct competitor analyses, gather data from search engines, and apply our knowledge of user behavior and search intent to develop long-term SEM strategies.
Our strategic foundation includes, among other things:
- Competitor and Keyword Analysis
- Analysis of Page and Menu Structure
- Review of Ads and Promotions
- Technical Review of the Website
- Complete schedule.
Have Your Marketing Strategy Reviewed
We're here to help you reach the top of Google's rankings.
Do you run a business that already specializes in search engine marketing? Or would you like to learn more about this powerful tool?
As an SEOand Google Ads agency, Amplify can be your company’s most important asset in the battle for customer attention.
Are we the right SEM agency?
We are the right choice if your company can answer “yes” to several of the following:
- Seeking specialized knowledge
- Wants to have a say in their own SEM strategy
- Thinking long-term
- Plans to expand and develop marketing efforts
- Seeking success across all channels.
Success Across All Channels
Explore a selection of other tools that can complement your Google Ads strategy.
