Speed optimization - make your website faster faster
A website's speed is crucial for visitors to convert. So the big question is: do you have your website speed under control?
Why is the speed of your website important?
You probably know the feeling; you click on a page, the page loads slowly, you get impatient and end up clicking through to the next suggestion on your Google search.
What if the above scenario actually happens on your website without you knowing?
Although it doesn't sound like much, a few seconds can be far too long for a website to load. If it takes longer than 3 seconds, you can be sure that your potential customer has already moved on to the competition. If you have an online store, as many as 53% of people abandon their purchase if the site is too slow - and they rarely return.
A speed optimization can give you:
- higher rankings
- more conversions
- Higher CTR score
- longer visits to the site.
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How fast should a page load?
If you have an ordinary website, it should take no more than 2 seconds to load. It doesn't sound like much, but in reality it's the maximum tolerance for what Google can "accept". It is therefore extremely important that you pay attention to how fast your website is, as speed can prevent your website from achieving high rankings.
Speed optimization is also one of Google's ranking factors.
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Speed is important for usability
Today, usability is an ultra important parameter to consider in your marketing strategy. In short, a slow site doesn't belong on the list of parameters that enhance the usability of a site.
At Amplify, we can also provide you with a free SEO test where we examine how your website performs on different SEO parameters - including the speed of your site. All you need to do is fill out the form and we will send a report to your inbox within 1-2 business days.
What is a speed optimization?
Speed optimization means that we go in and optimize the parameters that make your website slow. Usually it's a combination of several things, so it's necessary to go through the site thoroughly to find the holes in the cheese.
4 main parameters that influence the speed of your website
There are several parameters that influence the speed of your website. However, you can read more about the 4 most important ones below:
Images are important on a website. But it's even more important that the image file doesn't take up too much space. It is therefore extremely important that the files are compressed to take up as little space as possible - without compromising on quality, of course. Today, however, there are tools that can easily compress images without compromising resolution.
If you didn't already know, speed optimization belongs to the part of SEO called technical SEO.
Lazy load can be described as what we all do from time to time; procrastinate. Lazy load means that images load as the user scrolls through the page.
This way, the loading of the images is delayed until the user actually needs to see the images. This means that your site will be faster as not everything has to load at the same time.
One of the easiest things you can do to optimize the speed of your site is to use browser caching. If you don't use browser caching, your site will be re-downloaded every time someone visits your site.
For first-time visitors it won't matter, but if the same person visits the page several times in a row, the page will reload much faster the second time, third time, etc.
The same applies if a person has your site open in several different browsers - the pages load faster. At Amplify, we offer hosting on powerful servers with NGINX server caching to ensure faster load times.
If you have a WordPress website, you probably also have many essential plugins installed - which is good!
However, too many plugins can slow down your website as much more data has to be interpreted every time the page is loaded. It is therefore important to consider whether some plugins are unnecessary and whether it should really be done manually.
Gain deeper insights
Want tips and tricks for your marketing? Our specialists share their own advice in our Amplify Academy knowledge universe - and it's free.
Support and hosting
Finally, we also offer support and hosting agreements. This means that you can always contact us for advice and help with fixes and any technical issues.
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Digital advertising, SEO and professional texts
Your website can be beautiful and fast. But without visitors and relevant content, it loses its raison d'être.
That's why we also offer SEO and digital advertising(PPC) options that can drive relevant traffic to your website. We also have our own content department, where our copywriters are ready to write catchy, search engine friendly and targeted content for your website.
This ensures a well-visited website with fresh, relevant and well-written texts.
- Competitor and keyword analysis
- Analyzing page and menu structure
- Technical review of website
- Complete roadmap.
Should we work together?
At Amplify, you will be met by an experienced team of specialists who together master all necessary marketing efforts. Together, we empower your company to take action where it creates results.
Our team includes strategists with a sharp focus on data, technical specialists with an understanding of your website's structure, tracking specialists with knowledge of setting up and tracking key metrics, and copywriters who deliver user- and search engine-friendly content for your website.
By combining technical optimization with strategy and targeted tracking, we ensure that your digital strategy targets the goals that are important to your business.
Do you need professional help with search engine optimization - and do you want to work with an SEO agency that is data-driven, strategic and results-oriented?
So don't hesitate to contact Amplify today to learn more about how we can make your website visible in an increasingly digital world.
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