Technical SEO
Do you find it hard to understand what’s keeping you from achieving top rankings on Google? It may very well be that technical issues are preventing your site from being read and indexed correctly—and that’s where technical SEO comes into play.
In this post, you'll gain a deeper understanding of the various aspects of technical SEO.
What is technical SEO?
While on-page SEO refers to all the search engine optimization that users can see, technical SEO is all the work that users don't see. But Google does!
If you think of a website as a house, technical SEO is the foundation that ensures the house is firmly anchored and doesn’t wobble. Without a solid foundation, you can build something that looks great, but the result will often be mediocre.
Technical SEO is therefore an important factor if you want a website that ranks well in Google's algorithms.
Areas of Focus in Technical SEO
The scope of technical SEO is broad and includes, among other things:
- URL Structure: Optimize your URL structure so that it is logical, easy to navigate, and relevant to both users and search engines. Don't forget your canonical tags, if applicable.
- Sitemap: Create and update your sitemap to provide search engines with information about your content and which pages should be indexed.
- Fast Page Load Time: Optimize your page's load time to improve the user experience and search engine rankings.
- Responsive design: Make sure your website works optimally on all devices, including desktops, tablets, and mobile phones.
- HTTPS: Use a secure HTTPS connection to protect user data and improve search engines' trust in your website.
- Image Optimization: Optimize the images on your website to improve loading times and help search engines better understand your content.
- Troubleshooting: Run regular troubleshooting tests to detect and fix technical errors and issues on your website.
- Indexing: To rank highly for keywords, you need to make sure your pages are indexed. If this doesn’t happen automatically, you’ll need to submit your pages for indexing.
- Redirects: Avoid “broken links” and error pages by redirecting pages whose URL structure has changed.
Useful Tools for Technical SEO
There’s often disagreement among SEO specialists when the conversation turns to the best SEO tools. There are a sea of options (and most of them do exactly the same thing), so experiment and find your own “go-to” tools.
Examples of tools you should try:
If you’d like to learn more about useful tools you can use in your SEO strategy, I recommend reading my colleague’s post,“Seven Awesome SEO Tools—A Webmaster’s Essential Tools.” Several of the tools listed are discussed in more detail in the post.
Does your website have toxic backlinks?
It has never been more important than it is now to keep track of your website’s backlink profile. In December 2022, Google rolled out its“link spam update”—which means your rankings could really take a hit if your website receives links from other malicious websites.
Facts About the “December 2022 Google Link Spam Update”
- The update is designed to combat spam and low-quality links that affect search results.
- The update focuses specifically on links created for the purpose of manipulating search result rankings.
- Google says that websites with poor content or poor linking practices can expect to see a decline in their visibility in search results.
Want to learn more about toxic links? Then check out my colleague’s blog post,“Toxic Backlinks—Poison for Your Website’s SEO.” He takes an in-depth look at what they are, how they can affect your SEO, and—most importantly—how to get rid of them.
Get help from a specialist
If getting started with technical SEO seems like a bit of an overwhelming project, you can always turn to Webamp for help. We have all the necessary tools and expertise to give your website the best possible chance of achieving top rankings on Google.
Please contact me or one of my colleagues at 70 60 50 28, info@webamp.dk, or by filling out our contact form.
FAQ – Technical SEO
What is technical SEO?
Technical SEO is, as the name suggests, the technical aspect of search engine optimization. Technical SEO involves, among other things, indexing, speed optimization, mobile-friendliness, and troubleshooting. Technical SEO is the foundation for achieving good rankings on Google.
What tools are used for technical SEO?
There are countless tools you can use for technical SEO. These include SEMrush, Ahrefs, Google Search Console, Screaming Frog, and PageSpeed Insights.
What is a technical SEO analysis?
A technical SEO analysis is a comprehensive review of a website’s performance. It takes a closer look at every conceivable issue, including 4xx errors, page load times, toxic backlinks, and more.
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