Technical SEO
Are you struggling to understand what's stopping you from achieving top rankings on Google? It could very well be that technical deficiencies are preventing your site from being read and indexed correctly - and this is where technical SEO comes in.
In this post, you'll get a deeper understanding of the different aspects of technical SEO.
What is technical SEO?
Where on-page SEO is all the search engine optimization users can see, technical SEO is all the work users don't see. But Google does!
If you imagine a website as a house, technical SEO is the foundation that ensures that the house is firmly planted and not swaying. Without a solid foundation, you can build something beautiful, but the result will often be mediocre.
Technical SEO is therefore an important element if you want your website to rank well in Google's algorithms.
Areas of work in technical SEO
The scope of work in technical SEO is wide-ranging and includes, among other things:
- URL structure: Optimize the URL structure so that it is logical, clear and relevant for both users and search engines. Remember your canonical tags if relevant.
- Sitemap: Create and update your sitemap to give search engines information about your content and which pages to index.
- Fast loading time: Optimize page load time to improve user experience and search engine rankings.
- Responsive design: Make sure your website works optimally on all devices, including desktop, tablet and mobile.
- HTTPS: Use a secure HTTPS connection to protect user data and improve search engine trust in your website.
- Image optimization: Optimize the images on your website to improve load time and search engines' understanding of your content.
- Troubleshooting: Run regular troubleshooting tests to detect and fix technical errors and issues on your website.
- Indexing: To rank high on keywords, you need to ensure that your pages are indexed. In case this doesn't happen automatically, you need to submit your pages for indexing.
- Redirects: Avoid "dead links" and error pages by redirecting pages that have had their URL structure changed.
Great tools for technical SEO
There is often disagreement among SEO specialists when the conversation about the best SEO tools starts. There are tons of options (and most of them do exactly the same thing), so experiment and find your own go-to tools.
Examples of tools you should try:
If you want to know more about good tools to use in your SEO strategy, you might want to read my colleague's post "Seven cool SEO tools - the webmaster's most important tools". Several of the tools listed are elaborated on in the post.
Does your website have toxic backlinks?
Managing your website's backlink profile has never been more important than now. In December 2022, Google rolled out their "link spam update" - which means that your rankings can be really penalized if your website gets links from other harmful websites.
Facts about "December 2022 Google Link Spam Update"
- The update aims to combat spam and poor quality links that affect search results.
- The update focuses specifically on links created to manipulate rankings in search results.
- Google says that websites with poor content or bad link practices can expect to see a decline in their visibility in search results.
Want to know more about toxic links? Then you can read more in my colleague's blog post "Toxic backlinks - poison for your website's SEO". He goes into depth about what they are, how they can affect your SEO and how to get rid of them.
Get help from a specialist
If getting started with technical SEO seems like too big a project, you can always get help from Webamp. We have all the tools and knowledge you need to give your website the best chance of achieving top rankings on Google.
Contact me or one of my colleagues at 70 60 50 28, info@webamp.dk or by filling out our contact form.
FAQ - Technical SEO
What is technical SEO?
Technical SEO is, as the name indicates, the technical part of search engine optimization. Technical SEO includes indexing, speed optimization, mobile-friendliness and additional troubleshooting. Technical SEO is the foundation for achieving good rankings on Google.
What tools do you use for technical SEO?
There are a myriad of tools you can use for technical SEO. These include SEMrush, Ahrefs, Google Search Console, Screaming Frog and Pagespeed Insights.
What is a technical SEO analysis?
A technical SEO analysis is a complete review of the website's operation. It looks at all possible pitfalls such as 4xx errors, loading time, toxic backlinks, etc.
Gain deeper insights
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
