Branding and Marketing with TikTok Ads
The digital world is evolving rapidly, and new platforms are constantly emerging, each with its own marketing potential. TikTok is certainly no exception.
Would you like us to help your business get started with advertising on TikTok?
Marketing on a
valuable platform
Even though TikTok is still one of the newer players on the scene, it’s now competing with well-established platforms like Instagram, Facebook, and YouTube. TikTok is currently the most downloaded app, with more than 800 million active users worldwide, 200,000 of whom are Danish. So it comes as no surprise that companies have begun to see growing marketing potential on the platform—even Amplify is on TikTok!
Despite its enormous popularity, the app remains something of a mystery to many marketing professionals in some respects. If you want to succeed on this rapidly growing app, you need to be articulate and stay on top of the latest trends. Whether you’re just getting started with the app or are ready to update your digital presence, you’ll want to check out this insightful presentation on the media of the future.
Cases
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
We'll help you stand out on social media
We deliver results through strategy and branding—which is why we’re the ideal partner for social media marketing, where visibility is everything.
Would you also like to boost your brand's visibility on social media? We'll help you generate high-quality leads through social media marketing.
We have worked with ambitious companies over the years.
For these brands, we've generated exposure, traffic, and leads through Instagram, Facebook, and other social media platforms.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we have partnered with a wide range of ambitious companies. Will your business be next?
TikTok – Hours of Entertainment
TikTok. You’ve definitely heard the name before, and with its massive popularity around the world, it’s almost impossible to avoid. Many people may still associate the platform with kids and teens making dance videos. That may have been the case… a few years ago, but a lot has happened since then.
The app is characterized by its fast-paced nature. From the very moment you open it, you’re presented with a stream of videos selected by an algorithm based on your interests. As a result, users have no control over what appears on their For You Page (FYP). This means it’s possible to reach both the target audience AND users who weren’t necessarily interested in the content beforehand. With its fast pace, the platform is ideal for distributing videos to as many users as possible as quickly as possible.
That's Why You Should Advertise on TikTok
So far, so good. To summarize the above, TikTok is a fast-paced platform that offers a great opportunity to quickly reach a large user base. This also means that you don’t need to have a lot of followers to go viral, as is typically the case on other platforms. It also means that the platform already hosts all kinds of businesses and creative industries that are taking advantage of the opportunity to quickly promote their products and services to a wide range of users.
The videos are usually between 15 seconds and one minute long, making the app ideal for people who need some quick entertainment. This also means that users don’t necessarily prioritize perfect camerawork or high-quality video production. The content spans a wide range of entertainment genres, including dance, lip-syncing, satire, and informative segments—the possibilities are virtually endless. TikTok thus offers ample opportunity to unleash your creativity and drive traffic through fun content.
Statisticians don't lie
If we take a closer look at how users perceive the content, some quick statistics show that:
- 68% of TikTok users say that popular songs and sounds help them remember brands better.
- 36% of TikTok users would like to learn about products through short-form videos.
- 55% of TikTok users use the platform to research new products and companies.
- 83% of TikTok users say the platform plays a role in their purchasing behavior.
These figures provide a strong case for why it’s important to include TikTok in your marketing strategy—especially if your business is B2C. Overall, the platform is a great place to increase both brand awareness and awareness of a new product.
3 different ways
The next step is figuring out how to actually generate visibility and sales on TikTok. Let's take a closer look at that.
Broadly speaking, there are three ways you can market your business on TikTok.
- Create Your Own Channel
- Collaborating with Influencers
- Pay for ads on TikTok.
The most obvious method is to create your own channel, where you can create and upload videos yourself. This isn’t advertising—it’s organic content. Another method, which you’re probably familiar with from Instagram, is to partner with influencers to spread your content to a wider audience. Last but not least, you can choose to run ads.
Get Started with TikTok Advertising
To get started with advertising on TikTok, you’ll need a business account. You’ll then create ads and campaigns and track metrics in the TikTok Business Center (TBC), which looks very similar to Facebook Ads Manager. However, TBC doesn’t have as many features as Ads Manager, which makes this tool easier to navigate.
In the Business Center, you can create campaigns by clicking “Create” under “Campaign.” Setting up an ad is then divided into three levels, which we’ll discuss in more detail below.
This is where you set the campaign's objective. The objective specifies what you want users to do when they see the ad.
These may include, among other things:
- Range
- Traffic
- Lead Generation
- Video Views
- Interactions
Here, you choose where your ad will appear, define your target audience, and set your budget. In short, you make your ads more specific.
There are two different budgeting methods to choose from:
- Daily budget: Budget for one ad set per day.
- Lifetime budget: Budget for the entire duration of the ad.
Each campaign can include several different ad sets, and you can test which ad sets perform best in relation to the campaign's objectives
This is where you create the specific ad that will be included in the ad set in question.
You can be creative with the text, choose a landing page, and select a call to action. When you're done, click "Submit." The setup in Business Manager allows you to continuously tailor the ads to your specific product or service.
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-time, hourly-based projects aren’t a shortcut to success—neither in search engine organic results nor in terms of your business goals?
Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
Examples of TikTok Ads
Now that you’ve got a good grasp of how to set up an ad, it’s time to decide which type of advertising you want to use. The two most commonly used advertising methods in Denmark are In-feed and Topview. They’re considered the two most effective ad formats at the lowest cost.
There are five different types of ads on TikTok:
- In-Feed Ads
- Brand Takeovers
- TopView
- Branded Effects
- Hashtag Challenges.
Let's go through them one at a time.
This type of advertising offers a full-screen experience of up to 60 seconds, which appears on users' For You Page (FYP) among organic videos. In-feed Ads allow for a Call to Action, which is highlighted after nine seconds. Users will always have the option to skip the ad, so it’s crucial that the videos are short, concise, and eye-catching.
In-feed ads are also effective at driving user engagement, as users can like and comment on the ads. They are therefore well-suited for achieving campaign goals such as driving traffic, conversions, app installations, and brand awareness.
Brand Takeovers also work as a full-screen experience that appears first when the app is opened. What makes Brand Takeovers unique is that only one advertiser per category per day can use this campaign type. The ad is shown only once a day and also comes with a somewhat steep price tag. Nevertheless, many marketing experts consider Brand Takeovers to be the most effective advertising method. This method is effective at driving traffic, conversions, sales, and brand awareness.
According to TikTok itself, TopView is the method that delivers the best placement. Just like Brand Takeovers, TopView also appears on users' FYP.
The ad plays automatically with sound 3 seconds after the app is opened. It is possible to link to both internal and external landing pages, making this method effective for driving traffic and raising awareness.
Branded Effects is a slightly different type of advertising. With this feature, you create a filter, sticker, or effect that users can use in their TikTok videos—the filters are similar to the ones you see on Snapchat. Branded Effects require you to be especially creative if you want to successfully entice users to use your filter.
However, this type of advertising is particularly relevant, as the younger target audience isn’t a big fan of traditional commercial campaigns. Branded Effects allow users to interact with your brand in a fun and unique way, which can yield good results in the long run. This method is therefore effective for building brand awareness among a broad user base.
The last type of ad also stands out from the ones mentioned above. Here, the concept is based on user-generated content. This involves creating organic content by, for example, setting a challenge or starting a trend—which could include a dance or a skit—that TikTok users must perform in a video and then tag with the hashtag.
This method can be implemented without actually having to advertise, or you can choose to sponsor your video to reach your target audience and thereby gain exposure and visibility. This method is effective for generating traffic, conversions, and views.
Tips for Success on TikTok
To build a successful presence on TikTok, both your videos and ads should draw on trends, humor, storytelling, and special effects—and most importantly, you need to stand out from the crowd.
- Use trendy audio and captions
Using trending music and sound effects is probably one of the fastest ways to gain visibility on TikTok. The text is also important—for example, when creating a call to action (CTA). The algorithm rewards you based on engagement, so be sure to encourage interaction in the form of views, likes, comments, and shares.
- Be creative, stay on top of trends, and stand out
It can be quite easy to follow a trend. The key, therefore, is to be part of a trend while it’s happening, but at the same time to create original content within that framework.
- Get to the point
TikTok moves fast—both in terms of trends and video uploads. That’s why it’s important to jump on trends while they’re still hot and, at the same time, create eye-catching content if you want to hold viewers’ attention. Most videos, including ads, get their main message across within the first three seconds. Finally, it’s important to project a positive, authentic, and inspiring energy.
Get Your Social Media Marketing Off to a Solid Start
Do you need some advice, or would you like to outsource your social media marketing to a specialist?
At Amplify, we're here to help you succeed on social media—on everything from Facebook and Instagram to Snapchat.
Does your company take a long-term view, and do you understand that one-off, hourly-based projects aren’t a shortcut to success on social media? If so, Amplify might be your next social media agency.
We can help you with:
- Coaching and Strategic Consulting
- Market and Competitor Analyses
- Setting Up Paid Ads
- Tracking Organic and Paid Ads
- Content Development
- Monitoring social media performance.
Would you like to have a casual conversation?
TikTok is a fun platform that can be useful for both providing informative content and for passing the time or engaging in mindless entertainment. Nevertheless, the high number of active users suggests that it’s here to stay—which makes it an interesting platform to include in your marketing strategy.
Do you need professional help with social media ads or your organic social media strategy—and would you like to work with a full-service social media agency that takes a data-driven, strategic, and branding-oriented approach?
At Amplify, we understand that a cohesive marketing strategy is essential to making a lasting impression.
That’s why we integrate tailored social media strategies as a natural part of a broader strategy that strengthens your position across all channels.
Contact us today, and let our campaign managers and content creators help you reach your target audience on the right social media channels.
Are we the right social media agency?
We are the right choice if your company can answer “yes” to several of the following:
- Seeking specialized knowledge
- Wants to have a say in their own social media strategy
- Thinking long-term
- Plans to expand and develop marketing efforts
- Seeking success across all channels.
Success Across All Channels
Explore a selection of other tools.
