Retargeting on Facebook
Reach your lost customers through retargeting on Facebook and drive more conversions on your website.
With retargeting, you can tailor your advertising to meet the specific needs of your business and the audience that regularly visits your website.
Increase Your Chances of Making a Sale with Retargeting
Very few people make a purchase or complete a conversion the first time they visit a website or online store. For example, the average conversion rate for online stores is just 2 percent.
But even if your visitors don’t convert on their first visit, they don’t have to be lost. With Facebook retargeting, you can reach visitors who have visited your website without making a purchase, filling out a contact form, signing up for your newsletter, or completing other types of conversions.
That way, you'll have another chance to turn them into paying customers.
But what exactly is retargeting? How does it work? And how do we use it at Amplify? Read on to learn more—or contact Amplify today to find out how you can win back your lost customers.
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What is retargeting?
The concept of retargeting can probably best be explained with an example from the physical, analog world.
You need a coffee grinder, so you visit the local hardware store. There, you browse the store’s selection of coffee grinders. However, you leave the store without buying a coffee grinder—or anything else, for that matter. And you never return to the store again.
So the hardware store has lost a potential customer, just as you have to settle for bland freeze-dried coffee instead of aromatic, freshly ground beans when you need to satisfy your craving for coffee.
The scenario described above is, of course, quite common in the retail industry. It would be pure fantasy to believe that every customer leaves the store with a full shopping cart.
The same applies online—you can’t assume that your visitors will add items to their cart just because they’re visiting your online store. Clicks are by no means the same as conversions.
Fortunately, there is a tool that can help you increase your conversion rate: retargeting on Facebook.
With retargeting, you can remind your potential customers that they have shown interest in your products throughads on Facebookand Instagram. This way, you can reach a target audience that has already shown interest in your business—and perhaps engage them at a point in their purchasing journey when they’re more likely to buy your product.
The likelihood of a conversion is much higher when you advertise to a target audience that already knows your brand or has shown interest in your product, rather than to a target audience that doesn’t know your brand or has never visited your website.
That’s why retargeting on Facebook and Instagram is essential if you want to increase your conversion rate—and, consequently, your revenue.
How Retargeting Works – Advertising Tailored to Your Business
Retargeting on Facebook works much likeremarketingon Google Ads. But while inGoogle Adsit’s a cookie that triggers a retargeting ad, on Facebook it’s a so-called Facebook pixel that triggers a retargeting ad.
In practice, this is done by installing a Facebook pixel on your website. The pixel then tracks all Facebook users who visit the site.
That way, you'll get:
1)Demographic data about Facebook users on your website.
2)The ability to build a target audience on Facebook based on the conversion events you've set up—for example, all visits, abandoned carts, completed purchases, etc.
This way, you can create specific ads for your target audience based on where they are in the buyer's journey.
3) The abilityto create dynamic ads in which Facebook displays specific products or services that your visitors have shown interest in.
For example, if a visitor has viewed a specific blouse in your online store, you can tailor your advertising so that they see ads for that exact same blouse when they scroll through their social media feeds.
4)Insights into the performance of your ads.
You'll be able to see how your ads are performing based on the conversions you've set up on your website.
5)The ability to create lookalike audiences based on your retargeting data. For example, you can create a new audience that resembles those who have already purchased a product on your website.
How We Use Retargeting in Amplify
When we use retargeting on Facebook and Instagram, we first and foremost assess whether your website generates enough data to run retargeting campaigns. This allows us to determine whether there is a need to expand with a push strategy to increase brand awareness and drive traffic to the website.
The prerequisite for a successful retargeting strategy is, in fact, a well-functioning top-of-the-funnel strategy that generates sales opportunities and expands the retargeting audience.
From here, we analyze the buyer’s journey and design the retargeting campaign to ensure it reaches the target audience wherever they are.
In this way, we move your specific target audience forward in the buying process, thereby increasing your conversion rate.
This ensures that you have a profitable retargeting strategy.
Are we a good fit for you?
Of course, we’d like to have as many customers as possible—but not at any cost. Because not everyone is a good fit for Amplify.
But does your company take a long-term view, and do you understand that one-time, hourly-based projects aren’t a shortcut to success—neither in search engine organic results nor in terms of your business goals?
Then Amplify might be your next agency.
We help clients who want to take their marketing strategy to new heights.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
Get Your Social Media Marketing Off to a Solid Start
Do you need some advice, or would you like to outsource your social media marketing to a specialist?
At Amplify, we're here to help you succeed on social media—on everything from Facebook and Instagram to Snapchat.
Does your company take a long-term view, and do you understand that one-off, hourly-based projects aren’t a shortcut to success on social media? If so, Amplify might be your next social media agency.
We can help you with:
- Coaching and Strategic Consulting
- Market and Competitor Analyses
- Setting Up Paid Ads
- Tracking Organic and Paid Ads
- Content Development
- Monitoring social media performance.
Would you like to have a casual conversation?
Retargeting is a puzzle that requires both experience and knowledge of the many options available. In other words, don’t hesitate to entrust your retargeting strategy to experienced specialists if you want to achieve the highest possible ROI—and thus get the most out of your advertising budget.
Let our social media manager give your social media marketing a no-obligation checkup.
In the analysis, we look at, among other things, whether you’re focusing on the right channels for your target audience, whether your content aligns with your target audience, and many other factors that ultimately influence whether you achieve the desired results.
Contact us today, and let our campaign managers and content creators help you reach your target audience on the right social media channels.
Get Started with Retargeting on Facebook
We’re ready to help you analyze what it takes to get the most out of your Snapchat advertising. We have experience with all forms of social media marketing and are ready to assist you. Use the contact form if you’d like to learn more.
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