SEO texts
Do you want SEO texts that get your website higher on Google? With the battle for Google rankings, it's important to write SEO copy that benefits users and at the same time has valuable content. This way, you can give your competitors a run for their money and increase your chances of taking the top spot as the uncrowned king of Google.
SEO for the ambitious
As an SEO agency, we've helped ambitious businesses - from fast-growing online shops to international companies - become visible in Google search results.
Despite the diversity of our customer portfolio, there is one thing that runs through every SEO partnership we enter into: Customized solutions that match each company's reality, values and vision.
And although our customers are very different, they all have one common desire: They want to be found on Google when their customers search for keywords that are relevant to their business, products and services.
If your company has a website, you probably have the same wish. This is where SEO can be an indispensable asset - and as an SEO agency, Amplify can be your company's most important asset in the battle for the coveted top rankings on Google.
So if you want to get to the top of Google, don't hesitate to reach out to us.
Cases
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Targeted SEM strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
SEO can be an important tool for performance - and in conjunction with Google Ads and other paid formats, we create targeted strategies that take into account your target audience and their search patterns.
This is how we ensure not only visibility in search engines - but also relevant traffic that converts.
is the amount of ambitious companies we have worked with over the years.
websites we've helped gain visibility in search results.
of our partners have awarded us a 5-star rating on Trustpilot.
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Over the years, we've worked with a wide range of ambitious companies. Is your business next?
SEO copywriting - what is it?
SEO stands for "Search Engine Optimization", which means that an SEO text is a text written with the aim of getting your website to rank higher on Google. Optimizing your texts is a key part of online marketing, so that your website ranks higher in Google results and can be found faster by potential customers.
There is no direct answer to how SEO texts should look or be written in order for them to be rated positively by Google - and thus send a website further up Google's rankings. Google keeps its cards close to its chest when it comes to its so-called ranking factors.
However, there are some general guidelines for a search engine friendly text. You can read the Amplify SEO checklist to find our take on the best guidelines for writing successful SEO text.
The tarnished past of SEO text
Over the years, SEO copy has gotten a bad reputation among many. This is because there used to be an excessive focus on keywords, which resulted in SEO text content appearing empty and bland.
It was more about getting a keyword into a text as many times as possible without considering whether the text was coherent or relevant to users. In other words, it was more about writing for Google than for people.
Fortunately, this is no longer the case. Today, SEO text content must add value to users and provide them with the information they are looking for. It's important that you write for the user rather than the search engine, as Google will always prioritize the texts that create value for users. This discipline is also known as semantic SEO.
That's not to say that you should completely forget about keywords, because they still play an important role when Google ranks websites. Keywords should just be used in moderation and where it makes sense. The goal is to deliver quality content to your website that is both search engine friendly and retains the user.
Good vs. bad SEO texts
But what exactly characterizes good SEO text versus bad SEO text? First of all, the keyword is used naturally in good SEO text. It doesn't seem forced or artificial and the keyword is used to create relevant content for the user.
It also means that the text is written for humans and not machines, and therefore the text must not be mechanical.
It's also important that the SEO text is written in easy-to-read language that is aimed at the target audience the website should attract.
Furthermore, the text must not become what is known as a wall of text: a confusing wall of text without spaces. A good SEO text should therefore contain paragraphs as well as essential headings that both arouse curiosity and give the user an indication of what they should read about.
3 quick tips for good SEO text:
- Write to people instead of machines
- Use keywords naturally in the text
- Make the text user-friendly
Why is SEO copy so important?
The text on your website helps increase Google's understanding of your website and is therefore an important part of your SEO strategy - and SEO is often an indispensable part of online marketing.
Having a website doesn't matter if it's not visible on Google - if it's not just an online business card.
Of course, you can also rely on Google Ads - paid advertising - to be visible in search results, but since many users prefer to click on organic search results rather than ads, it pays to prioritize SEO and thus also SEO texts.
Ultimately, this can affect the number of inquiries through your website and therefore the final revenue.
Gain deeper insights
Want tips and tricks for your marketing? Our specialists share their own advice in our Amplify Academy knowledge universe - and it's free.
Success on all channels
Explore a selection of other tools that can play alongside your SEO strategy.
