Get clicks in your local area with local SEO
Do you want to boost your business’s visibility among potential customers in your local area? Then you can’t do without local SEO, which ensures your visibility on Google for local searches. At Amplify, our SEO specialists are ready to advise you on how to increase your visibility when your target audience searches locally.
Local SEO for the Ambitious
Local SEO is an ideal online marketing strategy for business owners who operate locally and want to be found by users in a specific city, region, or geographic area. The strategy focuses on ensuring that your business ranks higher in search engine results when users search for the services or products you offer in your local area.
The importance of focusing on local SEO has increased significantly in line with the growing use of smartphones, which make it easy to do a quick search on the go. When users search locally for businesses, it is therefore important that they find relevant information about the business. The most relevant information is NAP: Name, Address, and Phone number. This is because most users search with the intention of quickly obtaining contact information.
As an SEO agency, Amplify can be your business’s most valuable asset in the race for those coveted top Google rankings in your local area. If you want to boost your business’s visibility both locally and online, don’t hesitate to reach out to us!
Cases
Meet some of our current partners and learn more about what it's like to be a customer at Amplify.
Targeted SEM Strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
SEO can be an important tool for improving performance—and when combined with Google Ads and other paid advertising formats, we create targeted strategies that take your target audience and their search patterns into account.
This is how we ensure that you not only gain visibility in search engines—but also attract relevant traffic that converts.
We have worked with ambitious companies over the years.
We've helped these websites gain visibility in search results.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we have partnered with a wide range of ambitious companies. Will your business be next?
How We Approach Local SEO
As mentioned, local SEO focuses on boosting your business’s visibility on Google among local Google users. Google’s search engine, in particular, ranks local pages highly in search results—simply because Google always prioritizes user experience. That’s why this strategy is especially relevant and beneficial if your business has a physical location or offers services in specific geographic areas. Want to create landing pages for hundreds of cities at once? Learn more about Programmatic SEO.
As with all SEO, local SEO depends on hundreds of different factors. However, there are 6 key elements in particular that we focus on to boost your local visibility:
6 Key Ingredients for Local Visibility
- Google My Business
- NAP
- On-page SEO
- SERP Optimization
- Mobile Optimization
Google My Business
Google My Business is the be-all and end-all when it comes to local SEO. Here, you can compile your business’s general information—such as address, hours of operation, contact information, etc. Google then uses this information to geolocate your business and, at the same time, makes it easy for potential customers to quickly view relevant information about your business.
In addition, you can also link directly to subpages that describe your products or services via Google My Business. This way, potential customers can quickly get an overview of your business right in the search results.
Google My Business is your online business card
Google My Business is really smart because it highlights information about your business directly in the search results, so consumers don't have to click through to your website to find it.
General information—such as geographic location or business hours—may be exactly what determines whether a customer shops with you and whether you appear in local search results.
You can read much more about Google My Business in our post“Google My Business—How to Set Up Your Online Business Card.”
On-page SEO
On-page SEO is about optimizing the structure and content of your website to achieve higher rankings for specific keywords—such as local searches. The whole point of increasing your local visibility is to incorporate your location and relevant keywords into your SEO. When we perform on-page search engine optimization, there are a number of elements we always include:
- Well-written and unique content that's relevant to your customers
- Proper Formatting of Headings
- ALT tags for images on the website
- Speed Optimization
- Mobile Optimization
The H1—the headline on a landing page—on Amplify’s SEO page, for example, includes both “SEO agency” and “search engine optimization,” both of which are relevant keywords. It also includes “Copenhagen,” which is our location.
Learn Even More
Would you like some tips and tricks for your marketing? Our specialists share their own advice on our knowledge platform, Amplify Academy—and it’s completely free.
SERP Optimization
SERP is an abbreviation for Search Engine Results Page. SERP is the place on Google where potential customers can see your website.
Google always displays 3 items in the SERP:
- Page Title (title tag, SEO title, or meta title)
- Meta Description
- URL
While the purpose of on-page SEO is to ensure high rankings on Google, SERP optimization is designed to drive visibility and clicks. SERP optimization also allows your website to take up more screen real estate—usually through structured data —which can ultimately lead to a higher click-through rate and, consequently, more potential customers visiting your website.
When it comes to local SEO, SERP optimization should ideally include the location and relevant keywords. If a user searches for an SEO agency (keyword) in Copenhagen (location), it’s important that these appear in your SEO title and meta descriptions.
Keep Track of Your NAP
As mentioned earlier, NAP is the most relevant information you should include in your Google My Business listing.
It's important that this information is always up to date and synchronized across all your active channels so that Google isn't confused and can consolidate the links.
This could include, for example, your information on Facebook, Trustpilot, Krak, or Instagram.
Mobile Optimization of Your Website
It's important that your website is user-friendly on all platforms—whether the user is on a computer, phone, or tablet.
When working with local SEO, mobile-friendliness is absolutely essential. Most local searches are conducted on a smartphone, since it’s easy to do when something comes to mind. That’s why it’s important that your website is just as responsive and visually appealing on a tablet as it is on a computer.
At the same time, Google also evaluates and prioritizes your website’s mobile usability when ranking websites. That’s why mobile optimization is also part of the package when we perform local search engine optimization at Amplify.
Success Across All Channels
Explore a selection of other tools that can complement your SEO strategy.
