Get clicks in your local area with local SEO
Do you want to increase your company's visibility to potential customers in your local area? Then you can't avoid local SEO, which ensures your visibility on Google for local searches. At Amplify, our SEO specialists are ready to advise you on how to become visible when your target audience searches locally.
Local SEO for the ambitious
Local SEO is a great online marketing strategy for businesses that operate locally and want to be found by users from a specific city, region or geographical area. The strategy focuses on ensuring your business ranks higher on search engines when users search for services or products you offer in your local area.
The focus on working with local SEO has increased significantly in relevance with the increased use of smartphones, which makes it easy to do a quick search on the go. When users search locally for businesses, it is therefore important that they find relevant information about the business. The most relevant information is NAP: Name, Address and Phone number. Most users search with the intention of getting contact information quickly.
As an SEO agency, Amplify can be your company's most important asset in the battle for the coveted top Google rankings in your local area. If you want to boost your company's visibility both locally and digitally, don't hesitate to reach out to us!
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Targeted SEM strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
SEO can be an important tool for performance - and in conjunction with Google Ads and other paid formats, we create targeted strategies that take into account your target audience and their search patterns.
This is how we ensure not only visibility in search engines - but also relevant traffic that converts.
is the amount of ambitious companies we have worked with over the years.
websites we've helped gain visibility in search results.
of our partners have awarded us a 5-star rating on Trustpilot.
Let's Amplify
Over the years, we've worked with a wide range of ambitious companies. Is your business next?
How we work with local SEO
As mentioned, local SEO focuses on increasing your business' visibility on Google among local Google users. Google's search engine, in particular, gives local pages a high ranking in the search results - simply because Google always prioritizes user-friendliness. Therefore, this strategy is particularly relevant and beneficial if your business has a physical location or offers services in specific geographical areas.
As with all SEO, local depends on hundreds of different factors. However, there are 6 ingredients in particular that we focus on to boost your local visibility:
6 key ingredients for local visibility
- Google My Business
- NAP
- On-page SEO
- SERP optimization
- Mobile optimization
Google My Business
Google My Business is essential when working with local SEO. Here you can collect your company's general information - for example, address, opening hours, contact details, etc. Google then uses it to position your business geographically, making it easy for potential customers to view relevant information about your business quickly.
In addition, you can also link directly to subpages describing your products or services via Google My Business. This way, potential customers can quickly get an overview of your business directly in the search results.
Google My Business is your online business card
Google My Business is super smart because you highlight information about your business directly in the search results, so the consumer doesn't have to click through to your website to find it.
General information, such as geographic location or opening hours, can be exactly what determines whether a customer shops with you and whether you appear in local searches.
You can read much more about Google My Business in our post "Google My Business - how to set up your online business card".
On-page SEO
On-page SEO is about optimizing the structure and content of your website to drive higher rankings for specific keywords - for example, local searches. The whole focal point of increasing your visibility locally is to incorporate your locality and relevant keywords into your SEO. When we do on-page search engine optimization, there are a number of elements that we always include:
- Well-written and unique content relevant to your customers
- Setting up headlines correctly
- ALT tags on images on the website
- Speed optimization
- Mobile optimization
For example, the H1 - the heading of a landing page - on Amplify's SEO page includes both SEO agency and search engine optimization, which are both relevant keywords. It also includes Copenhagen, which is our location.
Gain deeper insights
Want tips and tricks for your marketing? Our specialists share their own advice in our Amplify Academy knowledge universe - and it's free.
SERP optimization
SERP is an abbreviation for Search Engine Result Page. SERP is the place on Google where potential customers can see your website.
Google always shows 3 elements in the SERP:
- Page title (title tag, SEO title or meta title)
- Meta description
- URL address
While the purpose of on-page SEO is to secure high rankings on Google, SERP optimization is to ensure visibility and clicks. SERP optimization also allows your website to own more pixels - usually through structured data - which can ultimately lead to higher click-through rates - and thus more potential customers visiting your website.
When it comes to local SEO, SERP optimization should include location and relevant keywords. If a user searches for an SEO agency (keywords) in Copenhagen (location), it is important that these are included in your SEO title and meta descriptions.
Keep track of your NAP
As mentioned earlier, NAP is the most relevant information you should include in your Google My Business.
It's important that this information is always up to date and synchronized on all your active channels so that Google doesn't get confused but is able to summarize the referrals.
This could be your information on Facebook, Trustpilot, Krak or Instagram, for example.
Mobile optimization of your website
It's important that your website is user-friendly on all platforms - whether the user is using a PC, phone or tablet.
When working with local SEO, smartphone usability is essential. Most local searches are done on the phone, as it's easy to do if something comes to mind. That's why it's important that your website is just as responsive and beautiful on tablets as it is on computers.
At the same time, Google also assesses and prioritizes your website's mobile-friendliness when it ranks websites. That's why mobile optimization is also part of the package when we do local search engine optimization in Amplify.
Success on all channels
Explore a selection of other tools that can play alongside your SEO strategy.
