Targeted advertising with remarketing
Do you find that your Google Ads are showing up on the wrong search terms? Or are you paying high click prices while your return of investment (ROI) is on the low end?
Then remarketing might be the answer to your prayers. Remarketing is a campaign strategy with a high click-through and conversion rate.
At Amplify, we work with Google Ads and remarketing to help you get the most out of your advertising budget
Feel the difference with PPC
We help ambitious companies optimize their advertising - from fast-growing webshops to international companies.
Despite the diversity of our customer portfolio, one thing is common to every collaboration we enter into: focused advice and tailored solutions that match each company's reality, values and vision.
All our customers want to be visible where their customers are. We help companies make their ads visible to the right target groups and on the search terms that are relevant to their business, products and services.
Do you have a business that is already doing PPC? Or do you want to be introduced to this smart tool? As a marketing agency, Amplify can be your company's most important asset in the battle for customer attention.
So if you're ready to take your marketing to new heights, get in touch.
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Targeted Google Ads strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
Google Ads can be an important tool for performance - and together with SEO, we create targeted strategies that take into account your target audience and their search patterns.
This is how we ensure not only visibility in paid search results and the Google search network, but also relevant traffic that converts.
ambitious companies we have worked with over the years.
websites, we got clicks and conversions via Google Ads.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we've worked with a wide range of ambitious companies. Is your business next?
What is remarketing?
Try to imagine the following scenario:
You walk into a store. In the store, you come across one or more products you might be interested in. However, you leave the store without buying anything - either to research alternatives with competitors or because you're just not ready to buy.
So the store's products may have piqued your curiosity. But your money is still safe and sound in your account or wallet. This is not an uncommon scenario for retail employees. Very few people buy a product or book a service the first time they visit a store.
The same is true in the virtual world - so you shouldn't expect your visitors to necessarily buy something in your webshop or book a service just because they have found their way to your website. Or to put it in a slightly more nerdy way: very few clicks convert.
Remarketing is a friendly reminder to your visitors about a product or service they've already shown interest in - but haven't yet invested in.
How remarketing works in practice
When a user visits your website or webshop, Google Ads stores a so-called cookie ID on the user's computer, phone or tablet - for example, if they have seen a product in your webshop but have not purchased.
Each cookie has a unique ID that Google Ads automatically adds to a so-called remarketing list. A remarketing list is essentially an overview of the visitors you have collected data on. Then, when a user fulfills certain requirements you set, they will see your advertising on selected platforms.
The choice is yours:
- Which users you want to reach with your advertising.
- Where they should see your advertising.
- Where advertising should lead them.
That way you increase the chance of turning clicks into conversions. In other words: turn visits into sales.
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Remarketing in Google search results
One way to use remarketing is to set up ads that promote products relevant to the user in Google search results.
Let's say you have a webshop that sells writing instruments. A visitor has looked at a pen in your online store, but has left without buying one.
By setting up remarketing ads in the search results, you can then show ads for your business the next time the visitor searches for pens on Google. This way, the user is reminded of your business. And because the person already knows about your business, you increase the chance that he or she will buy pens from your company - and not from a competitor.
Are we a match for you?
Of course we want as many customers as possible - but not at any cost. Because not everyone is a match for Amplify.
But is your company thinking long-term and do you understand that one-off hourly tasks are not a shortcut to success - neither in the Google search network nor in relation to your business goals?
Then Amplify might be your next agency.
We help customers who want to take their marketing strategy to new heights.
Get even smarter
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Dynamic remarketing
Dynamic remarketing allows you to advertise specific products or services that your visitors have shown interest in.
For example, if a visitor has looked at a specific pen in your webshop, you can organize your advertising so that they see ads for that particular pen.
The ads change depending on which product the user has seen on your website.
What you can expect from the process
At Amplify, we target your remarketing strategy to provide you with tailored advertising that reaches relevant audiences.
We analyze conversion data and specific user behavior data in Google Analytics and design campaigns accordingly.
Based on relevant parameters, we then split test on different audiences to drive conversions.
This ensures a high conversion rate and Return On Investment when you entrust your remarketing campaigns to our Google Ads specialists.
For example, we tweak parameters such as:
- Demographics
- Geography
- Devices - is the user using desktop, phone or tablet?
- Interests.
Increase your chances of sales with remarketing
With remarketing, you can reach users who have previously visited your website or webshop without purchasing a product or booking a service.
This way, you increase the chance of converting your visitors into customers and you are more likely to get a return on your online marketing investment.
We're ready to help you analyze what it takes to get the most out of your ads.
Are we the right Google Ads agency?
We are if your company can answer "yes" to several of the following:
- Want specialist knowledge
- Want to influence your own strategy
- Thinking long-term
- Will expand and develop marketing efforts
- Want success across channels.
Success on all channels
Explore a selection of other tools that can play alongside your Google Ads strategy.
