Get a Handle on On-Page SEO
On-page SEO involves optimizing the structure and content of your website to make it readable by Google and attract traffic. At Webamp, we offer effective on-page SEO that ensures your website appears in search results and receives relevant traffic that converts.
Read on here to learn more about the different areas of on-page SEO.
Holistic Search Engine Optimization
At Webamp, we take a holistic and comprehensive approach to SEO. This means we take into account all the factors that ensure your website:
- gets a good ranking in search results
- gets relevant traffic
- converts traffic into customers.
However, there is no set formula for how to rank higher in search results and thus drive traffic to your website. SEO is dynamic, so there is no one-size-fits-all solution.
SEO is a dynamic process that requires constant attention—not least because Google is constantly changing its algorithms. That’s why the requirements for search engine optimization in 2022 are completely different from what they were in 2010, for example. For the same reason, an SEO subscription with Webamp isn’t a one-time solution—it’s a dynamic and proactive partnership.
On-page SEO – a dynamic process
SEO is a dynamic process that requires constant attention—not least because Google is constantly changing its algorithms. That’s why the requirements for search engine optimization in 2022 are completely different from what they were in 2010, for example.
However, there are a number of factors we always take into account when performing on-page search engine optimization on your website:
- Internal Link Building
- Well-written and unique content that's relevant to your customers
- Proper Formatting of Headings
- Add ALT tags to your images
- SERP Optimization
- Speed Optimization
- Mobile Optimization.
Internal Link Building
Internal link building is an important part of on-page SEO—that is, the links on your website that point to other pages on the site.
Internal links actually increase the likelihood that Google will understand what your website is about—and this helps drive relevant traffic to your subpages. In addition, internal links also help improve the user experience for your visitors, as they create a “common thread” throughout your website.
Remember that your anchor text is very important when it comes to internal link building. Be sure to use your keywords instead of writing “click here” and creating a link.
Learn more about link building.
Well-written, relevant content
If a website is to be found using specific keywords, the text on the site must, of course, include the words and phrases that the target audience is searching for. That’s why we always base our work on thorough SEO analyses when performing on-page SEO at Webamp. This ensures that the text always includes carefully selected keywords that are relevant to the target audience.
But writing search engine-friendly content isn’t just about inserting a specific keyword into the text a certain number of times. It’s just as important—if not more so—that the text on your website and its subpages is reader-focused and well-written. It’s no use if your landing pages lack text or if the text contains errors.
Google loves well-written content that’s relevant to visitors and therefore rewards websites with good content with higher rankings. In technical terms, this is called“content marketing.” You can read more about this in my colleague’s post,“Why Your Business Should Write Blog Posts.”
Proper Formatting of Headings
It’s not enough for the text on your website to be relevant and well-written. It also needs to be easy to read and provide a clear overview. After all, we’re incredibly impatient when we’re online—and the vast majority of us skim rather than read closely when browsing the web.
Make sure the text on your website is broken up into short paragraphs, and that each paragraph has proper headings (also called H-tags).
This makes the text easier for your visitors to read—and, just as importantly, helps search engines navigate your website so it can attract relevant traffic.
Add ALT tags to your images
Text content is an important part of on-page SEO, but relevant images certainly are too. The fact that there’s a connection between content and images gives your SEO an extra boost in the right direction.
Unfortunately, Google isn't (yet) smart enough to understand what an image depicts. That's why we also add so-called ALT tags to the images on your website, so that the search engine can understand the context.
If you have a large website, it can seem overwhelming to have to write ALT tags for all your images. Fortunately, with AI (Programmatic SEO), you can generate and upload several thousand ALT tags at once!
SERP – Search Engine Results Page
SERP stands for Search Engine Results Page. A SERP on Google is where potential customers can see your website and/or relevant subpages—in other words, the search results.
By default, Google always displays 3 elements in a SERP:
- Page Title (also known as a title tag, SEO title, or meta title)
- Meta Description
- URL.
Here, it's a big advantage to incorporate the keywords you're trying to rank for.
Page Title
The page title describes your website and tells both Google and potential customers what the page is about. That’s why it’s important for it to be short and precise, and to include the keyword(s) you want to rank for.
Above all, there must, of course, be consistency between the actual content on the landing page and what the page title promises.
The Metadescription
The meta description is a detailed description of the content on your landing page that appears below the page title. It should be informative and provide a clear description so that visitors know what to expect to read on the page.
The URL
A URL is, first and foremost, a page’s address. But it also serves three other functions.
First, it gives both users and search engines a clue about what the page is about. The URL also plays a minor role in helping the page rank. Finally, a well-written URL can serve as effective anchor text (the clickable text in a hyperlink) when linking externally to your page.
Optimize Your SERP with Structured Data
In addition to the page title, meta description, and URL, a SERP may also include other relevant elements such as services, hours of operation, inventory, reviews, prices, FAQs, and so on. This can help ensure that a SERP provides value to potential customers even before they click through to a website.
However, this requires working with what is known as structured data if you want to include those types of elements in your SERP. In short, structured data is a piece of code that you can implement on a website.
Example of SERP optimization
At Amplify, for example, we’ve added an FAQ script to our landing page about our services as a Google Ads agency.
If you're still in the dark but would like to learn more, I recommend reading my colleague's post on structured data. You're also welcome to contact us if you'd like SEO advice.
Speed optimization is important
Don’t expect to rank high in search results if your website loads as slowly as a 56k modem from the mid-1990s—quite the opposite. Google knows that people are impatient online and therefore doesn’t rank slow websites highly.
Keep in mind that Google will always prioritize a good user experience. Make sure you have the best possible hosting solution, and remove large images that slow down your website.
One could argue that speed optimization falls under both on-page SEO and technical SEO.
Your website must be responsive
Today, there are countless ways to access a website, so it’s important that your website is responsive. Your website must be user-friendly on all platforms—whether the user is on a computer, phone, or tablet.
Most Danes use their phones when searching the web. That’s why a website can be as beautiful and fast as you like when it loads on a computer. But if it isn’t also responsive on mobile and tablet devices, you’ll most likely not be on good terms with Google and other search engines.
As mentioned in the section on speed optimization, this area also relates to technical SEO.
Get help with on-page SEO
Do you need help with on-page SEO from an SEO specialist? If so, feel free to contact me or one of my colleagues. Call us at 70 60 50 28, send an email to info@amplify.dk, or fill out our contact form today.
FAQ – On-Page SEO
What is on-page SEO?
On-page SEO is the part of search engine optimization that takes place on the website itself. It includes, among other things, internal link building, well-written content, SERP optimization, and speed optimization.
What is a page title?
A page title is an HTML tag used to specify the title of a page. The title appears in search results and should tell the user what they can expect to read on the page.
What is a metadata description?
A meta description is a short piece of text that appears in search results below the title. The meta description should give potential visitors an idea of what the page is about.
Learn Even More
Whether you're a generalist or a specialist in marketing, our experts have put together a number of helpful tips for you on our blog.
