5 benefits of video - why you should invest in video production
In a world where information abounds and the internet has become our go-to source for finding answers, the demands on search engines have also increased. For this reason, AI is now playing a more important role than ever, which is why AEO (Answer Engine Optimization) is now also becoming a focus area.
Create a visual business card with video production
We all know the saying "a picture is worth a thousand words", and it's true that the brain processes visual impressions faster than text. Videos are an exciting and powerful element that has become an integral part of many companies' marketing strategy - and for good reason!
Digitalization makes it possible for messages to reach the whole world in no time, and with videos you can easily and quickly convey messages and relevant information in a much more clear and entertaining way than you can with classic text and still images.
Videos also create a much more personalized experience of the company that consumers can easily relate to. You can put a face to your company and give a real presentation of how you communicate. For example, you can choose to communicate informally, jokingly, seriously or casually, which helps your brand appear more real and relatable. Video is a great way to create engaging, relevant and interactive content that can help your current and future customers understand who your company really is.
Why use video marketing?
There are several good reasons to use video in your marketing - here are 5 of them:
1. Future customers remember you better
The brain reacts automatically to movement, and video engages more senses than descriptions and static images. This increases the chance of activating adrenaline and endorphins, which improves the entertainment value for the recipients.
Video production can therefore help your customers remember you, your messages, your products and your company - simply because we humans find it easier to decode visual content.
2. Video content engages and converts better
"We want you to stay a little longer..." was a well-known slogan of a Danish supermarket chain. Spot on! Because what company can't agree with that slogan?
Unfortunately, we are hopelessly impatient when browsing the web, so you can rarely expect visitors to stay on your website for very long. In fact, the average session duration (the time a visitor spends on a website before clicking away) on most websites is under 1 minute. And that's rarely enough to engage - let alone convert!
On pages with video content, you can multiply the average session duration by up to 6 times the average. In other words, video content exponentially increases your users' interest.
3. Video boosts your visibility in search engines
It's not just your users' eyes that love videos - the world's largest search engine, Google, has an eye for them too. Google highly prioritizes landing pages with video content. And what Google loves, you should love too - because it's the search engine that decides whether you should be on page 1 in full display for your customers or hidden and forgotten on page 2.
Video content can support your search engine optimization and make you more visible on the world's largest search engine - but also on the world's second largest, YouTube, if you also use YouTube as a marketing platform. This creates a win-win situation, as Youtube content on many searches also gets top positions at the top of Google.
4. Stand out from the crowd on social media
The video format is a brilliant eye-catcher on social media. On social media, you are typically fishing higher up in the customer journey - that is, for users who may not be directly looking for the products or services you offer, but who you can eventually convert into customers.
Therefore, you need to make an extra effort to pique their interest. Just like a street sign in front of a physical store needs to stand out in the crowd to entice passers-by into the store.
Video content is an obvious way to spread and share your message on social media - without drowning in the endless amount of information on Facebook, Instagram, Linkedin and other social media, as the dynamic and visual format creates eye-catching content in the feed.
5. Vivid images build trust
Finally, video content can help build trust with your target audience. Because in moving images, your business isn't just another company hiding behind a webshop or website.
Through video, your brand becomes real people that recipients can relate to. And people do business with people first and foremost.
Video can help build trust and confidence with your target audience because it makes your business appear more authentic, personal and at eye level with prospective customers.
How do you integrate video into your marketing strategy?
Today, users are engaging much more with the brands they shop with. The market is full of skilled competitors, so differentiating on competitive pricing is no longer enough.
Businesses need to engage and interact with their users if they want to stand out from the competition. Video content is a brilliant way to strengthen and enhance your digital presence and brand image.
There are many different ways to integrate videos into your marketing strategy, including:
- How-to videos
- Product movie
- Commercials
- Webinar
- Interviews.
A selection of Amplify's productions
Here you can see examples of videos we have produced for some of our customers' social channels.
Get help with video production
If you don't have the time to learn how to create relevant, beautiful and entertaining videos, don't hesitate to contact us. Amplify is your strategic content agency - ready to create visual stories that are seen, remembered and impressed.
FAQ - Video production
What is video production?
Video production is a visual aid that you can use for online marketing. Videos add value as the user experience is significantly improved and your website will stand out from the crowd.
Can I do the video production myself?
If you have the right equipment, you can easily do the video production yourself. The benefits of using a digital marketing agency for video production are that you get a high-quality video and advice from A-Z.
Do videos on your website boost your SEO?
Videos and images help boost your SEO. It also helps create a better user experience that can turn website visitors into paying customers.
How do I choose the right type of video for my marketing campaign?
The choice of video types depends on your goals and target audience. Promotional videos are great for creating awareness of a product, while instructional videos are better for educating customers on the use of your product or service.
How do I make sure my video reaches the desired audience?
To maximize your reach, make sure it's optimized for the platforms where it will be viewed. Use appropriate hashtags, engaging titles and descriptions and share your video on social media and other relevant online channels. Also consider paid advertising to reach a wider audience and customize the content to appeal to your specific target audience.
Get even smarter
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
