5 Benefits of Video—Here’s Why You Should Invest in Video Production
In a world where information is abundant and the internet has become our go-to source for finding answers, the demands on search engines have also grown. For this reason, AI is now playing a more important role than ever, and AEO (Answer Engine Optimization) is consequently becoming a key focus area.
Create a visual business card with video production
We’re all familiar with the saying “a picture is worth a thousand words,” and it’s actually true that the brain processes visual information faster than text. Videos are an exciting and powerful tool that have gradually become an integral part of many companies’ marketing strategies—and for good reason!
Digitalization makes it possible for messages to reach the entire world in no time, and with videos, you can easily and quickly convey messages and relevant information in a much more accessible and entertaining way than you can with traditional text and still images.
At the same time, videos create a much more personal experience of the company, one that consumers can easily relate to. This is because you can put a face to your company and provide a genuine presentation of how you communicate. For example, you can choose to communicate in an informal, fun, serious, or relaxed way, which helps your brand come across as more authentic and relatable. Video is, therefore, a brilliant way to create engaging, relevant, and interactive content that can help your current and future customers understand who your company really is.
Why Use Video Marketing?
There are several good reasons to use video in your marketing—here are 5 of them:
1. Prospective customers will remember you better
The brain reacts automatically to movement, and video engages more senses than descriptions and static images do. This increases the likelihood of triggering the release of adrenaline and endorphins, which enhances the entertainment value for the audience.
Video production can therefore help your customers remember you, your messages, your products, and your business better—simply because we humans find it easier to process visual content.
2. Video content engages viewers and converts better
“We’d really love for you to stay a little longer…” That was a well-known slogan from a Danish supermarket chain. Spot on! After all, what company wouldn’t agree with that slogan?
Unfortunately, we’re hopelessly impatient when browsing the web, which is why you can rarely expect visitors to your website to stick around for very long. In fact, the average session duration (the time a visitor spends on the website before clicking away) on most websites is less than 1 minute. And that’s rarely enough time to engage—let alone convert!
On pages with video content, however, you can increase the average session duration by up to six times the average. In other words, video content exponentially increases your users' interest.
3. Video boosts your visibility in search engines
It’s not just your users who love videos—the world’s largest search engine, Google, has its eye on them, too. Google places a high priority on landing pages with video content. And what Google loves, you should love too—because it’s the search engine that decides whether you’ll be prominently displayed to your customers on page 1 or hidden away and forgotten on page 2.
Video content can therefore support your search engine optimization and make you more visible on the world’s largest search engine—but also on the world’s second-largest, YouTube, if you’re also using YouTube as a marketing platform. This creates a win-win situation, since YouTube content also ranks at the top of Google for many searches.
4. Stand out from the crowd on social media
Video is a brilliant way to grab attention on social media. On social media, you typically target users earlier in the customer journey—that is, users who may not be directly searching for the products or services you offer, but whom you can eventually convert into customers.
That’s why you also need to go the extra mile to pique their interest. It’s a bit like how a street sign in front of a brick-and-mortar store needs to stand out from the crowd to lure passersby into the store.
Video content is an obvious way to spread and share your message on social media—without it getting lost in the endless stream of information on Facebook, Instagram, LinkedIn, and other social media platforms, since its dynamic and visual format makes it stand out in the feed.
5. Moving images build trust
Finally, video content can help build trust with your target audience. Through moving images, your business isn’t just another company hiding behind an online store or a website.
Through video, your brand becomes real people with whom the audience can relate. And people do business first and foremost with other people.
As a result, video can help build a sense of security and trust among your target audience, because it makes your business appear more authentic, personal, and on the same level as prospective customers.
How do you incorporate video into your marketing strategy?
Today, consumers are far more engaged with the brands they buy from. The market is full of talented competitors, so it is no longer enough to differentiate yourself through competitive pricing.
Companies must engage and interact with their users if they want to stand out from the competition. Video content is a brilliant way to strengthen and improve your digital presence and brand image.
There are many different ways to incorporate videos into your marketing strategy, including:
- How-To Videos
- Product Video
- Promotional Video
- Webinar
- Interviews.
A selection of Amplify's productions
Here you can see examples of videos we've produced for some of our clients' social media channels.
Get help with video production
If you don’t have the time to learn how to create relevant, visually appealing, and entertaining videos, don’t hesitate to contact us. Amplify is your strategic content agency—we’re ready to create visual stories that are seen, remembered, and leave a lasting impression.
FAQ – Video Production
What is video production?
Video production is a visual tool you can use for online marketing. Videos add value by significantly improving the user experience and helping your website stand out from the crowd.
Can I handle the video production myself?
If you have the right equipment, you can easily handle the video production yourself. The advantages of using a digital marketing agency for video production are that you get a high-quality video and guidance from start to finish.
Do videos on your website improve your SEO?
Videos and images help boost your SEO. They also help create a better user experience, which can turn website visitors into paying customers.
How do I choose the right type of video for my marketing campaign?
The choice of video types depends on your goals and your target audience. Promotional videos are great for raising awareness of a product, while instructional videos are better for educating customers on how to use your product or service.
How can I ensure that my video reaches the desired audience?
To maximize your reach, make sure your video is optimized for the platforms where it will be shown. Use appropriate hashtags, engaging titles, and descriptions, and share your video on social media and other relevant online channels. Also consider paid advertising to reach a wider audience and tailor your content to appeal to your specific target audience.
Learn Even More
Whether you're a generalist or a specialist in marketing, our experts have put together a number of helpful tips for you on our blog.
