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Marketingordbog. Begreber fra vores verden.

Her kan du blive klogere på begreber inden for Amplifys verden, fra branding og strategi til digital markedsføring. 202 begreber, forklaret på dansk.

0-9
301-redirect → 404-fejl →
A
Above the fold → Account based marketing (ABM) → Ad extensions → Ad spend → Afvisningsprocent → AIDA-modellen → AMP → Ankerlinks → Ankertekster → Annoncekvalitet → Annoncering → Ansoffs vækstmatrice → Attributionsmodeller → Autogenererede tekster →
B
B-roll → B2B-markedsføring → B2C-markedsføring → Backlinks → Betalt rækkevidde → Billedoptimering → Black Friday → Boostede opslag vs. Facebook annoncer → Boston-modellen → Brand → Brand awareness → Brand equity → Brand positioning → Brand-identitet → Breadcrumbs → Broken links → Brugeroplevelse → Brugerrejse → Brugersignaler → Budstrategi → Business intelligence →
C
CAC → Cache → Canonical tag → ChatGPT → Churn → CLV (Costumer Lifetime Value) → CMS → Content brief → Content-kalender → Core algorithm update → Core Web Vitals → CPA → CPA (Cost per action) → CPC (Cost Per Click) → CPL (Cost per lead) → CPM (Cost per mille) → Crawling → Creator economy → CRO (Conversion Rate Optimization) → Cross-channel → CTA (Call To Action) → CTR (Click-through rate) → Custom audiences → Customer retention →
D
Dark posts → Demand Gen → Digitale leads → Discovery Ads → Displaynetværk → Dofollow links → Domæne → Domæneautoritet → Duplikeret indhold → Dynamic ads →
E
E-commerce → E-E-A-T → E-mail permissions → Ekstern linking → Engagement rate → Evergreen content →
F
Facebook konkurrencer → FAQ schema → Featured snippets → First-party data → Frequency cap →
G
Gamification → Google Analytics → Google billedsøgning → Google Business Profile → Google Keyword Planner → Google Merchant Center → Google Shopping → Google Tag Manager → Growth hacking →
H
Headings (overskrifter) → Hreflang → HTTP →
I
Impressions → Inbound marketing → Indeksering → Indholdsoptimering → Influencer → Influencer marketing → Infografik → International SEO → Interne links →
K
Kategoritekster → Keyword stuffing → Konverteringsoptimering → Konverteringsrate → Konverteringssporing → KPI (Key Performance Indicator) → Købemotiver → Købsadfærd →
L
Landing page → Lead nurturing → Leadgenerering → Linkbuilding → Long-tail søgeord → Lookalike Audiences →
M
Markedsleder → Marketing automation → Marketing Mix – de 4 P’er → Marketingstrategi → Meta Ads Manager → Metabeskrivelse → Metadata → Minerva-modellen → Mobile-first indexing → Mobilvenlighed →
N
Negative søgeord → Nofollow links →
O
Omnichannel → Organisk rækkevidde → Outbound marketing → Outreach →
P
Page speed → Performance marketing → Performance Max → PESTEL-analyse → Pillar content → Pogo sticking → PPC (Pay per click) → PR → Prototyping →
Q
Quality score →
R
Rank tracker → Reach → Redaktionel strategi → Remarketing → Repurposing → Reputation management → Responsive ads → Rich snippets → ROAS (Return on ad spend) → Robots.txt → ROI (Return on Investment) →
S
Salgstragt → Schema markup → SEA (Søgemaskineannoncering) → Segmentering → SEM → Semantisk SEO → SEO keywords → SEO-benchmarking → SEO-outsourcing → SEO-strategi → SEO-søgeordsstrategi → Shares → Short-tail søgeord → Shortform content → Sideinddelt indhold → Sitemap → Skydeskivemodellen → Smart bidding → SMUK-modellen → Social proof → SoMe-strategi → Storyboard → Storytelling → Subdomæner og undermapper → Søgeintention → Søgenetværk → Søgeordstæthed →
T
Talking head → Target CPA (tCPA) → Thumbnails → Title tags → Tone of voice →
U
UGC (User Generated Content) → UI (User Interface) → Undertekster → USP (Unique Selling Point) → UTM → UX (User Experience) →
V
Video hook → Videomarketing →
W
Webshop-optimering → Whitepaper → Wireframe → Word-of-mouth marketing →
X
XML sitemap →
Y
YouTube Annoncering →
Z
Zero click-søgninger →
Å
Åbningsrate →

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