What is PR - and why is it crucial for your business?
What is PR? You've probably heard of it, but do you really know what it means and how important it is to your business? PR is a company's external reputation that is strengthened by working with internal and external relationships - therefore, PR is crucial to your brand's credibility.
Do you want help strengthening your company's PR? Amplify is an ambitious and data-driven digital marketing agency that specializes in creating online success. Contact us to help you strengthen your company's PR efforts.
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Build and strengthen your brand value with PR (Public Relations)
Bad publicity is better than no publicity. Or is it? When working with PR, positive publicity is a key element, as a company's reputation and relationships can cost a lot of money.
The acronym PR stands for Public Relations and is a specific communication discipline that aims to strengthen a company's reputation among the outside world. To cut to the chase, PR can be explained as reputation management for a company's brand value.
But why is it so important to work with PR? The answer is really quite simple. You need to work with PR in your business to collect loyal customers and give a good first impression of your brand to new potential customers.
It's expensive for a company to acquire new customers, so it's important to have a high level of customer loyalty, which can be created with the right PR. Credibility and a company's reputation also need to be addressed in order to capture and retain new customers.
On digital marketing platforms, competition for customers' attention is fierce. That's why it's all about showing customers that you can deliver value. With advertising, companies try to capture the attention of potential customers. With PR, it's all about earning that attention - and when you do, it builds much more trust with customers!
Good reasons to practice PR
Still not sure if PR is really that important? Here are 5 quick tips that will hopefully convince you that PR is a core part of your company's brand strategy and reputation.
1) PR is free
Working with PR is generally free - but leaving it out can be a costly affair. PR builds trust and credibility for your brand without breaking the bank and can ultimately be a lucrative investment for your business.
2) PR complements your marketing activities
Companies in the same industry compete for the same attention. But unlike advertising, which can sometimes seem overbearing, PR attracts people's attention. How does it do that? By delivering value. That's why getting your PR right is good marketing.
3) PR can reduce crises
For small businesses that rely on positive word-of-mouth, angry customers can be devastating. It takes a long time to build a strong and credible brand, but unfortunately it doesn't take much to destroy it. PR can be an important defense against employee-related scandals, defective products or potential lawsuits, and can help prevent a company from ending up in a shitstorm.
4) Increase the visibility of your brand
If you get positive coverage in news media, blogs, reviews or elsewhere, be sure to share it! This will give you more exposure and potential customers will become more aware of your brand and form a good first impression of your business.
5) PR is a long-term game
As long as you keep promoting yourself, you'll get publicity. But it can take a long time. Rome wasn't built in a day and the same goes for your brand and awareness. The most important thing is that you have something relevant to say, and if you can't think of anything new, you need to think outside the box.
SEO gives your business credibility
SEO might not be the first thing that comes to mind when you think of PR. But actually, the two aren't that far apart. SEO stands for Search Engine Optimization and aims to place a website as high up in Google search results as possible.
Therefore, SEO and PR are two sides of the same coin. PR is about managing communication between people and media and telling the company's stories and values. This is how you capture the attention of larger media outlets and increase your company's visibility and traffic.
Although SEO is primarily focused on the search engines, it's also about having newsworthiness, credibility and authority as key elements. Today, SEO specialists think primarily about people rather than machines, as SEO, like PR, must make the company appear authentic and sincere.
Furthermore, there is a direct synergy between PR and SEO. News media coverage and increased interest on social media can generate links to your website, which will send authority signals to Google that can boost your organic rankings. This discipline is also known as link building.
Conversely, SEO can also affect your PR, as journalists and the like often do research on search engines. Thus, better rankings can lead to better PR.
Get help to strengthen your company's brand value
Are you interested in learning more about how your company can increase positive publicity for your brand? As a marketing and SEO agency, we're experts in making businesses visible online - increasing brand awareness among potential customers and news media.
Our specialists are also experts in link building, copywriting and Google Analytics, so you can get more exposure and publicity that will strengthen your brand value in the long run.
Contact Amplify at 70 60 50 28 or info@amplify.dk to find out how our specialists can help build your brand.
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