6 tips for SEO in 2023
Should you dive into the magical world of SEO or simply improve your current strategy? Get 5 search engine optimization tips for 2023 to get you off to a good start in the new year.


Use relevant and long keywords
It's important to use relevant and long-tailed keywords when working with SEO because it helps your website rank higher in search results. When you use relevant keywords, you signal to search engines that your website is relevant to the keywords people are searching for. This makes it easier for Google to understand what your website is about and show yours over your competitors'.
Long-tailed keywords are good because they are more specific and therefore better able to target the keywords people are actually searching for.
For example, a long-tailed keyword like "best coffee shops in Copenhagen" will be just as relevant as the keyword "coffee shop". A good SEO text contains both long tail and short tail keywords. Most importantly, remember to write for humans rather than Google's robots.
Build a solid and natural link profile
Another essential tip if you're getting started with SEO in 2023 is to build a solid link profile. This means that you need to get other websites to link to your website. However, it's really important that you don't spam your website with bad links, but focus on building a solid and natural link profile.
Ways you can build a good link profile:
- Network with other websites.
- Guest blog on other websites.
- Use social media.
- Buy links from domains with high traffic and a high DR.
You can check if the domain is strong through Ahrefs.
Optimize your website for mobile
Most people who need to do a search on Google use their mobile phone. That's why it's important that your website is optimized for mobile.
You can do this by getting a responsive web design so that your website automatically adapts to the screen size of the device being used.
The benefits of having a responsive website include
- Visitors to your website will have a better user experience.
- It has a positive impact on your SEO.
Visitors are more likely to become converting customers. - A good website exudes professionalism and improves your branding.
Focus on the user experience
Search engines pay a lot of attention to user experience when ranking websites in search results. Therefore, it's important that you focus on giving your visitors a good experience when they visit your website. You can do this by having user-friendly navigation, fast loading times and good and relevant content.
A good user experience can lead to increased traffic, more conversions and a higher ranking in search results. That's something we SEO specialists love.
Use meta tags and meta descriptions
Meta tags and meta descriptions are the pieces of text that appear below your link in Google search results. They inform Google users about what's on your website, which can definitely help increase click-through rates. If you make sure to use relevant and unique meta tags and meta descriptions on all your pages, you can get the most out of your title and meta descriptions.
In addition, meta tags and meta description are also really important for a Google Ads specialist as it allows you to target the ads to specific searches. This will increase the possibility of driving conversions from the ads.
AI tools in your SEO strategy
Wow, this is a divisive topic (like so much else) when talking about search engine optimization in 2023. Most people working in online marketing have a LinkedIn where the home page explodes with AI-related questions.
One of the most talked about AI programs at the moment is OpenAI, which uses artificial intelligence to build experience, adapt to new input and perform human-like tasks.
In the context of SEO, it can be used for e.g:
- Creating text content for landing pages and blog posts.
- Keyword analysis.
- Text content optimization.
- Analysis of user behavior.
- Identify technical errors.
However, it's important that you always check your content thoroughly. Wearing your SEO glasses is a must, don't just rely on the AI tool. I've used the program myself, and if you provide the right information yourself, it works great for content creation.
However, AI is a new phenomenon in search engine optimization, so it will be interesting to see what the long-term effects are.
FAQ - SEO in 2023
What is a good external link structure?
A good external link building strategy includes links from domains with high traffic and a high domain rating. If your website has a good external link structure, it will make it clear that your website is valuable to users. This can lead to you rising in Google search results.
What is search engine optimization?
Search engine optimization (SEO) is a collection of techniques aimed at improving the ranking of a website in search results. This is done by optimizing the website for keywords relevant to the business and by improving the user experience on the website.
Can AI be used for SEO?
Yes, it is possible to use AI in SEO. AI can help generate content, identify relevant keywords, optimize website content and analyze user behavior. However, it's important to remember that AI does not replace human knowledge and insight and should only be used as a supplement to your SEO strategy.
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