The benefits of hiring a marketing agency to develop your new website
The internet is a deep well of countless websites, all interested in attracting as many visitors as possible. Advertising, social media and website optimization are a few of the methods most businesses use to stand out from the competition. If you're not a digital marketing ninja yourself, the quest for visibility on Google can seem like looking for a needle in a haystack. That's why it's a good idea to partner with a knowledgeable marketing agency to develop your new website. If you're still not convinced, read on...
- Last updated:
Get visibility on Google
Having a good ranking on Google means that users are more likely to find your website - simple as that. If you, like other businesses, are interested in attracting new customers to your business, it's a good idea to work on increasing your website's visibility on Google. There are two main methods you can use to adjust your website's ranking on various search engines.
You can use Google Ads, whereby you pay your way to a good ranking - here your website will be marked as an ad. The second method is SEO, which is an organic search engine optimization that is useful if you want to drive organic traffic to your website. Here, search engines rank websites organically rather than by payment.
When a user searches for the exact type of product or service you offer, they are potentially potential customers. It is therefore important that it is your company that catches their eye before your competitors do.
The importance of a responsive website with structure
An important point to consider when you're either building a new website or planning to work with SEO is that many users also use their phones and tablets to read news, search for information and even shop. As recently as 2015, Google announced that mobile-friendly and responsive websites would get a boost in search engine rankings, so it's important that your website is responsive to multiple screen sizes.
Besides the fact that Google loves responsive websites, it also greatly benefits the user experience. A responsive webshop loads both text and images faster on all devices, which is important when it comes to the duration of users' visits to the website.
If a website is slow and doesn't load as it should, we, as consumers, are likely to visit another instead. If it loads quickly, visitors are more likely to click around, resulting in a low bounce rate (the percentage of visitors who navigate away from the website after viewing just one page) and, most likely, usability will contribute to a higher conversion.
At Amplify, we deliver solutions that create value
Should Amplify deliver your new website?
Does it seem overwhelming to dive into the deep end of creating and optimizing a new website? Don't worry - there's no need to spend long nights watching 'How To' YouTube videos or laborious guides. At Amplify, we're digital marketing experts, and whether you're a startup, a medium-sized business or one of the best in your league, we can help you succeed online.
Contact me or one of my colleagues at Amplify on tel. +45 70 60 50 28 or via email at info@amplify.dk.
Pros and cons of server site and client site tracking
There are both advantages and disadvantages to the two tracking methods:
Server-side tracking - pros and cons
Benefits:
- More accurate data collection as it is less affected by AdBlockers and browser technologies like ITP.
- Improved website performance as tracking scripts do not burden the user's browser.
- Higher levels of data protection and privacy compliance.
Disadvantages:
- Technically more complex and may require advanced development resources.
- Potentially higher server operation costs.
Client-side tracking - pros and cons
Benefits:
- Easier to implement and manage as it often involves standard cookies and JavaScript.
- Good for real-time data and user-level interaction tracking.
Disadvantages:
- More vulnerable to AdBlockers, browser settings and privacy technologies like ITP.
- Can negatively affect website load speed and user experience.
- Reduced precision in data collection due to limitations of browser-based tracking.
Server-site tagging adds value to your business
Server-side tagging is a game changer for businesses that want to optimize their online presence. With server-side tagging, you get more accurate and reliable data on how users interact with your website.
This means you can make informed decisions based on your customers' behavior and preferences.
Your business benefits from server-site tagging:
- Better decision-making for your business/marketing as you have a more accurate picture of your marketing channels.
- Server-site tagging can have a significant impact on your business/marketing decisions if you are missing up to 20%-40% of your data.
- Streamline advertising budgets when you advertise.
Setting up server-site tracking
Setting up server-site tracking requires technical know-how and can be a bit challenging if you're not used to working with tracking, and the setup has several stages:
- Choosing a platform: First you need to choose the right platform. Google Tag Manager offers a server-side variant, which is popular. Consider the options based on your specific needs and the technology you already use.
- Server setup: You need a dedicated server to run your server-side tracking. This can be hosted via Google Cloud or another cloud service like AWS or Azure.
- Configuring Tag Manager: In Google Tag Manager, you need to create a server-side container. This step requires a basic understanding of how Google Tag Manager works.
Integration with analytical tools: Integrate server-side tracking with your analytical tools, such as Google Analytics, Facebook Pixel, etc. - Test and validate: Conduct thorough tests to ensure tracking works correctly and collects the desired data.
- Monitoring and maintenance: Continuous monitoring and maintenance is necessary to ensure that your server-side tracking remains accurate and efficient.
Gain deeper insights
Want more useful tips on digital marketing? Then explore our guide universe where you'll find plenty of edible knowledge.
