Zero click searches
Zero click searches are good for your SEO visibility - but less good for your website traffic. You can learn more about that here.

- Home page " Dictionary " Zero click searches
- Last updated:
What are zero click searches?
Zero click searches are searches where users get the desired answer directly on the search results page - without having to click through to an external website.
Zero click searches often include simple information such as weather, sports scores, conversions and timelines. The number of Google searches that are zero click searches is growing rapidly and by 2020, 2 out of 3 Google searches were zero click.

A search result that could potentially end up as a zero click search
Why do so many searches turn into zero clicks?
The development of Google's Featured Snippets
Google's Featured Snippets are the small information boxes that you see at the very top of Google if there are no paid ads. Featured Snippets give the user a quick and precise answer to what they are looking for. Therefore, there is no need to click through to an external website and the search becomes a zero click search.
You need fast facts
Many users want a quick answer to a specific question. Maybe you want to know how many degrees it is outside or when it's St. Hans Eve. There's no need to read more if the answer is at the top of the search results.
You narrow your search
Maybe you need to relax with a nice spa break and so you search for "spa break". But now you realize that you have an area and a budget to consider and you have to change your search to "budget-friendly spa break in North Jutland". You've gotten a little smarter, but your first search turned into a zero click search.
You already have the app
For example, if you are looking for a hotel room for your next travel destination, you may encounter a website in the search results that also has an app. If you already have that app, you can be converted directly to the app and even if you want more information, your search is a zero click search.
What are the implications of zero click searches for businesses?
Zero click searches have both positive and negative consequences for businesses online.
On the one hand, it can be frustrating because the company's website potentially loses traffic from users who don't even need to click through to the website to get answers to their questions.
On the other hand, those users who do zero click searches can't be converted into customers anyway because they're just looking for a quick answer. Google's Featured Snippets allow you to display information about your business at the very top of Google - without users having to click on your website.
Optimize your digital presence with zero click searches
Webamp is an ambitious SEO agency and we understand that SEO (Search Engine Optimization) is an important element of digital marketing. SEO is all about optimizing your website and content to rank high on search engine results pages. When it comes to zero click searches, it's crucial to focus on achieving a Featured Snippet ranking. And how do you do just that?
Keyword analysis
You can perform a thorough keyword analysis so you know exactly what users are searching for. Focus on long tail keywords (keywords that are more than three words long) as they are often used in questions.
Creative content
Create high-quality creative content that accurately answers users' questions. Use lists, tables and bullet points to make your content easy to read and relevant.
Structured data
Implement structured data on your website to help search engines better understand and analyze your content. It can increase your chances of appearing as a Featured Snippet.
More concepts
Want to learn more digital marketing terms? Our digital dictionary is full of them - and we're constantly updating it.