Succeed and create sales opportunities with Linkedin
Are you in the B2B industry? And have you heard yourself saying, "we don't sell through social media"? Then I'm really glad you're here!
Many companies still underestimate Linkedin for the huge sales potential it can create. On the other hand, many companies today have great success in creating sales opportunities through Linkedin - and so can your company.
So if you don't want to be at the back of the queue in the hunt for the good customers in your industry, read on.

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How to succeed on Linkedin
Networking is one of the most effective formats for creating sales opportunities. That's why it's important that you use your personal Linkedin to activate your current network. Here you can share some of the successes you've experienced during the week, customer experiences, challenges, knowledge sharing etc.
This way, your network gets close to you, your skills and the company you represent. Your network will think of you when they (or someone they know in their network) need exactly what you offer.
1) Use your personal Linkedin actively
Networking is one of the most effective formats for creating sales opportunities. That's why it's important that you use your personal Linkedin to activate your current network. Here you can share some of the successes you've experienced during the week, customer experiences, challenges, knowledge sharing etc.
This way, your network gets close to you, your skills and the company you represent. Your network will think of you when they (or someone they know in their network) need exactly what you offer.
2) Connect with potential customers
If you don't yet have a huge network on Linkedin, you should start looking for relevant connections. Start with those you already know or have a common connection with.
Next, you should define what your dream customers look like. What industry are they in? What title will they typically have?
To do this, you can start finding relevant profiles on Linkedin that could benefit from the content you share.
3) Write a personal message
When you make new connections on Linkedin, it's good practice to send them a personal message. This is especially important for the first impression and for the future relationship.
Whether it's a potential future customer, colleague or competitor, it's always good to start by acknowledging and showing interest in their profile and any content on Linkedin.
4) Actively participate in others' posts
'Give & Take' is good karma on Linkedin. Make sure you acknowledge when people in your network have shared interesting content. And I don't mean that you can just give a like. Give a sincere pat on the back in the form of a comment.
Take someone from your network who might be interested in the post. Feel free to ask a follow-up question or give a "well done" comment.
That way, your network will also notice your presence more - and will probably be more likely to engage with your content.
5) Share knowledge and experience
Before you start posting a lot of content on your linkedin, it's important to define themes and the direction of your profile.
Find out what content will benefit your followers to keep you relevant and interesting. If you can offer knowledge that your followers will benefit from or experience you'd like to share, then Linkedin is the place to do it.
For example, at Amplify we have defined the direction of our President and CEO, Nicolai Vittrup, on Linkedin. The themes are leadership and entrepreneurship, and on Linkedin he shares his own thoughts and advice on leadership and entrepreneurship as well as highlights from Amplify.
Content selection
When creating your content, there are a number of considerations you should make. Should you use video or images? Or should your post be text only? Should you share and where should you put your link?
It's all something we've tested at Amplify - and are still testing.
Sharing
For example, we can see that the organic reach is extremely low when the Webamp team shares posts from Webamp's LinkedIn page on their personal page. Therefore, we often prioritize making the post with text and image on the personal profiles rather than sharing.
So try as much as possible not to share content that you can create yourself. However, sharing can be good to use if you come across some content on your Linkedin that you just HAVE to share with your network.
Links
We've also found that links directly in the post result in poor organic reach. Many people say that Linkedin does not prioritize posts that lead users away from their media. One way to get around this is to put the link in the comment field.
To choose or not to choose creative
One of the clear results we've seen over time is that organic reach is significantly improved by using images on posts. Especially images of people are a sure winner. An image or video can help create eye-catching content and convey the message you want to get across with your post.
Video is a great creative if you can create storytelling that keeps the user interested. The organic reach on video can be slightly lower than image - but can create greater engagement.
7) Planning
When should you post your posts?
Of course, it's important to post content during the time when your followers are active. In our experience, it's best to post content on Linkedin on weekdays - specifically Tuesday, Wednesday and Thursday. We also find that our posts get the most engagement during the daytime, which is why we always make sure to post in the morning (10-12). That way, the post is allowed to spread throughout the day.
If you want to give your post a boost to the organic reach, you can ask your colleagues to leave a like or a comment. The more people who engage with your post, the higher ranking Linkedin will give you - and so the ripples will spread.
How exactly Linkedin's algorithm works, no one has the full and real
answer. But the above are the measures that we can see working on Linkedin.
There's no doubt that Linkedin has huge potential for those who want to create sales opportunities and strengthen their network.
Gain deeper insights
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.