Generate Hot Leads with Facebook Lead Ads
Leads… every salesperson or marketer’s favorite word!
Because there are plenty of fish in the sea. But imagine if you only had to cast your line into the water—and they just came swimming right up to you on their own? Or to put it another way: Imagine if your customers actually came streaming into your business—maybe even every day!
It almost sounds like wishful thinking—but not with Facebook lead ads. Just ask Webamp’s client Saxil Cykler, which received nearly 400% more newsletter sign-ups leading up to Black Friday 2020 than the year before. Of course, this was due to lead generation via Facebook.
If you’d also like to generate leads for your sales team or boost sign-ups for your newsletter, you’ve come to the right place. In this blog post, you’ll learn how to start collecting leads through Facebook advertising.
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What is a lead?
A lead is the information that a potential customer has given you permission to collect—for example, name, email address, phone number, company, etc.
Maybe you want to generate leads from potential customers who want to be contacted by your sales team. Maybe you’d like to collect leads for your newsletter with an eye toward future sales. Or maybe you’d like to get sign-ups for your next webinar or event?
In other words, leads can be used at every stage of the customer journey.
No matter what strategy you use, collecting data on potential customers will be extremely valuable, since these customers have already expressed some interest in your services or products.
Why Should You Generate Leads Through Facebook Ads?
There are countless lead generation tools out there. So why choose Facebook Lead Ads? Quite simply because the numbers speak for themselves.
- On average, Danes spend 3.5 hours a day on social media. And although young people between the ages of 15 and 29 still make up the largest percentage of users, older age groups are gradually catching up. That’s why Facebook is an ideal platform for gathering information about your target audience.
- Newsletters are free marketing. That’s why it makes perfect sense to invest in building a large list of newsletter subscribers whom you can reach year-round.
- You can use leads for retargeting (targeting ads at people who have already shown interest). You can also create a lookalike audience to reach the type of audience that has already shown interest in your brand.
- For the sales department, leads are worth their weight in gold (no more cold calls or cold canvassing). Get only hot leads!
- It's easy for your target audience to fill out their information through Facebook Lead Ads.
- It's much cheaper to generate leads through lead ads than to get your target audience to sign up through your website
How to Get Started with Lead Ads
It all sounds fantastic, of course. But how do you get started?
Develop a strategy
Before you get started, it’s important that you’ve established a clear strategy for the purpose of collecting your leads.
If, for example, your goal is to get more people to sign up for your newsletter, you should consider a strategy that will encourage your target audience to provide their information. This could involve, for example, offering them 10% off their next purchase or giving them access to special holiday offers. It could also involve sending them an e-book or a guide.
No matter what, it’s important that you always put yourself in your target audience’s shoes and think about what value you can create for them. After all, no one wants to just hand over their data without getting something in return. You have to give to receive.
Create a lead campaign
Once you’ve developed your strategy, you’re ready to set up your first lead campaign. In your Ads Manager, create a new campaign and select “Lead Generation” as the campaign objective.
Create a lead form
Once you get to the ad, you'll need to create your lead form. The lead form is the one that pops up when your target audience clicks on your campaign.
You decide which information you want to ask your target audience to provide. This brings us back to your strategy. If the goal is to get your target audience to sign up for your newsletter, you won’t need anything more than their name and email address.
If, on the other hand, your strategy is to generate qualified leads for your sales department, you should consider including additional fields—such as phone number and company name.
Remember, the fewer fields your form contains, the more likely your target audience is to fill it out. Therefore, make sure to include only the most important fields if your goal is to generate a lot of leads.
REMEMBER to make it clearwhat the target audience is signing up for, as well as what they ’ll get out of it.
How to Access Your Leads
Your campaign is now ready to generate a lot of leads for your business. But before you hit the "Start" button, you’ll want to make sure your leads are automatically sent to your chosen CRM system—for example, your newsletter.
Connect a CRM system
Connect a CRM system
*Please note that you must be an administrator of the Facebook page and have lead access permissions to connect a CRM system.
- Go to your Facebook page
- Select “Publishing Tools”
- Select “Set Up Leads”
- Select your preferred CRM system and click “Connect”
- Follow the setup instructions
You'll likely be asked to use integration tools such as Zapier or Leadbridge, depending on which CRM system you plan to use.
If you want to be absolutely sure that the integration is set up correctly, you can test it using Facebook's own testing tool.
Download leads directly on Facebook
You also have the option to manually import your leads from Facebook.
- Go to your Facebook page
- Select “Publishing Tools”
- Select “Form Library”
Once your target audience has provided you with their information, it’s important to follow up as soon as possible. For example, if your target audience is expecting to receive an e-book or a discount code, it’s important that this happens right away.
Otherwise, you risk failing to meet the customer’s expectations—and then your red-hot leads will cool off just as quickly as you heated them up.
The same applies if it’s a lead for a sales department, where it’s important to contact the potential customer while you’re still top-of-mind.
We hope you enjoy your lead generation campaigns!
Would you like help with lead generation through Facebook Ads?
Does diving into lead generation with Facebook Ads seem overwhelming? Don't worry—there's no need to resort to cold calling or lose heart. I'm here at Amplify, ready to help you get off to a great start in generating high-quality leads.
Contact Amplify today—and we'll make sure you and your business are well-prepared.
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