New Google tool makes life easier for job seekers

Last week, Google rolled out a new feature in Denmark. It allows job seekers to find relevant job listings from the country's job portals directly in Google's search results. But the feature also makes it possible to display job listings from your website on Google - bypassing the job portals. We've taken a closer look at Google's new job feature.

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Google is constantly coming up with new features to make it easier for users to find relevant content - and this time it's job-seeking users who get an advantage. This is a welcome feature during Corona, where thousands more Danes are unemployed full-time than usual.

The job function is a collaboration between Google and the job portals Ofir, JobDanmark, Graduateland and Move On Career - but other job portals can also add themselves to the system and make their job bank available directly via Google.

The postings themselves will still be hosted on the individual portals' websites, but links to the postings and basic information about each position will be visible in the search results.

The new feature not only makes life easier for job seekers, but also for job portals and recruiting companies, who now have their job postings presented directly in the SERP.

In this way, Google has now made it possible for future candidates and companies to meet each other online.

The tech-savvy can bypass job portals

It may be a collaboration between Google and some of the country's most recognized job portals, but companies looking for new talent that don't use job portals can also benefit from it.

You can also get Google to show job listings on your company website in the search results - but it requires a little technical know-how and knowledge of structured data. Structured data is exactly what the new job feature uses - and you can use it to bypass the job portals and link directly to your own website via Google.

If you're not sure what structured data is, read Amplify's introduction to structured data.

At Amplify, for example, we are currently looking for a new SEO specialist. That's why we have a job posting on both a job portal and our own website. But of course, we want to lead job seekers to our own website - and thus into the universe they can become a part of.

Therefore, we have structured a JSON script and implemented it in the source code of our job postings on our website. This means that aspiring SEO specialists in the Copenhagen area now see the following when they google "SEO jobs".

Google Search Console crawl statistics report

When users click on the job posting, they will see a short description of the job - and not least, they will be able to click directly to the job posting on the website.

Google Search Console crawl statistics report

All this is displayed on Google because we have implemented a JSON script in the source code of the job posting on our own website. In the script, we have included a short description of the position, a link to the job posting, the geographical location of the position and information about working hours. Google then translated this into what you see in the image above.

Below you can see the script as it appears in the source code on our website.

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