Dropshipping - the ultimate guide 2023

Dropshipping is becoming increasingly popular - and with good reason. Because it's a form of business with benefits for webshop owners. But what exactly is dropshipping? And how can it benefit your business? That's what I'm going to explore in this guide.


What is dropshipping?

Dropshipping is a business model in which a company sells goods to customers without holding inventory. Instead, the inventory is held by an external supplier who also takes care of order management and shipping.

When the business receives an order, the order is sent directly to the supplier's order system. The supplier then takes care of packing and shipping the order, and only then does the webshop owner purchase the item from the supplier.

This way, the company avoids having to invest in inventory and can also avoid some of the costs associated with keeping products in stock. Dropshipping is especially popular in e-commerce because it allows a business to offer a wide variety of products without having to invest in inventory.

You don't own your own inventory, which can be an advantage if you want to start an online business without having to invest large amounts in inventory - which is why startups typically use dropshipping.

Dropshipping can also be a great way to test a product in the market without having to invest in a large batch of goods, just as established companies can use it if they want to expand their existing inventory without further investment.

Which products can be dropshipped?

There are really no limits to what products can be dropshipped. From electronics to clothing, furniture to kitchen utensils, most product groups are possible to sell within dropshipping.

However, it's important to choose a niche that you have interest and knowledge in, as this will make it easier to find the right suppliers and target your market. In general, there are some tips to keep in mind if you decide to become a dropshipper.

Choose a popular product and make it unique
To stand out from the crowd, it's important that you make your product special. You can do this by niche-targeting your product range. If you want to sell clothing, consider focusing on a specific segment such as swimwear. If you're interested in selling sports equipment, specialize in a specific sport.

Find products that are cheap to ship
Profits are lower when dropshipping, so it's important to choose products that are cheap to ship to customers. To avoid your entire profit being spent on shipping costs, you need to minimize the extra costs.

A good idea is to choose products that weigh less and are therefore cheaper to ship. You can choose to sell clothes instead of furniture or jewelry instead of exercise machines. Always make sure to research the costs of the different products before choosing what to sell.

Sell products with low return rates
Most people have probably tried to return an item because it was free. In these cases, however, it's the webshop that pays the shipping costs, and it can be an expensive experience if it happens many times. If you want to avoid putting yourself in a situation where your customers are more likely to return items, choose an industry with a lower return rate.

Can you dropship from abroad?

You can dropship from abroad, but the easiest starting point for you would be to have your suppliers in Denmark. This avoids a lot of challenges and the likelihood of the product arriving smoothly to the customer is much higher.

If you still want to use suppliers outside of Denmark, it's best to stay within the EU borders, otherwise you may be hit with customs, VAT and other fees.

If you choose to import goods from outside the EU - for example, from Alibaba or Aliexpress - you should be aware of the following:

  • Customs
  • Moms
  • Lost goods in transit
  • Longer delivery times
  • Risk of counterfeit goods
  • Other webshops may sell the exact same items.

What are the benefits of dropshipping?

Dropshipping is a business model where a company sells a product, but instead of storing the product itself, the company has the product delivered directly from a supplier to the customer. There are several advantages to using dropshipping as a business model.

Firstly, it requires less investment compared to setting up a physical warehouse, as the company does not need to buy the products in bulk and store them. This allows the company to offer a wider range of products without having to invest in storage space.

Another benefit of dropshipping is that it's easier to change suppliers or products without negatively impacting the business. The company is not tied to inventory, so it's easier to adapt the business to changing market conditions or demand.

Finally, dropshipping can be beneficial to the business because it allows the company to focus on marketing and selling the products instead of dealing with inventory and logistics. This can help the company increase sales and create a more efficient business model.

In summary, there are the following benefits of dropshipping:

Low initial costs

Since you don't need to invest in inventory, you can start a dropshipping business with relatively low startup costs. Plus, you don't have to worry about spending money on premises and insurance. In other words, dropshipping requires less investment.


With dropshipping, you can offer a wide range of products without having to worry about storing them in your own warehouse. This allows you to customize your assortment according to customer demand. In addition, dropshipping also makes it easier to work remotely or on the go, because you don't have to be on location in relation to your inventory.

Less administration

Dropshipping makes it easy to manage your supply chains as you don't have to worry about storing or shipping the products yourself. This allows you to focus on other aspects of your business such as marketing and sales.

No need for storage space

When you don't have to store products in your own warehouse, you don't have to worry about stock tightness. This can save you a lot of time and hassle.

Easy to test new products

With dropshipping, you can easily test new products on the market without having to invest in large amounts of inventory. This makes it easier for you to determine which products are most popular with your customers and which are not.
  • It can help your business increase sales and create a more efficient business model.
  • It requires less investment compared to setting up a physical warehouse, as the company doesn't need to buy the products in bulk and store them.
  • This allows the company to offer a wider range of products without having to invest in storage space.
  • It's easier to change suppliers or products without negatively impacting the business.
  • This allows the company to focus on marketing and selling the products instead of managing inventory and logistics.
  • It can help your business increase sales and create a more efficient business model.

Disadvantages and challenges of dropshipping

No business model is perfect - while the benefits of dropshipping are many, there are also disadvantages to not managing your own inventory. So if you're considering dropshipping, it's a good idea to familiarize yourself with the disadvantages and challenges of this business model so you can be prepared.

Risk of errors and delays

Firstly, there is a higher risk of delays or errors compared to having your own stock, as the company is dependent on the supplier's ability to deliver products on time. This can lead to dissatisfied customers and bad reviews, which can damage the company's reputation.

So choose your supplier wisely, unless you want your Trustpilot to be flooded with bad reviews. Ultimately, it's you as a business owner who is liable for any mistakes made by the supplier.

In addition, it can be difficult to control the quality of the products as the company does not have direct access to the products until they have been delivered to the customer. If the quality is poor, this can also lead to dissatisfied customers and bad reviews.

Finally, margins can be lower when dropshipping as the company doesn't have the option to buy the products in bulk and get discounts from the supplier. This can make it harder for the company to monetize the products.

How to get started with dropshipping

Okay, now you know the benefits of dropshipping and you're ready to sit back and let the orders roll in without having to worry about delivering the goods. But how do you get on the journey to becoming a dropshipper? The answer can be found in 5 simple steps.

Find your niche

Choose a product and target group you want to specialize in. It pays to think narrowly, as this allows you to be sharper with your marketing.

Find a supplier

The supplier is probably the most important part of your dropshipping strategy, so take your time to choose the right one. Make sure you have agreements in place for webshop integrations and item handling.

Choose a sales platform

Not least, you need a sales platform for your products - in other words, you need a webshop. Here, I can recommend Shopify as a sales platform, as it is user-friendly and comes with many out-of-the-box features that make it easy to turn thought into action.

Create a marketing strategy

To be successful with dropshipping, you need customers in your store. That's why you need to get your marketing strategy right. In the startup phase, it pays to advertise on social media as your startup is unlikely to be top of mind in your customers' minds - top funnel marketing can cement your brand in the minds of your target audience.

Unless you're in a niche industry, you should also focus on marketing in the mid- and lower funnel. Paid channels such as Google Ads and Google Shopping can be beneficial here because you can buy ad space at the top of search engines and gain quick exposure to your target audience.

However, ads aren't always a long-term strategy, so you should continuously work on search engine optimization to ensure long-term success in search engines.

Make your customers loyal

Once you've got customers in your store, it's all about making them as loyal as possible so they keep coming back. You do this by providing world-class customer service to all your customers so they want to choose your online store over your competitors'.

Tips for successful dropshipping

Succeeding with a dropshipping webshop is essentially no different than succeeding with a regular webshop. You need to have a basic understanding of your business and brand to be successful.

Tip 1: Get your finances in order

The basic rule is that you should make more money than you spend. Even if you don't make money from day one, you should have a plan for how to make money in the future. This means keeping track of all your costs so you know how many items you need to sell to hit your desired profit.

Tip 2: Use trustworthy suppliers

It's important to find reliable and trustworthy suppliers that deliver quality products and can process and ship orders quickly. That's why you should spend some time researching your options to get the best deal.

Tip 3: Optimize your website

Make sure your website looks professional and is easy to use. It's also important that your products are described in detail and correctly, and that your customers can easily find you in search results.

Tip 4: Promote your webshop

Use social media, Google Ads and other online marketing tools to drive traffic to your online store and generate sales.

Tip 5: Offer exclusive deals and promotions

Differentiate yourself from the competition by offering exclusive offers and promotions to your customers.

Tip 6: Improve your brand

Build a strong brand by delivering great customer service and building trust and loyalty with your customers. Make sure you create brand awareness with your target audience so that you are in their minds.

FAQ: Five quick facts about dropshipping

Dropshipping is a form of business where you sell products to customers but leave the storage and management of your inventory to a third party. This allows you to focus on branding and marketing.

Potentially, dropshipping can become profitable if done correctly. It's important to research suppliers and products carefully so you can offer competitive prices and fast delivery. It's also important to have good marketing tactics to attract customers to your store.

Dropshipping can be a great option for e-commerce businesses, especially for those looking to start a store with limited capital. It can also be a good option for those who want to test a product or niche before investing in larger quantities of goods.

Yes, it is possible to make money dropshipping. However, it requires a good understanding of products, suppliers and marketing. It's also important to have a good business plan and to understand the costs of running an online store.

To get started with dropshipping, you first need to research suppliers and products so you can find the best deals. Then you need to set up an online store and choose an e-commerce platform like Shopify. In addition, you'll need to get your marketing in order to drive customers to your store. Need help setting up a Shopify online store?

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