Mei and Sofie look at branding strategies

Full-service branding agency

We strengthen your brand across channels

Effective branding goes far beyond a great logo or a clever slogan; it's about creating a deep and lasting connection between your brand and your customers. We help you strengthen your brand across multiple channels.

Contact Amplify today for help with your branding strategy - we're your full-service digital marketing agency that drives results through strategy and branding.

Sofie and Juliane keep your brand top of mind

We keep your brand top of mind

He who is not seen is forgotten. It's as simple as that.

At Amplify, we understand how important it is for your business to be the first thing customers think of when they need products or services like yours. Our strategic approach to branding ensures that your brand is not only recognized, but also remembered and preferred.

We work to integrate your brand through creative and engaging communication across all relevant platforms.

From social media and digital advertising to commercials and brand videos, we make sure your brand is always visible and appealing. Our goal is to create strong emotional connections between your brand and your customers so they not only come back, but also recommend you to others.

Our team of specialists work closely together across departments to ensure every aspect of your brand narrative is coordinated and consistent. From initial market analysis to developing visual identity and implementing cross-channel marketing campaigns, our goal is to make your brand not only recognizable but also preferred by your target audience.

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Meet some of our current partners and learn more about what it's like to be an Amplify customer.

Full-service digital marketing

Amplify is a full-service digital marketing agency dedicated to delivering strategic insights and performance that drives results for your business.

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ambitious companies we have worked with over the years.

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of our partners have given us 5 stars on Trustpilot.


was the year Amplify started under the name Webamp.

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Over the years, we've worked with a wide range of ambitious companies. Is your business next?

Long-term cross-channel branding

Long-term branding is essential to build and maintain a strong, lasting brand that resonates with customers over time and adapts to changing market conditions. At the same time, you need to differentiate yourself from competitors, but also appeal directly to your target audience. This can be a difficult discipline to master, as it requires a deep understanding of both your own corporate identity and the dynamic market you operate in.

That's why it's essential to have a clear and well-defined branding strategy that not only focuses on current trends, but also anticipates future changes and opportunities.

We ensure your brand communicates consistent messages that resonate with your audience - wherever they encounter your brand. Whether it's in Google search results, on social media, on your website or a completely different platform.

That way, we help you create a lasting brand identity that runs through all your marketing channels.

We can strengthen your brand by:

Sofie helps strengthen brands

Are we a match for you?

Of course we want as many customers as possible - but not at any cost. Because not everyone is a match for Amplify.

But is your company thinking long-term and do you understand that one-off hourly tasks are not a shortcut to success.

Then Amplify might be your next agency.

We help customers who want to take their marketing strategy to new heights.

Get even smarter

Want tips and tricks for your marketing? Our specialists share their own advice in our Amplify Academy knowledge universe - and it's free.

Isabella creates tailored branding strategies

Tailored branding strategies

No two businesses are the same, which is why we don't offer standard solutions.

We start by understanding your unique corporate identity, values and goals. From there, we develop tailored branding strategies that accurately reflect your company essence and speak directly to your desired audience.

This approach ensures that every facet of your branding - from visual identity to tone of voice and content - is closely aligned with what your company stands for and wants to communicate to the outside world.

At Amplify, we work closely with you to ensure that your brand not only survives in the current market, but becomes a dominant force in the future.

We tailor our approach to your specific needs and goals, ensuring that every campaign and strategy contributes to a stronger and more cohesive brand identity.

A collaboration with Amplify

Option for both weekly and monthly status meetings.

A proactive sparring partner in all channels.

Campaign and content plans for one month at a time.

A dedicated contact person and a team of 3-5 people dedicated to working on your case.

Fixed monthly reporting that is automatically sent on the 7th of each month for transparency.

Quarterly status meetings where strategy, branding, KPIs and overall goals are discussed.

Create recognizability through strategic branding

Having a strong and recognizable presence is essential for any business that wants to stand out in a crowded market.

When your brand is consistently visible and recognizable, it not only increases brand awareness, but also trust and credibility among consumers.

At Amplify, we employ a range of effective strategies to maximize your brand visibility. We work closely with our customers to develop a unique brand identity that reflects your values, mission and vision. We ensure that your brand is presented across all relevant channels - digital and offline.

At Amplify, we employ a range of effective strategies to maximize your brand visibility. We work closely with our customers to develop a unique brand identity that reflects your values, mission and vision. We ensure that your brand is presented across all relevant channels - digital and offline.

Are we the right branding agency?

We are if your company can answer "yes" to several of the following:

Should we work together?

At Amplify, you'll be met by an experienced team of specialists who together master all necessary marketing efforts.

Together, we increase your company's ability to take action where it creates results.

Our team includes strategists with a strong focus on content and branding, technical specialists with an understanding of your website's structure, tracking specialists with knowledge of setting up and tracking key metrics, and copywriters who deliver user- and search engine-friendly content for your website.

Are you ready to take your branding strategy to new heights - and ensure your brand is not only seen, but remembered and preferred?

Don't hesitate to contact Amplify and let us help you strengthen your brand identity.

Let's Amplify!

Success on all channels

Explore a selection of tools to support your branding strategy.


Ever wondered why people line up to buy the latest iPhone or wondered why people pay extra for a cup of coffee with a certain logo? That's the magic of branding. It's what makes us feel that our morning coffee has superpowers and that our new phone is a must-have in the technological evolution.

For some, branding can be an indefinable concept that encompasses many aspects. So let me try to boil it down and put into words what branding really is and how you can get the most out of your branding.


What is branding?

Let's play a game. If I ask you to think of a sneaker brand, which ones come to mind? Nike, Adidas, New Balance? If I ask you to think of a sandal/clip-flop brand, which ones come to mind? Birkenstock, Havaianas, H2O?

Both types of footwear are sold by many different companies, but when we think of footwear, we automatically associate it with specific companies. It's branding - even really successful branding, also known as top of mind.

Branding is the process of building and strengthening a recognizable image, where you can manage to become top of mind with your target audience. It refers to the way a company creates a unique identity, image and reputation for its products, services or organization as a whole.

The purpose of branding is to differentiate yourself from competitors and create a strong and recognizable presence in the market.

Fundamental aspects of branding

  • Logo and visual identity
  • Brand values and messaging
  • Customer journey and experience
  • Communication
  • Reputation and trust
  • Target group.
Branding is crucial to business success as it can help differentiate in a competitive marketplace and build customer loyalty. It is a long-term investment in creating a strong and positive perception of your company, products or services.Here's an example of how we at Amplify work with a clearly recognizable visual identity in our knowledge universe, Academy.
Example of visual identity in branding

Are branding and marketing the same thing?

While branding and marketing often go hand in hand, they are not the same thing. It's important to understand the difference between the two concepts to develop a holistic approach to strengthening your company's position in the market.

Marketing is primarily about promoting and selling products or services. It includes activities such as advertising, campaigns, sales promotions and market research. Marketing focuses on reaching the target audience, generating sales and increasing revenue.

On the other hand, branding is more comprehensive and long-term. It's about shaping the way people perceive your company. Branding involves defining your company's unique identity (USP), values and mission. It also includes building a strong relationship and trust between the company and its customers. Branding can influence how customers feel and think about the company and it creates a recognizable identity that stands out from the competition.

So while branding and marketing work together, they are two different disciplines with different purposes. Marketing is more focused on short-term sales results, while branding is about creating a strong, lasting presence and identity that can benefit the company in the long term. 

Branding strategy is at the heart of positioning

A branding strategy is at the heart of how a company positions itself in the market and builds its reputation. But what exactly is it? 

A branding strategy is a comprehensive plan that defines how a company wants to be perceived by its audience. It is a guide that outlines the company's unique identity, values, goals and how it will communicate these elements to the world around it.

An effective branding strategy takes into account the needs and desires of the target audience, the positioning of competitors and the unique characteristics of the company's products or services. It often includes elements such as logo, colors, design, and even the company's tone and the way it communicates. 

The goal is to create a strong and recognizable presence in the market that builds trust and loyalty with customers.

5 tips for your branding strategy

1. Know your target audience

Understanding your target audience is crucial. In-depth knowledge of their needs, wants, and taste preferences will help you adapt your branding to appeal to them. Conduct market research, analyze data and engage directly with your customers to build a strong connection.

2. Clear consistent message

Create a clear and consistent message that communicates your company's unique values. The message should take into account all aspects of your business - from your website and social media to your advertising campaigns. The more coherent your message is, the more recognizable your brand will be.

3. Create a visual identity

Develop a strong visual identity that includes logo, color scheme, fonts and image style. These elements should reflect your company's personality and differentiate you from the competition. A professional and cohesive visual identity is essential to create recognizability.

4. Strengthen your storytelling

Use storytelling to create an emotional connection to your brand. Tell stories about your company's history, mission and how your products or services have a positive impact on customers' lives. A good story can make your brand more relatable and memorable.

5. Monitor and evaluate

Branding is a dynamic process, so make sure to monitor and evaluate your brand strategy continuously. Measure KPIs such as customer satisfaction, brand recognition and market share and use this data to adapt your strategy and stay relevant in a changing market.

Different types of branding

Branding has one overarching purpose; to communicate your company's unique values and personality to the outside world. But branding is not just one thing. It's a complex process that encompasses different aspects.

That's why we talk about different types of branding:

Corporate branding

Corporate branding is about building an overall brand around your company as a whole. It involves defining your company's mission, vision, values and personality. 

Corporate branding is important because it builds trust and credibility in the market. When customers associate your brand with reliability and quality, they are more likely to choose you over the competition.

Ørsted's video below is a prime example of corporate branding

Employer branding

Employer branding is all about creating a positive perception of your company as a workplace. This is important for attracting and retaining talented employees.

Strong employer branding can help you attract the best candidates and build a dedicated and engaged team.

At least that's what we tried to do with the below career video for Amplify.

Personal branding

Personal branding is about building and promoting your personal brand as an individual. This is especially true for leaders, experts and celebrities within a company.

Your personal brand can help increase your credibility and connect with your target audience in a more personal way.

To use an example from my own world, my podcast "The New Standard" is a great example of personal branding.

Product branding

Product branding focuses on building a strong brand around a specific product or product line. It involves creating a unique product brand, developing a clear target audience and positioning the product in the market.

Product branding is essential to differentiate your product from competitors and attract customers.

The ever-green below from Pepsi is a cheekier example of product branding where competitor Coca Cola also gets a subtle and indirect ride under the bus.

Geographic branding

Geographic branding is relevant for businesses that operate in different locations or want to target specific regions. It's about adapting your branding to the cultural and geographical differences in the areas where you operate. 

This can include customizing your communication, color scheme and even product offerings. 

The former TV2 Lorry - now known as TV2 Kosmopol - has done just that in the branding video below.


Co-branding is a strategy where two or more companies work together to create a common brand. It can help expand your target audience and increase your visibility. 

Co-branding can take many forms from product releases to joint marketing campaigns. 

The collaboration between Tuborg and Roskilde Festival is a good Danish example of successful co-branding. A less successful example is the collaboration between Shell and LEGO, which received a somewhat critical response from Greenpeace in the form of the video below.

Branding and SEO

Branding and search engine optimization are two seemingly separate disciplines, but they are closely related in several ways. Branding actually has a significant impact on your SEO strategy - and vice versa.

In a world of artificial intelligence and strong digital competition, reliability is a parameter Google values highly.

The concept of E-E-A-T from Google's Search Quality Guidelines shows this clearly. You need to incorporate experience, expertise, authority and credibility into your SEO strategy to be rewarded with good rankings in search results.

And this is where branding is key.

  • Experience: With targeted branding, you can show that your company has specific experience with certain products or services.
  • Expertise: A strong branding strategy can help establish and demonstrate your expertise in your field.
  • Authority: Branding can help you establish your company as an authoritative source by showing that you are dedicated to quality, credibility and reliability.
  • Credibility: Branding plays a key role in building credibility. A well-known and reputable brand creates a sense of security among your customers and website visitors.

To create a positive reputation that earns both Google stars and potential customers, it's important that your branding strategy is well thought out.

That's why it's crucial to integrate branding into your SEO to create a strong online presence and build long-lasting relationships with your target audiences.

Your branding also affects your SEO
E-E-A-T has made branding an important foundation in your SEO

Take your branding to new heights

If you're looking to strengthen your company's branding, Amplify can help you get your branding strategy in order and create a stronger identity in the marketplace.

Please contact me for a free strategy call.