Social media
TikTok advertising. Short videos that make your brand stand out.
TikTok shows your ads among users' own videos, and the algorithm gives good videos reach, no matter how many followers you have. Our content team creates the videos in TikTok's format, and the specialist handles targeting and budget. We automatically collect the results in creative briefs, so the next video builds on what worked.
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Marketing on a valuable platform
TikTok is still one of the newer kids on the block, yet the platform competes with Instagram, Facebook and YouTube. Over a billion people use TikTok worldwide.
That's why more and more businesses see great potential in marketing themselves on the platform, and Amplify is there too. Even so, the app is still something of a mystery to many marketers. If you want to succeed on TikTok, you need to keep your wits about you and your finger on the pulse. Here's an introduction to the medium.
How TikTok works
Many people still associate TikTok with children and teenagers making dance videos. That may have been true a few years ago, but a lot has happened since.
TikTok moves fast. From the second you open the app, you're met with a stream of videos that the algorithm chooses based on your interests. In other words, users don't decide for themselves what they see on their For You Page. That means you can reach both your target audience and users who had no prior interest. It makes TikTok ideal for spreading videos to lots of people quickly.
Why you should advertise on TikTok
You don't need lots of followers to go viral on TikTok, the way you typically do on other platforms. That's why businesses in every industry use the platform to quickly reach a wide range of users.
The videos are short, and users rarely care about perfect camerawork. The content ranges from dance and satire to informative stories, so you can let your creativity loose and drive traffic with fun content.
According to TikTok itself, many users say that popular songs and sounds help them remember brands. Many also use the platform to research new products and businesses, and most say that TikTok plays a role in their purchases. That makes the platform a good place to build awareness of your brand and your products, especially if you sell to consumers.
Your own channel is organic content and doesn't count as advertising. Influencers can spread your content to more people, and ads give you control over who sees it.
Ways to market yourself on TikTok
Broadly speaking, there are three ways to create visibility and sales on TikTok.
- Your own channel: you create and upload your own videos. This is organic content, not advertising.
- Working with influencers: just like on Instagram, influencers spread your content to more users.
- Paid ads: you buy ads that reach exactly the users you want to target.
How to get started
You need a business account, and then you create campaigns and ads and measure the results in TikTok Ads Manager. The setup has three levels.
Campaign
This is where you set the campaign's objective, in other words what you want users to do. It could be reach, traffic, leads, video views or interactions.
Ad group
This is where you choose placement, target audience and budget, either daily or as a lifetime budget. You can test several ad groups against each other.
Ads
This is where you create the ad itself, with copy, landing page and call to action. Afterwards, you can keep adjusting it to suit your product.
Ad types on TikTok
Once the setup is in place, you need to choose an ad type. In-feed and TopView are the most widely used in Denmark and often give you a lot for your money.
- In-feed ads: full-screen videos on the For You Page between organic videos. Users can like and comment, and they can skip, so the video needs to be short, to the point and eye-catching. The format is suited to traffic, conversions, app installs and awareness.
- Brand takeovers: a full-screen ad that appears first when the app opens. Only one advertiser per category per day can use the format, and the price reflects that.
- TopView: according to TikTok, the best placement. The ad starts automatically with sound shortly after the app is opened and can link to both internal and external pages.
- Branded effects: filters, stickers and effects that users can add to their own videos. It takes creativity, and it gives people a fun way to encounter your brand.
- Hashtag challenges: a challenge or trend that users perform in a video with your hashtag. It can run organically, or you can sponsor it to reach more people.
Tips for TikTok videos
Use trending sounds and text
Trending music and sounds give you quick visibility. The text can carry your call to action. The algorithm rewards engagement, so get viewers to like, comment and share.
Be creative and original
Following a trend is easy. The skill is in jumping on it while it's hot and still making original content within its framework, so you stand out.
Get to the point
TikTok moves fast, so grab attention straight away. Most videos get the message across in the first three seconds with positive, authentic and inspiring energy.
When the platform says nothing
Six new ads had no impressions after 24 hours, even though everything showed green in Meta.
Our AI review found the cause, and the ads were running the next morning. Errors like that are easy to miss when the platform itself says everything is fine.
The specialist monitors the account every day, and our AI tools handle the routine checks in the background.
How we can help
TikTok can both inform and entertain, and the many active users show that the platform is here to stay. That's why it's worth considering in your marketing strategy.
We make your social media strategies part of a bigger strategy across channels. Among other things, we provide a sounding board and strategic advice, market and competitor analyses, paid ad setup, tracking, content development and social media performance monitoring.
Get in touch, and let our campaign managers and content creators help you reach your target audience on TikTok.
How we work
Strategy
We start with who you want to reach and what TikTok should deliver for you: awareness, traffic or sales.
Branding
The videos should be you, in TikTok's language. We create the ideas and the videos in your style.
Execution
A dedicated team and a dedicated contact person set up the campaigns, test formats and messages and keep track of the numbers on an ongoing basis.
TikTok alongside the other channels
At Acture, which works with health and the working environment, LinkedIn and Meta have worked alongside SEO, Google Ads, video and the website. We bring the same thinking to TikTok.
→ See the case studyAn honest caveat
No one can promise you that a video will go viral or that TikTok will sell a specific amount. We test, measure and build on what works.
Questions about TikTok advertising
What are TikTok Ads?
Paid advertising on TikTok. Your videos appear among users' own videos, and you choose the target audience, budget and format yourself.
Is TikTok right for my business?
It's the best fit if you sell to consumers. If you sell to businesses, LinkedIn is often a better place to start.
Do you need lots of followers on TikTok?
No. TikTok shows videos based on users' interests, so even an account with few followers can reach lots of people.
How much does TikTok advertising cost?
The price depends on how many campaigns and videos we need to create, and how much needs producing. You get the price in black and white before we start.
Who owns the account and the data?
You do. Your accounts and data are yours, and if you leave, you take them with you.
Can you promise that a video will go viral?
No. No one can promise views, virality or revenue in advance.
Can the agreement be cancelled?
Yes. The agreement runs until you cancel it. The notice period is the current month plus three months.
The bigger picture
