Health and working environment
Acture. More a partner than a supplier.
How we generated leads and increased revenue for Acture, formerly known as Health Group.
→ Watch the full videoIn the client's words
“We actually feel we have more of a partner than a supplier. We need to be heard and understood as clients, and we feel that we are at Amplify.”
About the client
Health and the working environment in Danish businesses.
Acture is a health company working to improve health and the working environment in Danish businesses. The company has historically been known as Health Group and, since 1 June 2026, has shared its name with its Dutch parent company.
Its core competencies are workplace assessments, health checks, corporate massage and ergonomic advice. Today, Acture has more than 600 clients and over 200 employees.
→ acture.dkThe brief
A partner that understands the business.
Acture chose Amplify because they needed a marketing agency that could understand what kind of company Acture is, and, based on that understanding, develop a tailored marketing strategy.
The collaboration has combined SEO and Google Ads, LinkedIn and Meta, as well as video and a website.
Results
From cold outbound to warm leads.
A digital solution focused on brand identity
Amplify has worked with Acture to create a digital identity that reflects not only their brand colours but also their position as a reliable and innovative healthcare provider.
We have focused on making sure Acture's digital presence is in harmony with their visual identity and values – resulting in a website that is both user-friendly and true to their brand.
About Acture
In Denmark, the company has historically been known as Health Group, but it was acquired in late summer 2025, and since 1 June 2026 it has shared its name with its Dutch parent company and a handful of other European companies.
Through a knowledge-based approach, Health Group has spent more than 25 years helping businesses improve their physical and psychological working environment and delivering preventive health solutions. The Dutch acquisition has only made the company stronger in Denmark, and it can now give its clients access to an even wider range of health and insurance solutions.
Their core competencies include workplace assessments, health checks, corporate massage and ergonomic advice. Today, Acture has more than 600 clients and over 200 employees, and the company has achieved double-digit growth for the past 6 years.
The brief
In Managing Director Adam Rosenkilde's own words, finding a partner that understood the company's needs was important when it came to working with Amplify.
In that way, the collaboration with Acture has been a textbook example of how we work at Amplify.
Specifically, the collaboration has combined Google channels such as SEO and Google Ads, social media such as LinkedIn and Meta, and visual tools such as video production and a website – all to deliver results for Acture.
Selected results
A selection of the great results we've delivered.
200% increase in organic clicks
Increased brand awareness and revenue
360-degree working environment advice meets full-service marketing
Acture describes itself as a provider of 360-degree health and working environment advice, using knowledge-based work on health and the working environment to develop businesses with fantastic results and high returns.
In that sense, they are Amplify's counterpart in their own industry, sharing our aim of being a full-service digital marketing agency dedicated to delivering strategic insight and performance that create results for our clients. That's why we're also delighted – more than 6 years into the collaboration – by Managing Director Adam Rosenkilde's words:
360-degree working environment advice meets full-service marketing; the collaboration with Acture has been a prime example of how we want to contribute to our clients.
“Amplify are really good at making sure it all comes together as a coherent whole with a single strategy”.
Visibility on every channel, more leads and increased revenue
The collaboration with Amplify has benefited Acture – both on the individual channels and certainly in the bigger picture too.
Through the collaboration, Acture has, for example, achieved a significant improvement in its Google rankings and organic traffic. They have also positioned themselves with a user-friendly, conversion-friendly website and various visual initiatives.
In short, Acture has become better known in the market – with more leads and increased revenue as a result.
