AI and automation
AI agency. We automate the routines and let specialists make the decisions.
Amplify is an AI agency with people at the helm. Experienced specialists work on your marketing every day, while AI and automation handle the routine work in the background. That way, the specialists spend their time on the decisions and on you.
→ Get in touch
Our view on AI
Data from the machine. Judgement from people
The specialists work in your accounts every day and use their expertise on strategy, brand and execution. Amplify Agenten, our own AI tool, gathers data and spots anomalies, so every decision rests on both experience and data.
AI is a tool in everything we do, and we never sell it as a separate product. You talk to a specialist who knows your business and has the numbers ready in advance. That way, you spend your meetings looking ahead.
We let AI do the heavy, repetitive work
How we put AI to work for you
“We build the agency we ourselves would want to buy from.”
Built by Amplify
Meet Amplify Agenten
Amplify Agenten is our own AI tool, and its development is led by Amplify's founder and CEO, Nicolai Vittrup. It gathers the numbers from your accounts, makes suggestions and handles the routine checks. The specialists work in the accounts every day and decide what we do.
From the day-to-day
What the platforms don't tell you
Over half the budget went to products that never sold. A small share of the products accounted for almost all the revenue. Our AI found the pattern across the entire range, and the budget was moved to where the sales were.
Meta thought every order was more than four purchases. Two systems were sending the same purchase. Our AI spotted the difference between the platform's figures and the shop's orders, and now Meta is learning from the real numbers again.
The ads were steering by a pixel that had been dead for six months. When we took over a client's Meta account, our AI saw that the campaign was optimising for a pixel that hadn't sent a signal in more than six months. We set up the tracking again, so the campaign now steers by something that is actually being measured.
Google Analytics showed growth that didn't exist. Every purchase was being counted almost twice. We spotted it before anyone had a chance to steer the budget by the wrong numbers.
Six ads had stalled while Meta showed green. Our AI review caught it within 24 hours, and the ads were running again the next morning.
Only 2 of 26 enquiries could be traced to an ad. Our AI saw that the campaign information disappeared as soon as a visitor clicked on from the landing page. It was fixed the same day, so the client can now see which ad generated the enquiry.
The specialist decides what we do. AI makes sure the decision comes in time.
Have an idea we should build? We're constantly building new integrations and solutions and challenging what AI can do. Maybe you have an idea for an integration or a solution that could lift your entire marketing. Pitch it to us, and we'll assess it together with you.
→ Tell us your idea
The daily workflow
How the specialist and Amplify Agenten work together
1. Review
The specialist follows your campaigns every day, and Amplify Agenten gathers the numbers from ad accounts, budgets and conversions in one place.
2. Suggestions
Amplify Agenten suggests changes, and the specialist adds their own ideas on top, so the effort goes where it does the most good.
3. Approval
The specialist assesses the suggestions with knowledge of your business and only approves the changes that make sense.
4. Execution
The specialist carries out the changes or lets Amplify Agenten do it, and the history logs every change for next time.
Working together
The specialist always has the final say
As an Amplify client, you have direct access to a dedicated specialist who is responsible for your account. Amplify Agenten does the groundwork, and the specialist assesses the suggestions with knowledge of your business. The specialist always approves the changes before they go live.
→ Get in touchThe team
Amplify's AI and automation specialists
At Amplify, you'll find experienced specialists who use AI in their own work every day. The team works from the office at Havneholmen and builds agents, workflows and integrations in-house, from the first idea to day-to-day operation. That way, you always know who is behind the machine.
Jens Kjær Riis
Head of Search & AI. Jens has extensive experience with AI implementations and works hands-on with both SEO and Google Ads to make sure paid and organic search engine marketing work together.
Nicolai Vittrup
Founder, CEO and AI Lead. Nicolai is behind the development of Amplify Agenten and sets the direction for how we use AI in our work.
Adam Ketelsen
Senior SEO Specialist. Adam has broad experience in both semantic and technical SEO, programmatic SEO and the automation of SEO processes. When routine work runs on its own, we can spend our time on strategy.
Reporting
Data from every source in one place
Data is often scattered: ads in one place, sales in another and reports in a spreadsheet. We connect the systems, and Amplify Agenten gathers the numbers in the background. The report builds itself, and the specialist spends their time explaining what the numbers mean for you.
You see sales, leads and ad results together, so you can see what the work is delivering for you. That way, you and your specialist always share the same picture of the status quo.
Marketing automation
Automated workflows in your marketing
We build workflows that let AI carry out the tasks your team would otherwise repeat by hand, and we connect to your platforms when you give us access. Every project starts with one concrete task, and we test on a small scale before we roll it out.
→ Get in touchWorkflows in practice
Workflows that save time and budget
The process
How to get started with AI
1. Insight and goals
Together, we find the tasks where AI can take over the routine work. We also tell you when a task isn't worth automating.
2. Plan and priorities
We prioritise the tasks that have the biggest impact on your business, so you get the most out of your budget from the first month.
3. Setup and testing
We connect the agent to the accounts and data sources you give us access to, and test on a small scale before we scale up the solution.
4. Operations and follow-up
The specialist works in your accounts every day with Amplify Agenten in the background, and you follow the results together at your regular meetings.
How we measure our AI work
The impact should be visible in the numbers
The impact of every change
We measure what each approved change delivers, so we repeat the moves that work.
Sales and leads
Enquiries, purchases and revenue from the channels where Amplify Agenten is at work.
Cost per customer
What a new customer costs, and how that cost changes once the automation is up and running.
Budget and spend
Whether spend is tracking your monthly budget in Google Ads and Meta, day by day.
The bigger picture
AI across all your marketing
AEO/GEO
Amplify Agenten continuously checks whether your pages give clear answers that machines can read.
→Branding
People shape your brand. AI gathers data on awareness and searches for your name.
→Content
People create copy, video and photos. AI helps in the background with briefs and data.
→Design
People design the pages. AI checks links, speed and metadata in the background.
→Google Ads
Amplify Agenten reviews the account every morning, and the specialist acts the same day.
→SEO
Programmatic SEO and agent-based analysis give you visibility in search engines and language models.
→Social media
Budget pacing and creative briefs get more out of every penny on Meta and LinkedIn.
→Strategy
Data from every channel in one place gives the strategy a solid foundation.
→Questions about AI agencies and automation
What does an AI agency do?
An AI agency uses AI and automation to drive your marketing. At Amplify, our own AI agent handles the routine, and experienced specialists make the decisions.
How much does an AI agency cost?
The price depends on the channels, the data sources and how much we need to build. You get the price in black and white before we get started.
What should I look for in an AI agency?
Look for an agency that uses AI in its own work every day, shows you who approves the changes, and measures sales and leads. You should also have direct access to a specialist.
What is Amplify Agenten?
Amplify Agenten is our own AI tool, created by Amplify's founder and CEO, Nicolai Vittrup. It helps the specialists with data, reports and routine checks, so they have more time for you.
Who approves the changes to my campaigns?
Your specialist. Amplify Agenten points out what needs action and only carries out changes once the specialist has approved them.
Which systems does Amplify Agenten work in?
Only the data and systems you give us access to, e.g. Google Ads, Meta, GA4, Search Console and Shopify. We connect to them, and you keep your own systems.
What is marketing automation?
Marketing automation is the use of workflows that automatically carry out repetitive marketing tasks, such as reporting and budget tracking. We build them for your business and test on a small scale first.
Which tasks can you automate?
Tasks your team repeats by hand, e.g. reporting, budget tracking, keyword clean-up and landing pages at scale.
Do you create AI-generated content?
People create copy, video, photos and design. AI supports us in the background, e.g. with briefs and data, so your brand keeps its own voice.
Can an AI agency guarantee results?
No one can promise you rankings, mentions in AI answers or a specific level of revenue. We measure what moves your business, and we tell you when a task isn't worth doing.
Get started
Should we be your AI agency?
The first step is a chat about where your marketing stands today. Together, we find the processes we can automate and scale, so they drive growth in your business. You get a concrete plan before we get started.
→ Get in touch
