Bernstorff Castle
- Branding, Content, Google Ads, SEO, Social Ads, Strategy, Web
360-degree channel mix gave a North Zealand conference center control of its digital strategy - and new customers in the store.
Our approach
It's professional, it's one point of contact, it's everything I like in a partner. The payoff has been that we've got our digital strategy under control, control over our own data, a streamlined website and a lot of new customers. I would definitely recommend Amplify to anyone who needs a helping hand with marketing.
Sales, Marketing and Booking Manager at Bernstorff Castle
Uncommonly beautiful frames for all occasions
Bernstorff Castle is a historic castle located in Bernstorffsparken in Gentofte. The castle is no less than one of the world's oldest buildings in neoclassical style, originally designed by architect Nicolas-Henri Jardin and built in 1759-65 by Frederik V's foreign minister, Johan Hartwig Ernst von Bernstorff.
Today, the gardens surrounding the castle are a favorite destination for recreational walks in nature, while the castle itself is home to some of Denmark's most unique conference and function rooms - rooms that combine the historic and picturesque with the modern and practical. As Bernstorff Castle itself puts it: It is an uncommonly beautiful setting for all occasions.
Bernstorff Castle is also Green Key certified and thus bears the Green Key - the international tourism ecolabel awarded to tourism businesses that go the extra mile to protect the environment.
Selected results
A sample of some of the great results we have delivered.
Funnel strategy - from social to SEO
360° sparring partner in marketing
Rebranding the visual identity of the castle
Stay on top of digital strategy and new customers
Michael Sørensen and the rest of the team at Bernstorff Castle chose Webamp when they needed an extra helping hand in their marketing department - but it was more than just a helping hand. We took over all of the castle's digital channels - from SEO to social media and email marketing.
Finally, we have taken over the hosting of the domain bernstorffslot.dk to better execute development tasks and ensure a faster and more user-friendly website that meets Google's Core Web Vitals.
And the benefit for Bernstorff Castle? Control of the digital strategy, control over their own data, a streamlined website and, not least, a lot of new customers, as Michael himself puts it. In this way, Bernstorff Slot is a prime example of a 360-degree customer at Webamp.
A selection of satisfied partners
Meet some of our current partners and learn more about what it's like to be an Amplify customer.
Relevant traffic from all parts of the sales funnel
The digital strategy for Bernstorff Slot has been a multi-channel collaboration, targeting potential and existing customers at different points in the sales funnel. Our primary target group has been B2B customers in need of meeting and conference rooms.
At the top of the sales funnel, we worked with a visual inspirational universe on social media, while further down the funnel we worked with video and content production, blog posts and SEO to drive Google traffic to the website - both informational and commercial searches. At the bottom of the funnel, we worked with newsletters to retain customers in the retention stage.
In this way, we have secured Bernstorff Slot relevant customers from all parts of the sales funnel.
